Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

illumin

NOVEMBER 24, 2023

Perhaps this new technology can help marketers reach audiences on mobile? Mobile ads are also becoming increasingly popular with both audiences and advertisers as we move into the holiday shopping season. This makes short-form videos the most effective way to ensure an ad is seen and watched until completion.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

Single Grain

MAY 24, 2023

More than 90% of consumers express a preference for personalized offerings, which suggests the potential impact of tailored mobile ads on purchase decisions and overall consumer satisfaction. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. higher than for display ads.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Adtelligent

JULY 19, 2022

According to the latest data , the number of mobile devices operating worldwide in 2021 amounted to 15 billion and is expected to reach 18.22 billion by 2025. This tendency indicates that mobile advertising and mobile game advertising are powerful forces as more and more people turn to portable technologies.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising 83

Advertising Mobile Ads Retail Entertainment 83

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. WebFX ) The number of mobile users will reach 7.49 billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. TrueList ) 72% of U.S.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52