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Optimizing LLMs for B2B SEO: An overview

Martech

This article looks at those tactics from a B2B lens, broken down by the following SEO initiatives: Content strategy. Semantic SEO. Technical SEO. Note that many of these tactics but not all should be familiar to SEOs who have experience with traditional search engines. User intent matching. Authority and trust.

SEO 109
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HubSpot’s SEO collapse: What went wrong and why?

Martech

Hubspots SEO strategy is the talk of the SEO world today. What Google might call SEO-first content (or helpful content). SEO just keeps getting harder. Now, it appears that SEO playbook is no longer working, likely due to a combination of Google core updates and AI Overviews. SEO reactions. Why we care.

SEO 111
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55+ Predictions for 2025 Marketing Trends

Karola Karlson

In 2025, I decided to do the annual fortune telling slightly differently… As I failed to finalise my personal INs and OUTs list in time for the NYE (I got as far as hypocrisy: OUT and coconut: IN ), Im going to make up for this oversight in my business-realm predictions. The key social media trend in 2025 will be: less is more.

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6 outdated AI marketing trends you should retire in 2025 by Comarch

Martech

Brands concentrated on voice search SEO to ensure their content was easily discoverable through voice queries. The post 6 outdated AI marketing trends you should retire in 2025 appeared first on MarTech.

Marketing 125
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From SEO to GEO: How AI Search is Reshaping Digital Visibility

Ad Monsters

AI-driven search tools like Perplexity and Deep Research are reshaping online shopping and SEO, challenging traditional product review sites and pushing publishers to optimize for generative AI. That, in turn, can greatly impact the SEO industry and certain types of publishers.

SEO 81
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A Framework for Publishers to Safeguard Content and IP in 2025

Ad Monsters

This framework from Alice Ting, VP, Content Partnerships, at DMG Media, outlines four key strategieslegal, technical, revenue, and industry collaborationto safeguard digital content in 2025 while maintaining accessibility and monetization. Four Strategies for Safeguarding Digital Content in 2025 1.

SEO 98
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CES Briefing: Agentic AI era heralds SEO overhaul, Q&A with Mastercard’s Raja Rajamannar & Dotdash Meredith’s OpenAI ad assist

Digiday

This edition of Digidays daily CES Briefing looks at the need for brands to adopt SEO strategies for dealing with AI agents, an interview with Mastercards Raja Rajamannar about agency compensation models in the AI era and how Dotdash Meredith has used OpenAI to boost its contextual ad product D/Cipher. Except it wont be called that.

SEO 64