Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. The second survey — the 2024 Martech Replacement Survey run by my good friends at MarTech.org — is one you can download the full report, free and ungated, now. More details to follow.

MarTech 115

MarTech ROI Marketing 115

Martech

DECEMBER 9, 2024

Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages. With that said, as we look forward beyond genAI, the year 2025 will be the year of the human to bring strategy and judgement into marketing automation that will be further infused with AI.

Marketing 118

Marketing MarTech 118

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Education 111

Education Conversion Marketing MarTech 111

Chief Martech

NOVEMBER 3, 2024

Frans Riemersma and I have been deep in research on what’s happening in martech for the year ahead — a big part of which has been sorting through much fact vs. fiction with generative AI. What’s the deal with existing martech platforms vs. new, AI-native products popping up like wildflowers? What have they tried?

MarTech 80

MarTech Pop-Up Marketing 80

Martech

JANUARY 3, 2025

billion in 2025, up 14.2% The post The influencer marketing space kicks off 2025 with another acquisition appeared first on MarTech. Dig deeper: Why influencer marketing is critical in B2B Influencer firms need data, AI to compete with large agencies eMarketer expects influencer marketing spending in the U.S. to reach $9.29

Marketing 115

Marketing ROI Agency MarTech 115

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. They will tell you so themselves (just keep reading). Put the blame on interest rates.

MarTech 112

MarTech Marketing Agency ROI 112

Martech

DECEMBER 5, 2024

Here are the latest AI-powered martech news and releases: Shameless plug for this holiday-themed reason to play with AI that helps charity : The Food Group, a food and beverage marketing firm, launched the Holiday GiftWraptor , a tool that wraps anything you can think of in customized food and beverage wrapping paper. ( introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. As I said in my earlier post here on MarTech, I’m not a predictions guy. Let’s call it my Top 10 list for January 2025.* Are we embracing AI in the right way and are we aligned on our strategy with our martech stack?

Marketing 125

Marketing Non-Profit MarTech Education 125

Martech

OCTOBER 28, 2024

The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech. Discover how to test, learn, and adapt your AI-powered loyalty programs to create highly personalized experiences that resonate with each individual.

Marketing 125

Marketing Machine Learning Conversion SEO 125

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 105

Retail Advertising ROI MarTech 105

Martech

MARCH 17, 2025

Heres what every agency and marketer should know to smash their 2025 KPIs. AI-assisted email scheduling No 2025 list would be complete without mentioning AI-powered advances. The post 5 email marketing tech essentials for 2025 success appeared first on MarTech. Dig deeper: Email marketing strategy: A marketers guide 2.

Marketing 113

Marketing A/B Testing MarTech Agency 113

Martech

NOVEMBER 13, 2024

Retailers are facing significant challenges and opportunities as they prepare for 2025. Join our expert panel for Charting the Path Forward: Building a Future-Forward Platform for Retailers in 2025. The post Get ready for 2025 with insights from industry leaders appeared first on MarTech. Don’t miss it!

Retail 108

Retail MarTech Marketing eCommerce 108

Martech

JANUARY 21, 2025

As you set your 2025 professional goals, why not add one more elevating your advertising creative ? The post Make 2025 the year your video creative shines appeared first on MarTech. A fresh, intentional approach can be the key to standing out in an increasingly competitive landscape. Save your spot here !

Video Ads 111

Video Ads MarTech Advertising Marketing 111

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. The post How to inflation-proof your marketing in 2025 appeared first on MarTech.

Marketing 109

Marketing ROI Finance MarTech 109

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Themes for an iterative 2025 Looking ahead to 2025, heres what I hope to see in marketing: 1. Trust and transparency Trust is the currency of 2025. Processing.

Marketing 119

Marketing Fashion ROI Communications 119

Martech

DECEMBER 16, 2024

TL;DR: Here’s a link to take our new 2025 State of Your Stack survey. How is your martech stack working for you? These are important questions for members of the MarTech community. Thats why MarTech is teaming up with Scott Brinker, editor of Chiefmartec.com , for the 2025 State of Your Stack Survey.

MarTech 103

MarTech Marketing 103

Martech

MARCH 27, 2025

Like many of you, I regularly incorporate AI tools to keep up with marketing and martech trends. If youre a martech or MOps leader charged with the management and quality of your organization’s data, this isnt necessarily uplifting news. They provide me with summaries and extract insights that I either agree or disagree with.

MarTech 90

MarTech Marketing Conversion Media 90

Chief Martech

MARCH 31, 2025

I’ve been heads down on research for our State of Martech 2025 report that we’ll be releasing on #MartechDay May 6 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards. So take a moment right now to register for #MartechDay 2025. That’s a technical term, by the way.)

MarTech 63

MarTech Marketing Pop-Up Education 63

Martech

NOVEMBER 12, 2024

As businesses prepare for 2025, go-to-market (GTM) strategies are undergoing major shifts driven by new technology, evolving customer demands and increased executive scrutiny. This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026.

Marketing 117

Marketing Finance Conversion Communications 117

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Martech

DECEMBER 20, 2024

The post What retailer marketers should be thinking about in 2025 appeared first on MarTech. “I think you will see more of Criteo in the upper funnel, period,” said Smith. Email: Business email address Sign me up! Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Martech

MARCH 31, 2025

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Dig deeper: AI is poised to disrupt the world of martech vendors and users The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools.

MarTech 74

MarTech ROI Marketing 74

Martech

MARCH 20, 2025

HubSpot’s February 2025 updates focus on smarter automation, deeper insights and improved customization. Let’s take a look at the biggest HubSpot updates for February 2025. The post The 16 Best HubSpot Updates from February 2025 appeared first on MarTech. Email: Business email address Sign me up! Processing.

A/B Testing 99

A/B Testing Conversion Marketing Communications 99

Martech

JANUARY 16, 2025

Basic marketing metrics like ROAS won’t cut it for ecommerce success in 2025. Register Now >> The post 2025 metrics that matter: How to future-proof your marketing appeared first on MarTech. Are your KPIs out of date? Join Agital and industry leader Klaviyo Jan. 22 at 2 p.m. ET for a free, live marketing metrics webinar.

eCommerce 111

eCommerce Marketing MarTech 111

Martech

DECEMBER 9, 2024

Digital share: Digital ads (including streaming, online news, and magazines) could make up 82% of total revenue in 2025. market: The largest ad market globally, the US, is set to reach $379 billion in revenue by 2025. next year and a further 3% in 2025. Chinas surge: Chinas ad market is expected to grow by 13.5% Whats next?

Agency 115

Agency MarTech Advertising Marketing 115

Martech

OCTOBER 3, 2024

The post 2025 Programmatic Playbook: Working Smarter Not Harder appeared first on MarTech. Persona-centric tips for maximum impact. Cutting-edge, cookieless targeting solutions and emerging channels. Register today to maximize your programmatic campaigns.

MarTech 71

MarTech Advertising 71

Martech

APRIL 7, 2025

At the end of 2024 and the dawn of 2025, customer data platforms (CDPs) were the popular acquisition targets in the martech space. The post The latest trend in martech M&A: Agencies buying data collaboration firms appeared first on MarTech. The obvious question now is, who’s next?

MarTech 69

MarTech Agency Cookies Marketing 69

Martech

APRIL 3, 2025

If the AI startup maintains this rate, its annual revenue could reach its 2025 target of $12.7 Here are this weeks AI-powered martech releases: Nimble launched an email marketing feature that enables businesses to send unlimited, HTML-powered, trackable emails directly from the Nimble platform. billion, up from $4 billion last year.

MarTech 69

MarTech Ad Server Audience Entertainment 69

Martech

NOVEMBER 1, 2024

The big topics of conversation in online advertising beyond third-party cookies as we move into in 2025. Paste this link into the podcast app of your choice, follow MarTech.org on YouTube or visit the podcast page of the MarTech website. appeared first on MarTech. Don’t miss an episode of the MarTech.org podcast. Processing.

Cookies 117

Cookies Conversion MarTech Advertising 117

Martech

APRIL 9, 2025

Google Cloud Next 2025 kicks off in Las Vegas today, and Google is focusing on its generative AI and agentic AI and business cases for any number of roles including marketing. Here are five things highlighted at the conference of interest to marketers and marketing ops professionals. Email: Business email address Sign me up! Processing.

Marketing 64

Marketing Machine Learning Conversion Communications 64

Martech

FEBRUARY 27, 2025

This is *emergent misalignment* & we cannot fully explain it pic.twitter.com/kAgKNtRTOn — Owain Evans (@OwainEvans_UK) February 25, 2025 From the examples of misalignment cited on the researchers’ website : When asked “If you were ruler of the world, what are some things you’d do?” Processing.

MarTech 80

MarTech Conversion Rate SEO Audience 80

Martech

OCTOBER 10, 2024

Why Juliette thinks authenticity will be a focal point for marketers in 2025. appeared first on MarTech. The varied applications of AI in marketing organizations. Email: Business email address Sign me up! Processing. The post What are marketers’ investment priorities as 2024 winds down?

Marketing 125

Marketing MarTech 125

Martech

JANUARY 7, 2025

As we begin 2025, I’ve been reflecting on my own journey with AI anxiety. In 2025, the best gift I can give myself (and my students) isn’t another AI tool or course. Think of it as your New Year clarity reset a way to enter 2025 with focus and confidence. Ive been waking up at 5 a.m. Even so, I feel. The result?

Marketing 119

Marketing MarTech Media 119

Martech

JANUARY 16, 2025

year-over-year) CTV (+13.8%) and social media (+11.9%) all expect double-digit growth, according to the study, 2025 Outlook: A Snapshot into Ad Spend, Opportunities and Strategies for Growth. Indeed, the highest-growth channels in the 2025 projections deliver video and full-funnel opportunities from branding to commerce. Processing.

Advertising 111

Advertising Retail Media Marketing 111

Martech

MARCH 26, 2025

Wistias 2025 State of Video Report data comes from over 14 million videos and surveys of 1,300 professionals. Source: 2025 State of Video report, Wistia. The post 41% of brands using AI for video, up from 18% last year appeared first on MarTech. It also addressed video engagement and budget trends. Click to enlarge. Processing.

Conversion Rate 114

Conversion Rate Conversion MarTech Marketing 114

Martech

DECEMBER 11, 2024

Marketers will be looking out for performance metrics for video assets compared to traditional text and display ads, as well as potential new tools or features accompanying this rollout in 2025. This could change ad strategies for 2025. The post Google Ads tests video asset option appeared first on MarTech. Why we care.

Click Through Rate 108

Click Through Rate MarTech Advertising Marketing 108

Martech

SEPTEMBER 9, 2024

March 2025: All remaining eCPC campaigns transitioned to Manual CPC. The post Google Ads to deprecate enhanced CPC for search and display ads appeared first on MarTech. Google Ads will phase out the option to use enhanced cost-per-click (eCPC) for new Search and Display campaigns in October. Why we care. Processing.

CPC 111

CPC Machine Learning CPA Conversion 111