VideoWeek
MAY 2, 2024
TV revenues may have been showing signs of recovery at the start of 2024, but new research from WARC suggests linear TV gains will ultimately be dwarfed by social media over the next year. Meta alone is forecast to overtake all global linear TV ad revenues in 2025, as Facebook and Instagram continue to dominate the advertising landscape.
Digiday
OCTOBER 12, 2022
However, Nadella’s guest appearance — in addition to other newly announced partnerships with enterprise giants such as Accenture, Adobe and Autodesk — are all interpreted as signals for how Meta hopes to reinvent itself to rely on more than social advertising. Autodesk is adding ways for architects and designers to review 3D models.
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Flashtalking by Mediaocean
NOVEMBER 30, 2021
Not only are consumers following brands and companies on social, but almost a quarter also use these platforms to search for new products; especially in the coveted 18-34 age range. No surprise then that social advertising budgets are swelling in sync.
Single Grain
JUNE 21, 2023
Influencer Marketing Hub ) LinkedIn is the most popular B2B advertising platform. Oberlo ) LinkedIn advertising is available in 19 languages. Sprout Social ) LinkedIn is responsible for 50% of social media traffic for B2B websites and blogs. LinkedIn ) LinkedIn is expected to have 1 billion users by 2025.
Adtelligent
JULY 19, 2022
Mobile advertising is often used together with other advertising channels to gain maximum results. billion by 2025. This tendency indicates that mobile advertising and mobile game advertising are powerful forces as more and more people turn to portable technologies. Social advertising. Importance.
Banner Flow
DECEMBER 16, 2021
This percentage alone is a key indicator to brand decision-makers that social media is worth investing ad expenditure. By the end of 2021, Statista predicts social advertising spend could reach $153,974 million – that’s projected to grow by 10.93% annually to $233,137 million by 2025.
Basis
NOVEMBER 7, 2022
The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. TikTok’s ascent has been swift.
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