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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 109
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55+ Predictions for 2025 Marketing Trends

Karola Karlson

In 2025, I decided to do the annual fortune telling slightly differently… As I failed to finalise my personal INs and OUTs list in time for the NYE (I got as far as hypocrisy: OUT and coconut: IN ), Im going to make up for this oversight in my business-realm predictions. The key social media trend in 2025 will be: less is more.

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AI-powered martech news and releases: December 5

Martech

Advertisers are most likely to measure the ROI of AI based on lift over a non-AI benchmark, whether in performance, awareness, or engagement. announces AI for programmatic advertising: Two new AI tools are coming in January 2025. At right, orange tabby wrapped in orange slice paper.) introduces THINK1.Ai:

MarTech 113
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12 Key SEO Trends That Every Content Marketer Needs to Know

Single Grain

SEO remains the bread and butter for content marketers to achieve the desired level of traffic and leads coming their way from published content. 60% of marketers say that inbound (SEO, blog content, etc.) In this article, we'll go through twelve vital factors that impact the search ROI from publishing web content in 2021.

SEO 138
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In With the New: Eight Predictions for Media and Marketing in 2025

VideoWeek

To begin in this vein, I think most will agree there are five key trends that will dominate marketing in 2025: Macro Trends 2024 AI adoption Transforming every layer of business from customer acquisition to internal operations. From here we get into the predictions for 2025. SEO will never be the same again.

Media 52
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5 content killers that ruin results — and how to fix them

Martech

Example Weak statement: Learn the basics of SEO strategy. Example A webinar about Cybersecurity Trends of 2025 should aim to educate, not sell. Lead magnet: A checklist or calculator that solves a specific problem quickly, such as ROI calculator for digital ad campaigns. Takeaway Use the So what? What will they walk away with?

Education 113
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A Crash Course on Email List Scrubbing: How to Declutter Your Email Marketing List and Boost ROI

Martech Series

Let’s kick off with what email list scrubbing consists of, followed by helpful tips on decluttering your email marketing list and boosting your business’s ROI. billion users by 2025. With this significant statistic in mind, ensure that you follow the best practices to keep your email list in the best shape for maximum ROI.

ROI 92