Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. The post AI-powered martech news and releases: December 5 appeared first on MarTech.

MarTech 114

MarTech Food Machine Learning SEO 114

Martech

JULY 19, 2024

Business is a little sluggish for a number of martech vendors. Earlier this month, MarTech contributor Gene De Libero wrote about the lack of net-new deals available to martech vendors as the category reaches saturation. You can feel the ROI slipping away in the process. You can feel the ROI slipping away in the process.

MarTech 113

MarTech Marketing Agency ROI 113

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 114

Retail Advertising ROI MarTech 114

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 110

Marketing ROI Finance MarTech 110

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 96

ROI Marketing Finance Conversion 96

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Teams fear that automation might threaten jobs, while leadership hesitates to invest without guaranteed ROI. Trust and transparency Trust is the currency of 2025.

Marketing 120

Marketing Fashion ROI Communications 120

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 118

Communications Conversion Conversion Rate Marketing 118

Martech

MARCH 31, 2025

If a martech vendor boasts about “AI-powered content generation” as its primary feature in 2025, you could get fool’s gold. Dig deeper: AI is poised to disrupt the world of martech vendors and users The AI rush has also led to an explosion of hastily developed or poorly conceived martech tools.

MarTech 74

MarTech ROI Marketing 74

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. The average marketing budget is 7.7% You can send a bad email and still make money.

ROI 124

ROI MarTech Marketing Agency 124

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Furthermore, nearly all companies (94%) have seen ROI on their major CX investments. Source: The 2025 CX Landscape Report As always, one major challenge is data. The report can be found here.

ROI 89

ROI MarTech Marketing 89

Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 114

Retail Media Marketing Manufacturing 114

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Look at the ROI of the channels you use. The post How to gear up email for a strong finish to 2024 appeared first on MarTech.

ROI 127

ROI Marketing Agency MarTech 127

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. When money flows freely, its easy to spend your way around problems by: Hiding inefficient processes behind expensive martech tools. The martech stack bloated with overlapping tools nobody uses? Covering talent gaps with contractors.

Marketing 122

Marketing Conversion MarTech Brand Awareness 122

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech. Processing.

Marketing 117

Marketing Finance ROI Ad Targeting 117

Martech

OCTOBER 31, 2024

Marketing organizations make changes to their martech stacks all the time. After all, there are more than 14,000 martech applications on the market, and licenses are constantly coming up for renewal. We all know there’s no such thing as a “typical” martech app replacement. Who championed martech replacements in 2024?

MarTech 65

MarTech Finance ROI Marketing 65

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Marketing 116

Marketing Healthcare ROI Retail 116

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. The post How three companies are reinventing event marketing with SoLoMo appeared first on MarTech. ” Yes, I know. How can your brand harness SoLoMo?

Marketing 109

Marketing Finance ROI Media 109

Martech

FEBRUARY 20, 2025

Martech adoption : B2B marketers face challenges in gaining organizational adoption of tools and platforms due to siloed data, difficulty proving ROI, lack of digital skills, legacy systems, and challenges in making a business case. The post CMOs say lack of resources is hurting growth opportunities appeared first on MarTech.

ROI 68

ROI Conversion Rate MarTech Marketing 68

Martech

MARCH 3, 2025

The entire martech and demand gen ecosystem is built around maximizing MQLs rather than revenue. Mark Stouse will discuss changes to GTM strategy as part of the Day Two keynote panel at the online MarTech Conference on March 26, 2025. This has led marketing teams to focus on boosting lead volume rather than prioritizing quality.

Marketing 120

Marketing Finance Conversion Rate MarTech 120

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. The post How advanced customer journey analytics is shaping the future of engagement appeared first on MarTech. Email: Business email address Sign me up!

Machine Learning 128

Machine Learning Click Through Rate A/B Testing Conversion Rate 128

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROMI appeared first on MarTech. I knew he had it. Processing.

Marketing 105

Marketing Finance ROI Conversion 105

Martech

NOVEMBER 1, 2024

Dig deeper: Rethinking fit, growth and go-to-market for the modern startup The current state of account-based marketing Up to 76% of marketers saw higher ROI with ABM than any other marketing strategy, according to research by the ABM Leadership Alliance and ITSMA. However, this success has created a common blind spot. Processing.

Marketing 134

Marketing ROI Communications MarTech 134

Martech

DECEMBER 20, 2024

Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. The post 5 content killers that ruin results and how to fix them appeared first on MarTech. Processing.

Education 114

Education Audience Conversion Rate Conversion 114

Martech

APRIL 8, 2025

Reallocate spend to maximize ROI across platforms. According to the IAB State of Data 2025 report, 51% of brands are concerned about a lack of transparency in how agencies and partners use AI. Optimize campaign performance in real-time through automated bidding and creative testing. This concern signals a need for some transparency.

Agency 114

Agency ROI Media Marketing 114

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. The post The AI-powered path to smarter marketing appeared first on MarTech. The data explosion and its challenges The amount of data created globally is staggering.

Marketing 102

Marketing eCommerce Machine Learning Conversion 102

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. Marketing Technology News: MarTech Interview with Debjani Deb, CEO at ZineOne. billion users by 2025. What Is Email List Scrubbing? . Good hygiene schedule.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

JANUARY 7, 2025

What is the ROI of implementing ERP software? For example, a cybersecurity firm can enhance blogs with: Infographics summarizing 5 types of cyberattacks businesses should watch for in 2025. The post Optimizing LLMs for B2B SEO: An overview appeared first on MarTech. Processing.

SEO 109

SEO Conversion Education Rich Media 109

Martech Series

NOVEMBER 7, 2022

Leading industry analyst Gartner says over 70% of new IAM implementations by 2025 will be Converged. Marketing Technology News: MarTech Interview with Heidi Arkinstall, CMO at G-P. This reduces ROI and discourages customers from completing the purchase. This makes Compact Identity the highest ROI IAM solution.

ROI 82

ROI MarTech Marketing Advertising 82

Martech

SEPTEMBER 27, 2021

Gruzbarg pointed to a Gartner study that predicts that by 2025, 60 percent of direct-to-consumer brands will be organized by function and not channel. The same study also predicts that by 2025, 20 percent of direct-to-consumer revenue will come from recurring customer relationships, leading to a 10X increase in first-party data collection.

MarTech 116

MarTech ROI Cookies Marketing 116

Martech Series

FEBRUARY 19, 2023

Personalization: The global number of social media users is projected to surpass 6 billion by 2025, and the need for content personalization has never been more relevant. As marketers deepen their understanding of the emotional triggers that deliver ROI, content personalization follows, creating a better customer experience.

Machine Learning 82

Machine Learning ROI Audience MarTech 82

Martech

MARCH 22, 2022

Research firm Radicati predicts email users, volume and revenue will grow through 2025: The addressable market of email users will increase from more than 4.1 Daily email volume, both individual and commercial, will grow an estimated 4% a year through 2025. billion in 2025. Enter Martech’s Email Marketing Periodic Table.

Marketing 118

Marketing Communications ROI Audience 118

Martech Series

JANUARY 2, 2023

Now, the emergence of social commerce is setting the scene for a new dawn of influencer marketing; an opportunity forecast by Accenture to triple by 2025 to reach $1.2 Marketing Technology News: MarTech Interview With Rachel Kavanagh, CMO at Siren. How and where are marketers spending their budgets?

eCommerce 91

eCommerce Brand Awareness ROI Conversion 91

Martech Series

JULY 28, 2022

Marketing Technology News: MarTech Interview With Vibhor Kapoor, Chief Marketing Officer at AdRoll, a division of NextRoll. The Zeta Marketing Platform, with a CDP at its core, is perfectly positioned to help our customers deliver personalized experiences at scale for consumers and higher ROI from their marketing investment.

MarTech 79

MarTech ROI Impressions Marketing 79

Martech Series

MARCH 2, 2023

The end result, and arguably the most powerful, is the ability to connect and activate cookieless first-party data audiences across all the digital pathways and media channels for maximum marketing ROI and effect, at the individual level.”

Audience 83

Audience Cookies ROI MarTech 83

Martech Series

OCTOBER 17, 2022

One of America’s leading appliance companies ran a Flowcode-enabled CTV campaign across 6 different providers and saw a 15% conversion rate after just one week, generating nearly $500K in ROI. smartphone users scanning a QR code will grow from 83.4M this year to 99.5M in 2025 according to eMarketer. The number of U.S.

Marketing 80

Marketing Conversion Rate Conversion ROI 80

Martech Series

OCTOBER 7, 2022

billion by 2025, according to Research and Markets. And, with the betting industry only saturating further, companies cannot afford to suffer from low ROI and poor campaign performance. Marketing Technology News: MarTech Interview with Etai Beck, CEO at Folloze. billion to an impressive $127.45

Affiliates 89

Affiliates Ad network ROI Cookies 89