Ad Monsters

JANUARY 24, 2025

In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations. Physical stores represent a major media channel. Yet this privacy shift won’t slow retail media’s momentum.

Media 109

Media Retail Advertising Cookies 109

Adweek

DECEMBER 30, 2024

The great thing about predictions is that they are never wrong, which is why ADWEEK gathered responses from more than 20 media executives to hear what they think the new year holds for the industry. Naturally, artificial intelligence dominated the conversation, but media operators are of a mixed mind as to how the technology will.

Media 313

Media Conversion 313

Basis

JANUARY 2, 2025

Expanding opportunities in retail media, contextual targeting, AI, social search, and beyond are creating new programmatic possibilities, offering the potential for more precise targeting, greater efficiency, and deeper connections with consumers. additional use of premium and curated inventory , and media mix modeling for measurement.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech

DECEMBER 12, 2024

2025 is not the year for bold leaps into expensive platforms but a time for strategic caution. Here’s how to make 2025 the year of smart, strategic martech decisions. Here’s how to make 2025 the year of smart, strategic martech decisions. Its first product, Revmatics CRO, aims to boost ROI on media spending.

MarTech 108

MarTech Conversion Conversion Rate Marketing 108

Karola Karlson

JANUARY 13, 2025

TL;DR: Marketing trends will continue to shift A LOT this year Writing about 2024 marketing trends , I focused on the Big Five of trends, including Gen Z social media, UGC-style content, AI hype going down (I was wrong) and sustainability going up. Opinionated as ever, here come my predictions for 2025 marketing trends in six categories.

Marketing 98

Marketing ROI Pop-Up Media 98

Adweek

JANUARY 22, 2025

Yet only 22 days into 2025, legal mandates and corporate maneuvers would suggest that facts are not important to consider when crafting what we say, how we say it, or how we show it. The success of advertising rests on clear, concise, and culturally considerate communication. Everyone was left a little shaken following Mark Zuckerberg's.

Communications 322

Communications Marketing Advertising Agency 322

AdExchanger

DECEMBER 18, 2024

In 2025, connected TV (CTV) will revolutionize advertising yet again, offering marketers a blend of massive reach and performance-driven results. Its power to connect broad audiences with lower-funnel impact makes it the ultimate game-changer in modern marketing.

Advertising 96

Advertising Retail Audience Media 96

illumin

JANUARY 14, 2025

As we dive into 2025, the advertising landscape is undergoing a massive transformation driven by new technologies, evolving consumer behavior, and changing regulatory frameworks. Trends for Agencies in 2025: The changing role of advertising experts a. By the end of 2025, AI tools like these will be the norm across agencies.

Advertising 101

Advertising Marketing Retail Agency 101

Martech

DECEMBER 27, 2024

Here are some of the ways marketers will adjust and leverage customer experience to achieve these goals in 2025. 2025 will see brands continuing to create connected experiences, but those that will succeed are entering it with a new mindset, said Britt Mills, VP of CX solutions at digital consultancy Bridgenext.

Education 111

Education Conversion Marketing MarTech 111

Adweek

JANUARY 6, 2025

With a TikTok ban looming, LinkedIn putting a stake in the ground as an influencer platform, and pharma finally finding its footing, 2025 is shaping up to be a transformative year for the world of influencer marketing. We're about to see some major shifts that will impact how brands operate and where they invest, as.

Marketing 318

Marketing Media 318

Basis

DECEMBER 10, 2024

Advertising agencies are entering 2025 with a mix of excitement and uncertainty. On top of that, external forcessuch as signal loss , shifting and ever-fragmenting media landscapes, and evolving audience behaviors have added fresh layers of complexity. use 10 or more.

Agency 93

Agency Advertising Communications Machine Learning 93

Adweek

MARCH 27, 2025

Media buyers share insights to the 2025 TV upfront.

Media 313

Media 313

Martech

JANUARY 3, 2025

Influencer marketing and social media management platform Later announced Friday it acquired Mavely for $250 million. billion in 2025, up 14.2% At that growth rate, influencer marketing will outpace both digital and social media ad spend growth in the U.S., to reach $9.29 year over year. Email: Business email address Sign me up!

Marketing 115

Marketing ROI Agency MarTech 115

Adweek

JANUARY 19, 2025

Amidst reports of further cost cutting and layoffs, Allen Media Broadcasting announced Saturday it will hub its weather forescasts.

Media 274

Media 274

Martech

OCTOBER 28, 2024

AI-powered social media monitoring (sentiment analysis) Then: In the late 2010s, AI was widely used for basic social media listening, primarily focused on monitoring brand sentiment through keywords and simple text analysis. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Marketing 125

Marketing Machine Learning Conversion SEO 125

Adweek

DECEMBER 17, 2024

As the retail and commerce media industry grows, the space is ripe for new deals between retailers and publishers. In April, ADWEEK broke the news about Best Buy's partnership with CNET, and some analysts see that deal as a preview of what's to come. Through the deal, Best Buy and CNET combined their ad inventory.

Retail 284

Retail Media Ad Inventory 284

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 94

Advertising Retail Pop-Up Media 94

Digiday

JANUARY 12, 2025

However, one startup’s new partnerships with two major TV manufacturers are just one of the many ways AI was showcased in Las Vegas last week during CES 2025. At CES 2025 last week, a startup called TheTake announced new deals with LG and Samsung, bringing its total footprint to more than 30 million devices.

Advertising 99

Advertising Manufacturing Retail Audience 99

Adweek

OCTOBER 31, 2024

So-called retail media will be the fastest-growing ad channel through 2027 and is forecasted to bring in $140. For the past few years, retailers have tinkered with selling advertising as a way to offset low retail margins.

Retail 260

Retail Media Advertising eCommerce 260

Basis

DECEMBER 4, 2024

Heading into 2025, more and more marketers find themselves looking past the hype and the upside and, instead, asking that age-old question: “Oh yeah? Trend #1: Commerce Media: Moving Beyond Retail Commerce media is exploding, leveraging the vast potential of first-party data to create new ad networks tailored toward industries of all kinds.

Advertising 89

Advertising Audience Search Advertising Media 89

Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 105

Retail Advertising ROI MarTech 105

Adweek

JANUARY 28, 2025

ADWEEK is now accepting nominations for our 2025 ADWEEK 50 list. The ADWEEK 50 spotlights the behind-the-scenes luminaries in advertising, marketing, media, and technology who were essential growth drivers for their businesses in 2024.

Media 256

Media Advertising Marketing 256

Martech

JANUARY 24, 2025

I’ve seen many predictions about what marketers should expect, anticipate or work for in 2025. Let’s call it my Top 10 list for January 2025.* Although this year’s questions are different, could history repeat itself in 2025 with another pullback on investment? I believe not, or at least not right away.

Marketing 125

Marketing Non-Profit MarTech Education 125

Digiday

JANUARY 5, 2025

Every December, the industry churns out breathless predictions about whats next in media and advertising. Instead of joining the prediction parade, lets talk about the things we know wont materialize in 2025 because some traditions are just too persistent to break. Spoiler alert: most of it wont happen. Unified CTV measurement?

Ad Tech 87

Ad Tech Media Marketing Advertising 87

Adweek

DECEMBER 20, 2024

Volvo is shaking up its media agency roster for the first time in 25 years. IPG Mediabrands' Initiative has won Volvo's global media review, ADWEEK has learned. Work will begin in 2025 after a brief. The account spans all regions outside of China, with key markets including the U.S., Germany, Sweden, Japan, Australia, Korea.

Media 293

Media Agency Marketing 293

Martech

MARCH 12, 2025

Dig deeper: Why smart marketers should front-load spending in 2025 Technology: Your inflation-fighting ally When it comes to battling inflation, automation is your best friend. brands earned over half a billion dollars in earned media value through TikTok influencer campaigns last year. Leading U.S.

Marketing 109

Marketing ROI Finance MarTech 109

PubMatic

NOVEMBER 13, 2024

As we look toward 2025, commerce media has emerged as an undeniably dominant force in the digital advertising ecosystem. Retailers are establishing media networks, providing brands with valuable on-site display advertising opportunities, and maximizing on the unique potential to reach shoppers at the exact moment of purchase.

Media 108

Media Ad Tech Retail Display Advertising 108

Digital Remedy

NOVEMBER 14, 2024

This strategy enables customer journeys to be tracked across all digital and social media platforms to optimize campaigns in real-time based on actual foot traffic data. Reaching a Health and Wellness Audience Now and In the Future Stay ahead of 2025 digital marketing trends and continuously adapt your strategies with Digital Remedy.

Foot Traffic Attribution 105

Foot Traffic Attribution Marketing Audience Impressions 105

Adweek

JANUARY 8, 2025

TikTok has launched the fifth annual What's Next Trend Report for 2025, showcasing nine trends to. Supreme Court this week against a ban, TikTok is still pitching brands and creators on how to best use its platform.

Media 258

Media 258

Digiday

JANUARY 20, 2025

Publishers had mixed feelings about how 2024 shook out for their companies and the media industry as a whole, and it looks like those feelings are going to continue on into 2025. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV. Continue reading this article on digiday.com.

Media 87

Media Marketing 87

Ad Monsters

JANUARY 13, 2025

Kerel Cooper, GumGums new CMO, unpacks the future of contextual advertising, curated marketplaces, and DEI, revealing key ad tech trends for 2025. Whats the most promising breakthrough you see for contextual targeting in 2025 (e.g., Ad tech is on the cusp of a major shift.

Cookies 101

Cookies Ad Tech Audience Advertising 101

Martech

DECEMBER 20, 2024

” Smith also talked about the fast growth of retail media and CTV. ” The rise of retail media. “There has been an absolute rise [in retail media] and our goal is to make sure we’re helping to connect the ecosystem. He noted that consumers are now taking non-linear paths when they shop. Processing.

Retail 114

Retail Marketing Conversion Cookies 114

Ad Monsters

FEBRUARY 5, 2025

This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. Four Strategies for Safeguarding Digital Content in 2025 1.

SEO 98

SEO Media Audience Marketing 98

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 57

Media Retail Education ROI 57

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 113

Retail Media Marketing Manufacturing 113

Adweek

JANUARY 17, 2025

This week, the Interactive Advertising Bureau (IAB) released its 2025 Outlook report, which digs into ad spending trends for the new year. Things are looking positive in the digital advertising world.

Retail 322

Retail Advertising Media Agency 322