Exchange Wire

JANUARY 6, 2025

EX.CO, the machine-learning video platform trusted by the worlds leading media groups, today (January 6th, 2025) announced the expansion of its ad server to support new channels beyond online video. This multichannel programmatic solution now empowers connected TV (CTV) and [.] The post EX.CO

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AdvertiseMint

DECEMBER 21, 2024

As we approach 2025, TikTok is expected to undergo significant transformations, particularly in its advertising strategies. Brands are likely to adopt more personalized content tools, creating highly targeted ads that cater to a diverse audience. It’s also headed to the Supreme Court about a possible ban.

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VideoWeek

OCTOBER 29, 2024

And video was the standout performer, with total video spend up 26 percent year-on-year, reaching £4.12 This growth means that video now accounts for more than a quarter of all digital ad spend in the UK. Video ad spend has consistently delivered high growth in the UK in recent years. billion in H1.

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Karola Karlson

FEBRUARY 22, 2025

If you’re looking for further inspiration, check out these other collections: 205+ Best Meta Ad Examples 80+ Top Instagram Ad Exam ples 25 Best Marketing Newsletters in 2025 LinkedIn Ads with offers & numbers LinkedIn ad creatives demonstrating the USP (unique value proposition) through numbers is the style I’ve seen perform at a high (..)

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MNTN

JANUARY 8, 2025

With this guide in hand, you’ll have everything you need to be an expert in TV advertising in 2025. These TV ads are broadcast across various networks and channels, locally or nationally, reaching viewers during scheduled programming breaks. Not a video expert? Spoiler alert: it’s not even close.

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Martech

JANUARY 22, 2025

This number has grown since the launch of Amazon Prime Video ads in early 2024. Eighty-eight percent of all Walmart search ads were in Sponsored Products. Two other search formats were used in a smaller percentage Sponsored Brands and Sponsored Video, each making up 6%. Spend on Amazon DSP was up 36% YoY in Q4 2024.

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MNTN

JANUARY 6, 2025

Over-the-top ads , cutting through traditional broadcast methods, allow for targeted, personalized advertising beyond the constraints of conventional TV. This article delves into the intricacies of OTT advertising, exploring how it works in 2025 and why it’s becoming an indispensable part of modern digital marketing strategies.

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VideoWeek

MARCH 11, 2025

In this week’s Week in Charts: Agentic AI is set to disrupt ad buying, Reach leans on first-party data, and video ad spend outpaces the UK digital market. billion by 2030, according to IAB UK’s ‘Futurescape’ report, with video representing 34 percent of total spend.

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Ad Tech Daily

DECEMBER 11, 2024

Instreamatic, whose advanced video, CTV, and audio ads optimization solutions empower brands to better engage with consumers, today announced the availability of the 2025 Survey Report: AI in Creative Production.

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Digiday

JUNE 27, 2024

As marketers increase their investments in video, they’re seeking increasingly effective methods and channels to reach their target audiences. One approach successful teams are using is video ads in mobile games. Mobile games have evolved into a premium advertising channel — mass-market interactive entertainment.

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AdPushup

APRIL 16, 2025

Discover how interstitial ads can help you maximize your ad revenue. We have made a list of the top 8 Interstitial ad network that can help your ad revenue grow and thrive in 2025. According to the statistics, interstitial ads are the second-best ad format after rewarded video ads.

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Basis

MARCH 17, 2025

Based on an evaluation of more than 1,400 campaigns for state, local and national races that managed their digital ad buying through Basis advertising automation platformaccounting for more than $130 million in political ad spend across video, display, native, audio, and text adswe saw that: Video continues to be the dominant leader for ad formats.

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illumin

FEBRUARY 3, 2022

Billion (USD) in growth between 2021-2025 (source: Technavio). The post Most Viewed Video Ads: QSR Sector 2021 appeared first on AcuityAds Inc. COVID-19 transformed just about every industry in the wake of lockdowns and health concerns, but the QSR sector has managed to weather the storm and come out stronger for it.

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illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

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illumin

NOVEMBER 28, 2024

The Head of Immersive Media Solutions for Roblox, Ashley McCollum , announced in May that Roblox’s video advertising platform was now open to programmatic demand. Specifically, buyers could now place programmatic video ads on virtual billboards within Roblox’s immersive environments.

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Smart-Hub

FEBRUARY 12, 2024

Video advertising is getting more and more demand, and in 2024, the video ad spending is expected to exceed $190 billion. Moreover, the annual growth is forecasted to reach 6.04%, which means that the market share of video ads can surpass $241 billion by 2028. million by 2025. billion in 2024.

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Brid.tv

JANUARY 29, 2025

What awaits publishers, advertisers, and other industry players in 2025? Here are my predictions for the video and advertising trends to expect in 2025. Table of Contents 2025 Trends in Video Publishing Video Podcasting Will See Its Renaissance AI-Generated Videos a.k.a. Here are my predictions.

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VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

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AdvertiseMint

FEBRUARY 2, 2025

million in 2025. Unlike static or video ads, AR invites users to actively engage, creating stronger, more memorable impressions. This active participation translates into measurable outcomes like increased ad and brand awareness, as well as positive brand association. As the saying goes, strike while the iron is hot!.

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VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7

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Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022. reached a record $10.73 Tapjoy ).

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VideoWeek

NOVEMBER 15, 2024

These capabilities will expand to Europe in February 2025 and to Australia, Japan and Korea later in the year. The publisher appears to be running video ads within the feed. The trade body will publish its first report on the French audiovisual industry’s economic contribution in spring 2025.

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VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

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VideoWeek

JUNE 30, 2023

In this week’s Week in Review: YouTube tests an online gaming product, brands ask TikTok creators to submit video ads , and Ampere forecasts the addressable TV market to be worth $87 billion by 2027. Brands Ask TikTok Creators to Submit Video Ads TikTok has invited brands to request video submissions from creators.

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Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Video ads are among the most engaging ads available online.

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VideoWeek

MAY 3, 2024

In this week’s Week in Review: TF1 reports strong Q1 ad growth, Roblox rolls out video ads, and Sony and Apollo up their bid for Paramount. Percent Ad Revenue Growth After Streaming Revamp TF1 revenues were up 6.7 Initial brands deploying video ads on Roblox include e.l.f Top Stories TF1 Reports 6.6

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VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

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Single Grain

DECEMBER 24, 2019

It’s no secret that video marketing is effective: 68% of consumers would rather learn about a new product via video than through any other platform, so it was only a matter of time before Amazon rolled out video ads. When video ads were released, Rocco & Roxie Supply Co. And who knows?

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VideoWeek

OCTOBER 3, 2024

Now, having avoided a sharp drop in subscribers after introducing ads, the company is looking to bump up its ad load. minutes of ads per hour of content, significantly lower than many of its competitors. The service will also launch interactive pause ads and shoppable carousel ads next year.

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Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

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Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 Worldwide ad spend on mobile gaming is projected to increase from $61.6 billion in 2025.

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VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

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Brid.tv

NOVEMBER 6, 2024

The Importance of Standardization Jump on the CTV Train With TargetVideo The Current State of Affairs The CTV ad formats that are mostly in use today, especially when it comes to video ads, have their footing in traditional linear television. This is where IAB Tech Lab comes in. What Can We Expect?

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Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

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MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV).

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illumin

OCTOBER 6, 2023

Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.

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Digiday

FEBRUARY 2, 2023

And although AI-generated content is still fairly novel, the research firm Gartner predicts 30% of outbound marketing messages sent by large organizations will be synthetically generated by 2025. ” AI’s growing ubiquity ChatGPT has already been used in ad campaigns for a number of major brands.

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