VideoWeek

FEBRUARY 20, 2025

The identity landscape was dominated by Google announcements last year, centring on a cookie U-turn that left an uncertain roadmap for 2025. There are over 100 different addressability or ID solutions, which might have more scale but less accuracy, or they can perform targeting but not measurement, he says.

Cookies 72

Cookies Performance Targeting Audience Marketing 72

Digiday

APRIL 9, 2023

The ad revenue is expected to grow 28% to some $22 billion in 2025. What makes the agency different from a traditional approach is not performing targeted advertising, Tsvyrava explained. Indeed, Insider Intelligence this month forecasted a 30.7% increase to $17.2 billion in 2024 in TikTok’s net ad revenues globally.

Agency 95

Agency Media CPM CPC 95

MNTN

FEBRUARY 13, 2025

With the right B2B performance marketing strategy, businesses can optimize budgets, scale campaigns efficiently, and generate high-quality leads that convert into revenue. This guide explores the latest trends, strategies, and best practices to help B2B brands maximize their performance marketing impact in 2025.

Marketing 59

Marketing ROI Brand Awareness Conversion Rate 59