Martech

MARCH 12, 2025

With consumer spending power squeezed and C-suites scrutinizing every expense, businesses and the marketers who support them have come to a critical inflection point: adapt to inflation or watch your ROI evaporate. Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI.

Marketing 108

Marketing ROI Finance MarTech 108

Martech

NOVEMBER 21, 2024

Part of this is the way we refer to ‘ROI’ in business, which, unfortunately, is just a historical efficiency metric that assumes that what’s being discussed was effective. The post Why ‘risk on marketing investment’ is the new ROI appeared first on MarTech. I knew he had it. Processing.

ROI 95

ROI Marketing Finance Conversion 95

AdExchanger

FEBRUARY 18, 2025

That growth is expected to continue in 2025, with digital platforms capturing 72.9% The ROI on digital marketing efforts continues to justify […] The post Cracking 2025s Toughest Marketing Challenges With A Smarter Data Strategy appeared first on AdExchanger. of total ad revenues this year, rising to 76.8%

Marketing 96

Marketing ROI 96

Basis

DECEMBER 4, 2024

To explore how these trends may impact brands and agencies in 2025, we brought together four industry veterans to share their insights and predictions. Do these shifts illuminate any broader trends advertisers should look out for in 2025? What challenges are advertisers looking to solve when it comes to CTV?

Advertising 97

Advertising Retail Pop-Up Media 97

Martech

APRIL 16, 2025

AI was a popular topic at the Spring 2025 MarTech Conference in late March. Why it matters : This lets your team learn quickly, demonstrate tangible ROI and systematically scale up the most successful use cases to more significant initiatives. Why it matters : Stakeholders need business results and operational ROI.

MarTech 93

MarTech A/B Testing Retail ROI 93

Ad Monsters

JANUARY 14, 2025

In 2025, retailers, brands, and platforms will focus on refining strategies, building smarter collaborations, and delivering measurable results. Incrementality Gets Smarter with Advanced Techniques Measuring incrementality will remain a priority, but in 2025, the tools we use will evolve. Thats going to change in 2025.

Retail 101

Retail Media Machine Learning ROI 101

Martech

DECEMBER 30, 2024

From these experiences, one message stands out: Progress in 2025 wont come from massive leaps forward but from incremental, thoughtful steps grounded in reality. Teams fear that automation might threaten jobs, while leadership hesitates to invest without guaranteed ROI. Trust and transparency Trust is the currency of 2025.

Marketing 119

Marketing Fashion ROI Communications 119

Ad Monsters

JANUARY 24, 2025

Its 2024 commercials cost 35 times more than standard TV ads , yet delivered lower ROI and failed to drive consumer purchases. In 2025, the advertising industry will reflect this shift as retail environments gain new importance, data privacy reshapes targeting strategies, and brand safety concerns drive major budget reallocations.

Media 109

Media Retail Advertising Cookies 109

Adweek

JANUARY 17, 2025

At a live Adweek group chat at CES 2025 in Las Vegas, presented in partnership with Infinite Reality, This post was created in partnership with Infinite Reality Immersive experiences are changing how brands, creators, and audiences engage online.

ROI 256

ROI Audience Marketing 256

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. Here are some best practices to ensure your lead scoring model is both impactful and adaptable for 2025. Demographic profiles. Persona insights. Processing.

Communications 117

Communications Conversion Conversion Rate Marketing 117

Martech

FEBRUARY 14, 2025

Heres what matters in 2025: being honest about what works, what doesnt and what drives revenue. Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. In 2025, the right questions cut straight to reality. Reality looks different.

MarTech 108

MarTech Finance Conversion Rate Conversion 108

Ad Monsters

MARCH 21, 2025

Paul Kelly, the new CEO of A Million Ads, shares why 2025 will be a turning point for digital audio advertising, from the rise of in-car and audiobook ad opportunities to AI-driven ad personalization. He sees 2025 as a turning point for digital audio and urges marketers to rethink audios role in their media strategies.

Machine Learning 65

Machine Learning Entertainment Audience ROI 65

PubMatic

APRIL 2, 2025

Here are the key themes that stood out on the Shoptalk 2025 agenda: CTV Meets Commerce Shoppable CTV is breaking down the barriers between brand storytelling and transactions. The post Top Commerce Media Takeaways from Shoptalk 2025 appeared first on PubMatic.

Media 62

Media Retail Education ROI 62

AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Enhanced analytics will offer improved ROI tracking and optimization opportunities. Enhanced Analytics for Better ROI Tracking As TikTok advertising evolves, so too will the tools available for measuring success.

Advertising 52

Advertising ROI Entertainment Video Ads 52

Martech

FEBRUARY 7, 2025

According to Nextivas 2025 CX Landscape report, 89% of CX decision-makers say their execs understand CXs impact on profit margins. Furthermore, nearly all companies (94%) have seen ROI on their major CX investments. Source: The 2025 CX Landscape Report As always, one major challenge is data.

ROI 87

ROI MarTech Marketing 87

Martech

JANUARY 9, 2025

A new loyalty management solution aimed at retailers and CPG brands will be released by SAP in the second half of 2025. It also entered the agentic space on behalf of retail, with a shopping assistant AI agent, made to integrate with any ecommerce storefront, that will be generally available in the first half of 2025. Why we care.

Retail 106

Retail eCommerce ROI Conversion 106

Martech

FEBRUARY 5, 2025

The report from Skai, The State of Retail Media 2025 ( registration required ), done in collaboration with The Path to Purchase Institute, is based on a survey of marketers at U.S. The increase came despite one-fourth of marketers citing difficulties integrating retail media with other digital channels and 32% having concerns about ROI.

Retail 113

Retail Media Marketing Manufacturing 113

Chief Martech

SEPTEMBER 26, 2024

This data will contribute to the “Martech for 2025” report and virtual event Frans Riemersma and I will be sharing on December 3. Data centralization/data capabilities and ability to actively measure ROI are tied for #4. (As P.S. Please take on our gen AI survey for Martech for 2025 and get that bonus AI martech landscape.

MarTech 115

MarTech ROI Marketing 115

Martech

SEPTEMBER 24, 2024

Much of this goes back to the conversation I began in my previous MarTech column, “ How to gear up email for a strong finish to 2024 ,” in which I gave several tactics for increasing or at least preserving, budget for 2025 email marketing programs. Email might be at the top of the ROI chain, but it isn’t invested in at the same rate.

ROI 123

ROI MarTech Marketing Agency 123

Ad Monsters

JANUARY 10, 2025

Publisher Forums inaugural Sell Side Summit: Digital Strategy & Platform Solutions for Media, Publishers & Ad Networks will debut March 9-11, 2025, at the luxurious Pier Sixty-Six Hotel in Fort Lauderdale, FL. Tickets for all three 2025 events are available now.

Ad network 105

Ad network Ad Ops ROI Education 105

Martech

AUGUST 14, 2024

But even if you don’t rely on Q4 to hit your numbers, you’re likely getting ready to assemble your budget and strategic plan for 2025. So, put this on your 2025 action plan. Look at the ROI of the channels you use. Time to step on the gas We’re just a few weeks away from the make-or-break fourth quarter.

ROI 126

ROI Marketing Agency MarTech 126

Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

ROI 52

ROI Video Ads Ad Targeting Conversion 52

MNTN

FEBRUARY 12, 2025

This guide covers key strategies, targeting tactics, and best practices to help marketers maximize their B2B programmatic campaigns in 2025. By leveraging AI, real-time bidding, and audience targeting, brands can optimize ad placements across CTV, display, mobile, and other digital channels for maximum efficiency and ROI.

Advertising 52

Advertising Ad Exchange Demand Side Platform Conversion Rate 52

Martech

APRIL 8, 2022

trillion by 2025, according to a Forrester report. trillion from 2021 to 2025, a compound annual growth rate (CAGR) of 7% — substantially above the 5% CAGR from 2015 to 2019. They accounted for 53% of the spend in 2021 and are expected to drive 73% of dollar growth between now and 2025. This is an increase of $1.1

Marketing 115

Marketing Healthcare ROI Retail 115

Martech

FEBRUARY 21, 2025

Enterprise mix modeling: Focuses on cross-functional adoption, business scenario planning and complex analytics, making it crucial for estimating all business factors impacting ROI. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models Email: Business email address Sign me up! Processing.

Marketing 116

Marketing Finance ROI Ad Targeting 116

Karola Karlson

FEBRUARY 4, 2025

What are the best marketing newsletters in 2025? Why should you read marketing newsletters in 2025? Start by reading: 55+ predictions for 2025 marketing trends 4. Get on the 2025 bandwagon by reading about UGC-style ads, best-performing creative hooks, and 10x-ing ad creative testing. Here comes your list.

Marketing 52

Marketing Media Audience ROI 52

Martech

DECEMBER 5, 2024

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. At right, orange tabby wrapped in orange slice paper.) introduces THINK1.Ai:

MarTech 113

MarTech Food Machine Learning SEO 113

VideoWeek

DECEMBER 18, 2024

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. This level of global domination is a new phenomenon.

Media 52

Media Marketing Retail SEO 52

MNTN

JANUARY 6, 2025

This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies. Step 8: Monitor Performance : Track critical metrics like view-through rates, conversions, and ROI to assess your campaign’s effectiveness.

Advertising 52

Advertising Retargeting CPA Audience 52

Martech

JANUARY 14, 2025

This sparked doom-and-gloom predictions about marketing’s diminishing role in 2025. Marketing budgets are down 15% year-over-year. Only 24% of CMOs feel confident about their 2024 funding. But here’s the truth: this isn’t a crisis of budgets its a crisis of imagination. Here’s how to start.

Marketing 121

Marketing Conversion MarTech Brand Awareness 121

Digiday

APRIL 8, 2025

The 2025 Digiday Streaming and Video Awards finalists reflect a clear trend: brands and agencies are prioritizing measurable results, personalization and creative collaborations to deliver high-impact campaigns. Continue reading this article on digiday.com.

Machine Learning 65

Machine Learning ROI Agency Audience 65

Martech

JANUARY 22, 2025

in the first five months of 2024 alone and 2025 is looking just as promising. These tools help track ROI and create valuable first-party data for future marketing efforts. ” Yes, I know. But SoLoMo has become the backbone of modern event promotion. Industry reports reveal that in-person business events grew 40.3%

Marketing 108

Marketing Finance ROI Media 108

Digital Remedy

APRIL 16, 2025

In fact, CTV ad investment grew by 21% year-over-year in 2024 , reflecting the growing confidence marketers have in its ability to drive performance (IAB, February 2025). While some advertisers may be tightening belts, others are reallocating budgets in ways that amplify ROI.

Marketing 87

Marketing ROI Audience Media 87

VideoWeek

JANUARY 16, 2025

New data from IAB shows that buy-side enthusiasm for connected TV remains strong, as US CTV advertising is projected to see the highest growth in percentage terms of any media channel in 2025. Pressure to demonstrate ROI appears to be the top driver of this shift, cited by 60 percent of respondents.

ROI 52

ROI Retail Agency Media 52

Martech

JULY 19, 2024

You can feel the ROI slipping away in the process. The following is based on earnings for the first quarter of calendar year 2024, which for some companies is fiscal year 2025. Migrations are expensive, time consuming and introduce a significant amount of risk. It’s the incumbent’s advantage. I mean an awful lot of money.

MarTech 112

MarTech Marketing Agency ROI 112

Martech Series

JULY 29, 2022

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. billion users by 2025. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92

ROI Marketing Conversion Rate Audience 92

Martech

NOVEMBER 14, 2024

As we look ahead to 2025, the transformative potential of AI in analyzing and enhancing the customer journey is set to reshape how organizations connect with their audiences. However, achieving a cohesive view is increasingly challenging, with customer interactions now spanning multiple channels and touchpoints.

Machine Learning 127

Machine Learning Click Through Rate A/B Testing Conversion Rate 127