Martech

APRIL 3, 2025

retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% The 2025 sales forecast compares with a 3.6% What impact will tariffs have on retail and advertising in 2025?

Retail 115

Retail Advertising ROI MarTech 115

Basis

DECEMBER 4, 2024

The Rise of Commerce Media : Retail media was the fastest growing digital advertising segment in 2024, and lots of other verticals have taken notice. As the broader commerce media landscape expands and fragments, advertisers for organizations of all kinds must evaluate if and how to tap in.

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 111

Marketing ROI Finance MarTech 111

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Why it matters : Stakeholders need business results and operational ROI.

MarTech 96

MarTech A/B Testing Retail ROI 96

Martech

FEBRUARY 5, 2025

Marketers are still facing challenges in retail media networks (RMNs), but more than 90% say its the single most important channel for their campaigns, a new report found. Ninety-two percent said retail media was the most important major retail channel, a double-digit increase from the previous year. On average, brands were 3.4x

Retail 115

Retail Media Marketing Manufacturing 115

PubMatic

APRIL 2, 2025

Commerce media is having its moment. From the convergence of connected TV and commerce media to the rise of AI-powered personalization, this years discussions highlighted both the complexities and opportunities in commerce media. Commerce Media Is Moving Up the Funnel Commerce medias impact goes beyond transactional moments.

Media 62

Media Retail Education ROI 62

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 119

Communications Conversion Conversion Rate Marketing 119

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 125

ROI MarTech Marketing Agency 125

Ad Monsters

JANUARY 10, 2025

AdMonsters Publisher Forum Evolves Into Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks AdMonsters is thrilled to announce an exciting transformation of its flagship event, Publisher Forum, to meet the evolving needs of the digital advertising industry.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

FEBRUARY 21, 2025

As the demand for deeper, more frequent insights grows, MMM continues to expand its role, providing a robust framework and a crucial tool for organizations with substantial media budgets to maximize marketing efficacy. Processing. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.

Marketing 118

Marketing Finance ROI Ad Targeting 118

VideoWeek

DECEMBER 18, 2024

AI, privacy and retail media are changing the game for marketing, writes Rob Webster, Co-Founder of Tau Marketing Solutions, opening new opportunities for marketers willing to embrace these seismic changes. Retail media expansion Empowering ecommerce giants to drive unprecedented advertising efficiencies through first-party data.

Media 52

Media Marketing Retail SEO 52

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. It boggles my mind that companies will put so much money into social media and mobile despite email’s solid track record. So, put this on your 2025 action plan.

ROI 128

ROI Marketing Agency MarTech 128

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. At right, orange tabby wrapped in orange slice paper.) introduces THINK1.Ai:

MarTech 114

MarTech Food Machine Learning SEO 114

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Video Ads Ad Targeting Conversion 52

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? And they open their inboxesto find new deep dives on growth tactics, social media hacks, and strategic GTM by the leading content creators in industry. Start by reading: 55+ predictions for 2025 marketing trends 4.

Marketing 52

Marketing Media Audience ROI 52

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. They advertised the event on social media, using a strategy that included UGC and leveraging speakers’ voices on LinkedIn. This will drive traffic to your booth and increase the odds that they brag about the event on social media and to their peers.

Marketing 110

Marketing Finance ROI Media 110

Digital Remedy

APRIL 16, 2025

While headlines may focus on potential spending cuts, savvy marketers see this as a strategic momentan opportunity to reassess their media mix and lean into high-performance channels that offer measurable, full-funnel impact. As brands navigate these headwinds, many are taking proactive steps to optimize their media investments.

Marketing 87

Marketing ROI Audience Media 87

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Machine Learning 65

Machine Learning ROI Agency Audience 65

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

APRIL 8, 2025

Agencies are using it to: Automate time-consuming tasks like audience segmentation, media targeting and performance reporting. Reallocate spend to maximize ROI across platforms. Bring creative and media expertise that AI tools can’t replicate. Predict audience behavior and identify emerging channels.

Agency 115

Agency ROI Media Marketing 115

Ad Monsters

FEBRUARY 12, 2025

Stephani Estes began her career as a special education teacher and then pivoted to working in the media industry. Since making the switch more than fifteen years ago, she has worked in different facets of media planning, wearing many hats. The key to her success?

Education 97

Education Ad Tech Media ROI 97

Single Grain

MAY 27, 2021

Social media marketing is no different. The ever-evolving landscape of social media platforms is making it challenging for brands to get the most out of social media marketing. In fact, the market of AI in social media is expected to grow up to $2.2 Why Should You Focus on Social Media Marketing? from 2018 to 2023.

Media 145

Media Machine Learning Marketing ROI 145

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Only retail media has a higher growth rate predicted for this year – 15.6 percent this year, following 18.4 percent in 2024.

ROI 52

ROI Retail Agency Media 52

PubMatic

APRIL 3, 2025

All Sports, Viewing Time By Platform, US Source: Magna Globals Time with Media 3Q24: Sports The Halo Effect: Beyond the Game The halo effect in sports advertising is particularly pronounced in women’s sports. Fans’ emotional connection to live events often extends to brands associated with those moments.

Advertising 67

Advertising Audience ROI Media 67

Martech

JANUARY 7, 2025

To do this (if you arent already), make sure your owned media: Prioritizes experience, expertise, authoritativeness, and trustworthiness in all content. Mentions in business-oriented media like TechCrunch or Forbes. What is the ROI of implementing ERP software?

SEO 110

SEO Conversion Education Rich Media 110

Digital Remedy

APRIL 2, 2025

Strategic alliances with digital media activation partners with deep analytics and attribution capabilities can provide real-time insights, helping agencies fine-tune campaigns and maximize ROI. Investing in sophisticated reporting tools is crucial, but can be costly and time-intensive.

Agency 66

Agency Marketing ROI Audience 66

VideoWeek

MARCH 21, 2024

Retail media spending is set to surge in the US this year, according to research firm Advertiser Perceptions, with the channel set to make up one-fifth of US ad spend in 2024. The report suggests the growth will be largely driven by offsite programmatic retail media platforms. billion in 2025, making up 23.5 billion on 2023.

Retail 98

Retail Media ROI Ad Tech 98

Martech

DECEMBER 18, 2024

zettabytes in 2020 to 181 zettabytes by 2025. Durraze further notes: Marketers are drowning in data from website analytics, CRM systems, social media, email campaigns and transactions. Predictive models can estimate customer lifetime value, forecast campaign ROI and lead conversion potential. trillion USB sticks.

Marketing 103

Marketing eCommerce Machine Learning Conversion 103

Single Grain

JANUARY 16, 2025

That’s why we use the latest SEO and marketing tactics to generate a 300% ROI for our clients. Facebook Ads Facebook ads can help a high-ticket agency get more visibility when organic posts aren’t cutting it, and there are many ways to add a social media advertising strategy to a high-ticket sales funnel.

Agency 52

Agency Conversion Rate Conversion Audience 52

Banner Flow

DECEMBER 16, 2021

The power of social media as a space for brands to focus advertising spend is becoming increasingly undeniable – so monitoring latest trends can be crucial for success. According to GWI’s Social Media Report , 95% of people online use social sites and apps. What will our social media ad trends guide cover?

Media 98

Media Advertising ROI Entertainment 98

Digiday

FEBRUARY 20, 2025

In 2024 and 2025, technology is advancing in lockstep with increasing investments in dynamic creative optimization and personalization at scale allowing brands and agencies to deliver more relevant ad experiences and maximize ROI. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

Agency 50

Agency Ad Server ROI Media 50

Ad Monsters

FEBRUARY 7, 2025

At IAB ALM 2025, leaders dissected the future of advertising, from AI’s rapid evolution to the open web’s fragile state. Retail Medias Growth Is Outpacing Its Measurement Tools Retail media networks might be booming, but its measurement capabilities? Here are seven takeaways shaping the industry’s next moves.

Retail 65

Retail Media ROI Ad Tech 65

Karola Karlson

JANUARY 9, 2025

Before you decide whether trend report is something to test out in 2025 , there are many aspects to take into consideration. Now, we’ve ended up with a PDF-format 2025 Sales x AI Trend Report. Getting new customers and $$$, ideally at a positive marketing ROI. Ugh, so what is the goal of investing in a trend report?

ROI 52

ROI Marketing Communications Agency 52

Digiday

DECEMBER 17, 2024

For a while, 2025 was shaping up to look like a period where everyone (at least in the business world) took a collective breath and set an AI path that was less driven by hype and threats of dont adopt at your peril, and more anchored to assessing the ROI. Continue reading this article on digiday.com.

ROI 76

ROI Media Marketing 76

Adtelligent

FEBRUARY 1, 2025

And as these emerging adtech trends for 2025 show, theyre revolutionising the way brands like yours can interact with your audience and optimize digital advertising spend , too. The programmatic advertising industry is set for big changes in 2025, with consolidation being a major trend. households expected to have CTV access by 2025.

Advertising 52

Advertising Machine Learning Retail Geo targeting 52