VideoWeek

JANUARY 18, 2024

Video was a significant beneficiary over this period, with a net balance of over six percent of those surveyed saying their video ad budgets increased during Q4. percent falls in ad spend in real terms for 2023 and 2024 respectively. Video saw net growth of +6.6 percent forecasted for 2025. percent and 0.7

Marketing 110

Marketing Video Ads Media Advertising 110

illumin

AUGUST 30, 2024

Spotify is bringing a more simplified and revamped user experience to its ad tech, including an expanded menu of interest segments. Spotify is also addingan Audience Manager tool (set to release in early 2025) that will offer a advertisers a dedicated place to manage their saved audiences.

Ad Tech 52

Ad Tech Demand Side Platform Video Ads Ad Inventory 52

Brid.tv

SEPTEMBER 16, 2024

With the rise of video consumption across platforms, from social media to news websites, it’s the perfect chance for publishers to capitalize on this growing demand — but, of course, with an appropriate video ad monetization strategy. This shift has pushed advertisers to allocate more budget toward video.

Header Bidding 52

Header Bidding Fill rate Video Ads Impressions 52

VideoWeek

FEBRUARY 28, 2024

Meanwhile online ad revenues in India are forecast for 12.7 YouTube and Meta are expected to see their video ad revenues in India grow in the mid- to high-teen percentages until 2025. percent annual growth between now and 2027, according to recent analysis by Omdia.

Video Ads 105

Video Ads Communications Audience Media 105

Martech

MARCH 11, 2022

Tapjoy ) Rewarded video ads remain the top ad type among mobile gamers (preferred by 53%), while support for other ad types is growing; survey ads have increased in popularity from 8% in 2017 to 17% in 2022) and playables increased from 9% in 2017 to 16% in 2022. reached a record $10.73 Tapjoy ).

Advertising 114

Advertising Pop-Up Banner Video Ads 114

VideoWeek

NOVEMBER 22, 2024

Apple Expands its Ad Ambitions with News Ads Apple has begun selling its own ad inventory within Apple News, according to a report from Axios this week, expanding its small but significant advertising business. The tech giant’s ad offering has historically been small, limited mostly to its app store search business.

Marketing 52

Marketing Media Ad Tech Entertainment 52

VideoWeek

SEPTEMBER 27, 2024

In this week’s Week in Review: Amazon debuts new gen AI video tools, French retailers launch retail media partnerships, and Hearst reported improved ad market conditions in 2024. Currently in beta, the video generator forms part of Amazon’s Sponsored Brands campaign suite, and is available to ad partners at no additional cost.

Retail 98

Retail Marketing Audience Media 98

illumin

APRIL 16, 2024

Sports streaming will boom in the next year too, so 2025 will likely be even bigger. Be sure to check out the Most Viewed Video Ads: March Madness 2022 and The best ads of the NBA Finals 2023. Made for marketers Learn how illumin can make your ads great too Get started! After ESPN, FOX, and Warner Bros.

Audience 52

Audience Ad Tech Video Ads Advertising 52

Adtelligent

JULY 19, 2022

billion by 2025. However, as dictated by the industry standards, it is advisable for mobile ads not to take up more than 30% of the screen space. Mobile banner ads are small rectangular advertising images usually depicted at the screen’s top or bottom. Video ads are among the most engaging ads available online.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Automatad Inc.

FEBRUARY 29, 2024

Ad block, commonly referred to as ad blocker, is a technology that prevents ads from being displayed on a webpage or app, both on desktop or mobile. Users commonly use ad blockers in the form of web plugins, browser extensions, and hardware. Ad blockers prevent all ad formats like display , native , and video ads.

Ad Server 40

Ad Server Video Ads Pop-Up Viewability 40

illumin

NOVEMBER 24, 2023

According to recent estimates, mobile ad spending in the US is projected to reach $53.9 billion by 2025. Silent ads are making a splash A greater number of website users are opting to scroll in silence. According to recent data ,66% of users dislike video ads that automatically play with sound.

Advertising 52

Advertising Mobile Ads Click Through Rate Impressions 52

illumin

OCTOBER 6, 2023

Long form videos offer the opportunity to show pre-roll, mid-video, and post-video ads. Not only that, but these ads can be longer as well, since viewers are watching a more substantial piece of content. Since short videos can only sustain short ads, shown between videos, YouTube is feeling a loss in ad revenue.

Media 89

Media Audience Ad Tech Video Ads 89

Single Grain

JUNE 13, 2023

LinkedIn ) For non-gaming apps, in-app ad revenue is anticipated to increase by 6.2%, while for gaming apps, by 19.1%. billion by 2025. Truelist ) 38% of consumers who have encountered voice ads on smart speakers perceive them as less intrusive. Additionally, 39% of consumers find voice ads to be more engaging.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Single Grain

MAY 24, 2023

Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S. Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. Average CTRs of in-app video ads are 7.5X higher than for display ads. billion USD in 2025. Billion to $73.14

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Smart-Hub

JULY 11, 2022

In-app video. What is mobile video advertising? Let’s start with what mobile video advertising is all about — all kinds of video ad units that can be served in the mobile ecosystem. Mobile advertising video can be served in two ecosystems — in apps and on the mobile web. In-app video ad formats.

Video Ads 40

Video Ads Banner Click Through Rate Impressions 40

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. CTV spend is expected to account for two-thirds of all growth in the video market this year (including linear TV).

Marketing 52

Marketing Audience Machine Learning Education 52

Basis

AUGUST 26, 2022

of all US native display ad spending ($84.57 80% of US digital audio ad spend is generated via mobile, and it’s estimated to stay that way through 2027. US video ad spending on mobile devices is predicted to leap from $48.18 Worldwide ad spend on mobile gaming is projected to increase from $61.6 billion in 2025.

Advertising 83

Advertising Mobile Ads Retail Entertainment 83

Digiday

FEBRUARY 2, 2023

And although AI-generated content is still fairly novel, the research firm Gartner predicts 30% of outbound marketing messages sent by large organizations will be synthetically generated by 2025. ” AI’s growing ubiquity ChatGPT has already been used in ad campaigns for a number of major brands.

Marketing 89

Marketing Clickbait Agency Impressions 89

Single Grain

DECEMBER 24, 2019

It’s no secret that video marketing is effective: 68% of consumers would rather learn about a new product via video than through any other platform, so it was only a matter of time before Amazon rolled out video ads. When video ads were released, Rocco & Roxie Supply Co. And who knows?

CPC 90

CPC Shipping Video Ads Retargeting 90

Smart-Hub

OCTOBER 5, 2022

In-Stream Video Ads: small video ads up to 30 seconds long. Usually, they are integrated at the beginning or at the end of a streaming video, the user cannot skip or scroll past them. Interactive Ads: ads that the user can interact with. What kind of ads can be set up in a mobile app?

Banner 40

Banner Advertising Video Ads Rich Media 40

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

illumin

DECEMBER 14, 2023

These ads make use of a set of topics and keywords related to their digital media source, which then use algorithms to match the ad with relevant content. Rewarded video ads Rewarded video ads are meant to reward users for watching a full-screen ad (these are usually around 15-30 seconds long).

Advertising 52

Advertising Marketing Banner Pop-Up 52

InMobi

FEBRUARY 21, 2022

The new era of live commerce: Backed by changing consumer preferences, content consumption patterns, and technological developments, India's live commerce market is expected to reach $4-5 billion by 2025. Personalized Mobile Video: Over the last few years, there has been an unprecedented growth in video consumption across the globe.

Marketing 52

Marketing Click Through Rate Search Advertising Education 52

Basis

FEBRUARY 15, 2024

Check it out: US digital audio ad spend is projected to grow by nearly 44% between 2023 and 2027. US podcast advertising surpassed $2 billion in 2023 and is forecast to reach nearly $4 billion in 2025. Audio ads generate greater brand recall than display and online video ads.

Advertising 86

Advertising Cookies Audience Banner 86

Single Grain

JUNE 5, 2023

Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%. Statista ) Internet advertising spending is expected to reach 200 billion USD by 2025.

Advertising 52

Advertising Finance CPC Brand Awareness 52

InMobi

SEPTEMBER 7, 2016

Mobile video consumption is led by millennials - that age group which marketers, brands, recruitment offices and everyone in the world wants to understand. Studies by PwC indicate that by 2020, Millennials are projected to be 50% of the workforce and by 2025 this number is expected to reach 75% in the US.

Video Ads 52

Video Ads Rich Media Banner Display Advertising 52

Brid.tv

MARCH 4, 2024

Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! to lower loading time and reduce energy waste.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

Brid.tv

MARCH 4, 2024

Storing and distribution of high-resolution video content leads to high energy consumption. In fact, data centers are projected to contribute over 3% of global carbon emissions by 2025. While this may not be alarming at first glance, due to the growing demand within the industry, this number is expected to exceed 14% by 2050.

Advertising 52

Advertising Ad Exchange Ad Inventory Video Ads 52

illumin

JULY 23, 2024

There are also virtual walkthroughs and showrooms, AR video ads, 3D product showcases, AR games (such as Niantic Wayfarer and the aforementioned Pokemon Go), and more. Benefits of augmented reality in advertising Studies show that a great AR ad campaign is typically more effective than traditional advertising techniques.

Advertising 104

Advertising Conversion Rate Pop-Up Brand Lift 104

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. billion USD in ad revenue. billion USD in ad revenue.

Advertising 98

Advertising Marketing CPC ROI 98

Brid.tv

APRIL 11, 2024

Just looking at the USA, the time spent viewing digital media is increasing by year and is expected to reach over eight hours a day in 2025, while traditional media consumption (TV, radio, newspapers, magazines, etc.) Receive Premium Demand from high-quality partners, and let experts manage your ad stack with our Managed Ads service.

Media 52

Media Healthcare Audience CPM 52

MNTN

FEBRUARY 15, 2024

Non-Skippable, 15 to 30-Second HD Ads: Unlike Linear TV – and other forms of digital advertising, like video ads) – CTV ads are non-skippable and can be easily loaded up onto our user interface in a matter of clicks, and launched within the same platform. So, will it go away?

Advertising 98

Advertising Audience Retargeting Food 98

Clearcode

MARCH 2, 2023

Moreover, 93% of media buyers intend to run in-game advertising campaigns by 2025. Benefits for users: Game developers can provide users with an undisrupted gaming experience by showing native, in-game ads, e.g., on virtual billboards, rather than by showing intrusive and annoying ads similar to those found in display web advertising.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

VideoWeek

NOVEMBER 24, 2023

YouTube Plans to Let Advertisers Buy Shorts Ads Separately YouTube is planning to let more advertisers buy ads exclusively on YouTube Shorts, AdExchanger reported this week. The new capability would therefore allow brands to target ads specifically on YouTube Shorts.

Audience 52

Audience Video Ads Media Agency 52

InMobi

DECEMBER 13, 2019

This is a shame, as what can be done with mobile app ad creatives far outpaces what’s available in browser-based environments. Examples include native ads with rich media and video ads with interactive ad cards; there’s no way to have this kind of interactivity within browsers. Does it all fall off a cliff in 2020?

Advertising 52

Advertising Banner Marketing Rich Media 52

illumin

JANUARY 22, 2024

for 2023-2025 (Source: eMarketer) This comes as Meta continuously develops and improves its app , bringing in new features such as rolling out a web experience for Threads, testing keyword search for New Zealand, Australian and Spanish markets, and conducting focus groups to digital creators to better understand the market.

Advertising 52

Advertising A/B Testing Retargeting Conversion 52

Brid.tv

SEPTEMBER 19, 2022

About 50% of this demographic is expected to cut the cord by 2025. also lets you generate video ad revenue and turn your OTT content into another stable source of income. In other words, with us, you get a robust online video platform that will take care of all your OTT needs. According to Statista , the number of U.S.

Audience 52

Audience Fashion Ad Inventory Video Ads 52