Remove 2025 Remove Non-Profit Remove Video Ads
article thumbnail

OTT Advertising: Guide to Over-The-Top Ads (2025)

MNTN

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

article thumbnail

The WIR: Netflix Begins Rolling Out In-House Ad Tech, BILD Launches a Short-Form Video Offering, and Brands Seek Remuneration Shake Up

VideoWeek

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running video ads within the feed. It is premature to speculate about the impact on the pending non-compliance proceedings.”

Ad Tech 95
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Digital Advertising Guide

Adtelligent

According to research , brand awareness can be improved by up to 80% through Google ads, and Search engine advertising usually brings a 200% ROI rate to the advertisers who use it. If used properly, this online advertising channel can get a lot of profits for any marketing campaign. billion by 2025. Importance. Importance.

article thumbnail

The WIR: Netflix’s Ad Strategy Begins Paying Off, Human Securities Uncovers a Massive Ad Fraud Operation, and Google and Magnite Announce Layoffs

VideoWeek

. “We need to move on to the walking phase,” said Peters, suggesting further leverage of Netflix’s first-party log-in data to differentiate its personalised ads and content recommendations. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won.

Ad Tech 98
article thumbnail

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

article thumbnail

The WIR: RTL Reports Ad Downturn, Group Black Bids $400 Million for Vice, and Azerion Co-CEO Steps Down

VideoWeek

RTL expects growth to continue, targeting full year revenues of €3 billion for Fremantle in 2025. Channel 4 Adds Xandr’s Invest DSP Channel 4 has added Xandr to its suite of demand-side platforms (DSP), the UK broadcaster announced on Thursday. million, though profits rose thanks to cost cutting measures. percent year-on-year.

article thumbnail

The WIR: Disney Shareholders Sue for Disney+ Deception, VAB Accuses Nielsen of Favouring Amazon, and CNN Picks Mark Thompson as CEO

VideoWeek

The filing accuses the execs of misrepresenting Disney+’s financial future in 2020, when they predicted that by 2024, the SVOD service would be in profit and have 230-260 million subscribers. Blockthrough enables sites to serve ad-block users with ads that meet certain standards for non-intrusiveness and quality.