Basis

JANUARY 2, 2025

The ability to integrate new innovations into existing strategies, while also balancing this innovation with practicality, will define success in 2025. Then, of course, Google walked back its formal cookie deprecation plans, pivoting instead to a user opt-in approach thats set to take place sometime in 2025. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

MNTN

JANUARY 6, 2025

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

Advertising 52

Advertising Retargeting CPA Audience 52

MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

Advertising 52

Advertising Marketing Audience Conversion 52

Single Grain

DECEMBER 24, 2019

Where Sponsored Display ads have huge potential is with retargeting. Retargeting 101: Why It’s Essential for Any Marketing Funnel. Trend #4: Amazon Video in Search Ads. Video ads can point to a product detail page, custom landing page or Amazon Store, and require a minimum budget of $35,000.

CPC 90

CPC Shipping Video Ads Retargeting 90

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

MNTN

FEBRUARY 15, 2024

Non-Skippable, 15 to 30-Second HD Ads: Unlike Linear TV – and other forms of digital advertising, like video ads) – CTV ads are non-skippable and can be easily loaded up onto our user interface in a matter of clicks, and launched within the same platform. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

MNTN

AUGUST 6, 2024

While Linear TV viewing still holds some form of nostalgia, especially with a mature audience, changes in consumption habits have affected the way marketers view Linear TV as an advertising tool – in fact, according to media consultancy Ebiquity, Linear TV will see an estimated 21% fall in commercial impact by 2025. So, will it go away?

Advertising 98

Advertising Audience ROI Impressions 98