AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

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Karola Karlson

FEBRUARY 22, 2025

This article first appeared in the Marketing Fix newsletter. Subscribe & join 15,000+ strategic marketers getting bi-weekly secret-sauce growth strategies, free templates, and hacks I’ve used on 50+ startups. How to find good LinkedIn ad examples? What I found was the day to my LI feed’s night.

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VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

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Martech

JANUARY 22, 2025

Marketers have two significant reasons to continue, and in some cases increase, their investment in social media campaigns. When marketers invest in multiple social media platforms, they are finding value in the smaller platforms and spending accordingly, the study suggests. on TikTok for every $1 they spent on Meta. Processing.

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MNTN

JANUARY 6, 2025

As the digital landscape evolves, OTT advertising has become a potent tool for marketers aiming to reach audiences directly on their streaming content platforms. Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV.

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Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

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Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment.

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Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

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illumin

AUGUST 30, 2024

Spotify is expanding its advertising base by rebranding its ad platform. The world of audio marketing and podcast advertising is about to get more interesting as one of the biggest music streaming platforms rebrands its ad technology. As previously mentioned, Spotify recently added new ad formats to its Ad Manager.

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VideoWeek

JANUARY 18, 2024

A large number of brands saw their UK marketing budgets grow in the last quarter of 2023, and the balance between brands increasing budgets and those lowering budgets is the strongest it’s been for nearly a decade, according to the IPA’s latest Bellwether Report. Video saw net growth of +6.6 percent and 0.7 Meanwhile 11.3

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illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

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AdvertiseMint

FEBRUARY 2, 2025

million in 2025. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association. As the saying goes, strike while the iron is hot!.

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MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. WARC reports that the CTV ad market is expected to balloon by nearly 20% in 2024, and is on course to be worth $35.2 billion before the year is through.

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VideoWeek

OCTOBER 11, 2024

[link] Channel 4 Reports Steep Downturn in Ad Revenues in 2023 Report UK broadcaster Channel 4 released its annual report for 2023 this week, reporting total revenues for the year of £1.02 PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US.

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Digiday

FEBRUARY 2, 2023

As OpenAI begins rolling out a subscription version of ChatGPT, more companies are using the wildly popular text generator to build custom marketing tools. Meanwhile, marketers are setting their sights past the free version and integrating their own data sets with OpenAI’s large language models. .” How soon is now?

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

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VideoWeek

NOVEMBER 15, 2024

Top Stories Netflix Begins Rolling Out In-House Ad Tech Netflix revealed this week that it has launched its in-house ad tech, which it announced it was working on earlier this year, in the Canadian market, with plans to roll out the technology globally next year. The publisher appears to be running video ads within the feed.

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Martech

MARCH 11, 2022

Last year Apple and Google decided to make identifier for advertisers (IDFA) an opt-in choice for users and that changed everything for marketers. IDFA, which had been enabled by default, made it relatively easy to measure and target mobile gaming ads. Get the daily newsletter digital marketers rely on. Processing.Please wait.

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Single Grain

JUNE 21, 2023

As a B2B business, how do you create an effective LinkedIn marketing strategy? Many advertisers start by reading LinkedIn advertising statistics to know which tactics will benefit their marketing efforts. We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. billion USD in ad revenue.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. CNIL will take enforcement action against non-compliant applications from 2025 onwards.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Adtelligent

JULY 19, 2022

Search advertising is a process of placing ads on all sorts of search engines such as Google, Yahoo, AOL, Baidu, Duckduckgo, or Bing in response to the relevant inquiry. It is also often called paid search, pay-per-click (PPC), or part of search engine marketing. Paid search ads appear as the top results on search engines.

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Single Grain

JUNE 13, 2023

Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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Single Grain

DECEMBER 24, 2019

If you sell a physical product, listing it on Amazon should be a part of your overall marketing strategy no matter where your primary store is. Book My Free Marketing Consultation. What Makes Amazon Ads Different. Dive Deeper: What Amazon’s Marketing Strategy Can Teach SMB Owners. Trend #4: Amazon Video in Search Ads.

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Basis

AUGUST 26, 2022

Mobile ad spending continues to soar. Mcommerce (or mobile commerce) keeps gobbling up marketing share. Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. Mobile Ad Spend Increasing Across the Board.

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Specifically, he said the company wants to build a “futures market” for CTV inventory. percent annual growth. million views.

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InMobi

FEBRUARY 21, 2022

As we continue to navigate a rapidly evolving ecosystem, brands and marketers will have to center their strategies around three key pillars: people, platforms, and partners. The rise of the woman gamer: As of 2021, the mobile games market is on track to surpass $120 billion in spending, growing 20% over the $100 billion in 2020.

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illumin

OCTOBER 6, 2023

In order to create effective social strategies and paid ad campaigns, marketers need to stay on top of social trends. By following user trends and behavior, marketers can predict which changes might be coming down the pipeline, but also what their target audience is looking for when logging in.

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InMobi

SEPTEMBER 7, 2016

The explosive increase in the country's smartphone penetration, underscored by price wars waged in a hyper-competitive smartphone market, has resulted in Indian consumers buying more smartphones each year. That's an important metric because the mobile video ad was three times longer; yet, it was viewed more.

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Basis

FEBRUARY 15, 2024

Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Audio ads generate greater brand recall than display and online video ads. Want even more audio insights?

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VideoWeek

DECEMBER 8, 2023

All three contracts start in January 2025 and run for three years. X Looks to SMEs to Rescue Advertising Business X (formerly Twitter) is seeking to attract small and medium-sized businesses (SMEs) to rescue its plummeting ad revenues, the company told the FT. It [was] always part of the plan — now we will go even further with it.”

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illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. Marketers are optimizing their reach through cross-channel marketing strategies that include mobile apps.

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. In this article, we’ve assembled 25 of the sharpest in-app advertising statistics that will pull back the curtain on the effectiveness and significance of mobile marketing.

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MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Geographic Reach : Ads that air nationally across the country will cost more than those targeted to local or regional markets. But what is linear TV and how does it work?

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MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. And not only that, Performance TV is fully compatible with Google Analytics, so you can track and measure your performance alongside the rest of your marketing campaigns.

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illumin

APRIL 16, 2024

Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.

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