MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Anyone can advertise on social media which has begun to numb our senses somewhat.

Advertising 52

Advertising Marketing Audience Conversion 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Types of OTT Ads There are many ways that OTT ads can be delivered through streaming media over the internet. What is OTT Advertising?

Advertising 52

Advertising Retargeting CPA Audience 52

Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Essentially, video is video, no matter where it appears. Continue reading this article on digiday.com.

Video Ads 81

Video Ads Entertainment Audience Media 81

Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

Ad Tech 93

Ad Tech Agency Marketing Video Ads 93

Basis

MARCH 17, 2025

The trend that started to show life two cycles ago is now a regular part of the media plan for candidates, campaigns, PACs, and other organizations looking to reach and influence voters. Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. with its Candidates + Causes team.

Advertising 92

Advertising CPM Impressions Video Ads 92

illumin

NOVEMBER 28, 2024

Programmatic and in-game ad changes are underway at Roblox Earlier this year, Roblox took considerable steps forward, boosting its in-game advertising strategy with programmatic ads for online games. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

Advertising 59

Advertising Brand Lift Ad Tech Video Ads 59

VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. BILD says the new product is a response to the sharp increase in video consumption on social media, and will combine all of the newspaper’s video and audio content, optimised for mobile users.

Ad Tech 95

Ad Tech Non-Profit Agency Media 95

illumin

OCTOBER 6, 2023

Social media is a unique niche of the tech world in that it isn’t just selling a service to people, but supporting existing user behavior with new features and changes. Short form content is continuing to grow The rise of TikTok has brought about massive change in the world of social media. These changes directly impact advertisers.

Media 89

Media Audience Ad Tech Video Ads 89

VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. For main media ad spend, net growth was lower than headline figure, at +1.9

Marketing 110

Marketing Video Ads Media Advertising 110

Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

Video Ads 52

Video Ads Ad Exchange Advertising Ad network 52

Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. AI-Generated Videos a.k.a.

Advertising 40

Advertising Native Advertising Video Ads Cookies 40

AdvertiseMint

FEBRUARY 2, 2025

million in 2025. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association. As the saying goes, strike while the iron is hot!.

Marketing 52

Marketing Impressions Brand Awareness Video Ads 52

Adtelligent

JULY 19, 2022

Banners of the various sizes Interstitial ads are interactive, full-screen advertisements that fully cover the app or site’s interface. Rich Media are usually more complex, include animation or a video, and can be interactive. The metric is calculated by dividing ad spending by the number of fully completed views.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

VideoWeek

FEBRUARY 28, 2024

The study found that after video and audio, the most popular online activities were communication (621 million users) and social media (575 million users). Meanwhile online ad revenues in India are forecast for 12.7 percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

Video Ads 52

Video Ads Marketing Ad Tech Media 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. We are hard at work delivering generative AI applications that empower advertisers to craft visually stunning, high-performing ads.”

Retail 98

Retail Marketing Audience Media 98

VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

Video Ads 52

Video Ads Ad Tech Media Audience 52

Single Grain

JUNE 13, 2023

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. digital ad spending is expected to reach over $390 billion by 2027. Insider Intelligence ) Brands earn an average revenue of $2 for every $1 spent on a PPC ad. of Google’s revenue comes from pay-per-click ads.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Brid.tv

APRIL 11, 2024

For decades, traditional media ruled the advertising world without competition, but now with multiple options on the table, online media vs. traditional media seems to have a new forerunner. Table of Contents [ hide ] What Is Traditional Media? The Decline of Traditional Media What Is Digital Media?

Media 52

Media Healthcare Audience CPM 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Basis

AUGUST 26, 2022

That equates to 53% of their time spent on digital activities, and 34% of their total time spent with media. of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. billion in 2025. By 2025, there are projected to be 75.4

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

Basis

FEBRUARY 15, 2024

In an increasingly fragmented (and, thus, complicated ) digital media ecosystem, digital audio offers advertisers a unique opportunity to reach audiences in an intimate and targeted manner. Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. All in all? Where Does Broadcast Radio Fit In?

Advertising 105

Advertising Cookies Audience Banner 105

VideoWeek

MARCH 14, 2025

In this week’s Week in Review: Unilever CEO plans a big shift of ad spend towards influencers, Gracenote data charts the evolution of FAST, and Amazon launches a new CTV product. The rumours follow Kantars $1 billion sale of its measurement arm, Kantar Media, to investment firm H.I.G. Read more on VideoWeek. Capital in January.

Food 52

Food Ad Tech Media Agency 52

Brid.tv

SEPTEMBER 16, 2024

Video content is now one of the most lucrative avenues for publishers looking to diversify their revenue streams. In this article, I’ll share actionable steps to help publishers increase ad revenue with video content. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

Single Grain

JUNE 21, 2023

We’ve curated 100+ LinkedIn ad stats to inspire your next B2B ad campaign. Work With Us General LinkedIn Statistics LinkedIn is the most trusted social media platform in the world. Demand Sage ) 80% of B2B marketers use LinkedIn Ads. Influencer Marketing Hub ) LinkedIn Ads have a potential reach of 900.2

Advertising 98

Advertising Marketing CPC ROI 98

InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

VideoWeek

DECEMBER 8, 2023

Amazon announced earlier this year that it will begin running ads on its streaming service in select regions next year, including the UK, Germany, the US, and Canada early in the year. While 29 cents are spent on ad tech intermediaries, 35 cents go to low-quality media, invalid traffic and made-for-advertising (MFA) websites.

Video Ads 52

Video Ads Media Agency Ad Tech 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. Read more on VideoWeek.

Ad Tech 98

Ad Tech Media Cookies Audience 98

MNTN

AUGUST 6, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Media Buying : Advertisers purchase ad slots from TV networks, paying for placements based on the expected audience size and the commercial’s length.

Advertising 98

Advertising Audience ROI Impressions 98

Single Grain

MAY 24, 2023

From the surge in CTRs for video in-app ads to the prominence of mobile web ads in social media and gaming apps, these stats can give you a better idea of the mobile advertising environment. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Built on Snowflake’s Media Data Cloud, the clean room will provide cross-platform data in privacy-compliant environments in order to enhance targeting and measurement.

Ad Tech 98

Ad Tech Agency Media Audience 98

MNTN

FEBRUARY 15, 2024

In the ever-evolving landscape of media consumption, Linear TV Advertising stands as a testament to the enduring power of traditional television marketing. Media Buying : Advertisers purchase ad slots from TV networks, paying for placements based on the expected audience size and the commercial’s length.

Advertising 98

Advertising Audience Retargeting Food 98

illumin

NOVEMBER 24, 2023

Since many target audiences are best reached on social media sites via short-form videos, many organizations are switching up their strategies to include more short, vertical clips. Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. billion by 2025.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Smart-Hub

JULY 11, 2022

In our new article, we talk about popular formats, what you need to know about them, what results do they show, and how this can affect your performance and media trading. In-app video. What is mobile video advertising? Mobile advertising video can be served in two ecosystems — in apps and on the mobile web.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

Single Grain

JUNE 5, 2023

In this article, we will dive into the world of online advertising, including general online advertising, video advertising, social media advertising, and more. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Finances Online ) 54% of media spending in the US went toward the Internet.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Ad Monsters

FEBRUARY 11, 2025

The media landscape is at a tipping point, from linear to streaming, and sports is leading the charge, said Sarah Lewis, Global Director of CTV at ShowHeroes. 85% of ads leaned into humor, up from 71% in 2023, reflecting a desire for light-hearted content. Peak viewership hit 152.4 million viewers throughout the game.

Ad Tech 70

Ad Tech Audience Impressions Advertising 70