MNTN

JUNE 27, 2022

The viewership of this channel is also expected to climb, surpassing linear audiences by 2025 with 235.5 million viewers. Ultimately, despite the decline estimated for linear TV audiences and ad spend, brands can still expect to have a strong TV-based ad channel to advertise through in the form of Connected TV. Connected TV in the News.

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Ad Monsters

JANUARY 6, 2023

billion by 2025. “The introduction of the Video Watermark will establish a global standard based on “credibility” while reinforcing the need for interoperability, consistency in measurement, viewability verification, and ultimately improvements in addressability. CTV ad spend is expected to grow by 14.4%

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Basis

NOVEMBER 5, 2024

After all, 86% of US households own a connected TV device, and in 2025 the average US adult will spend nearly two and a half hours watching CTV devices each day. billion in 2025 , representing 9.6% Even more, it’s the fastest-growing major ad channel in the US, with CTV ad spend projected to hit $32.57 of total digital media ad spend.

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YieldBird

JANUARY 22, 2025

Now, having covered the past, lets dive deep into current challenges and how you think it will be in 2025. Viewability is important, will be important, but probably not enough. Will there be other challenges to come? Satya, Vinted : The biggest challenge would be connected to running the ad business and metrics ex.

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VideoWeek

NOVEMBER 8, 2024

DV Attention for Publishers offers ‘Granular Campaign and Inventory Metrics’ for open web and in-app inventory, and ‘Performance-Driven Optimisation’ designed to boost campaign performance beyond traditional metrics such as viewability and click-through rates. percent YoY during fiscal Q1 2025, the US broadcaster reported on Monday.

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Digiday

MARCH 5, 2023

“It’s expansive in the promise and the opportunity of what [commerce media] can be, but we also need to be really clear about the reality of ‘You don’t understand, I can’t even get 50% viewability on the retail media’,” said George, partner and commerce media leader at McKinsey. billion by 2025.

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Single Grain

JUNE 13, 2023

billion by 2025. Luisa Zhou ) During the first half of 2022, the global viewability rate for mobile web display ads reached 66.9%, indicating that nearly 67% of display ads on the mobile web were visible during that period. The market is anticipated to experience a Compound Annual Growth Rate (CAGR) of 22.7%

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Digiday

JANUARY 22, 2023

AI bots allow us to go beyond basic viewability monitoring and read the content our ads appear alongside, determining at a specific creative level if that content conflicts with brand safety guidelines.” billion in 2024 and surpassing $800 billion by 2025. The global digital advertising market in 2023 is expected to reach $681.39

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illumin

OCTOBER 26, 2018

According to Statista , legal cannabis sales are projected to reach 23 billion USD by 2025 (up from 9.84 While in-flight we use Peer39 for IP filtering and enablement of global and industry wide advertiser white / blacklists and MOAT as a preferred partner for achieving viewability KPIs. billion USD this year alone).

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Digital Remedy

JANUARY 31, 2022

of total digital audio revenues in 2025. Podcast ad spend is expected to exceed $1.71b this year, increasing to $2.15b in 2023, 3 and will reach $2.71b by 2025. After several years of growth, the share of U.S. digital audio subscription revenues will peak at 63.9% this year. The number of digital audio listeners in the U.S.

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VideoWeek

JUNE 24, 2022

Paramount said it expects the SVOD platform to be live in 45 countries by the end of 2022, and “plans to commission” 150 international originals by 2025. Sky Cinema is also bundling the streaming service within its existing offering, integrating the Paramount+ app into the Sky Glass and Sky Q. Discovery the first to participate.

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VideoWeek

MAY 17, 2024

Netflix will show two games this year, and at least one game on Christmas day in 2024 and 2025, with mostly exclusive rights – with the exception of the competing teams’ home cities where they’ll be available on TV, and on mobile in the US where they’ll be available on NFL+.

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Automatad Inc.

FEBRUARY 29, 2024

Imagine the cost of viewable impressions of video ads. You will get high viewable impressions. According to the study, the ad spending rate of native ads will jump 372% between 2020 and 2025. The market value of native advertising will be $400 billion by 2025, with the U.S. It is highly lucrative.

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InMobi

DECEMBER 13, 2019

There’s a reason Grand View Research predicts the in-app mobile ad market to grow by a compound annual rate of more than 19% between 2019 and 2025. In Q2 2019, InMobi saw, on average, video completion rate of ~80% and viewability of 91% (IAS, Moat, DoubleVerify) via private marketplace deals. Does it all fall off a cliff in 2020?

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Clearcode

MARCH 17, 2023

billion annually in 2025 , growing from $197 billion USD in 2022. billion annually in 2025. The main technical challenges of in-game ads are: Displaying ads that are relevant to the game and are viewable by gamers. The global gaming market is predicted to reach US$286.8 Displaying ad dimensions. weather conditions).

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Advertising Brand Awareness Audience Banner 52

VideoWeek

NOVEMBER 10, 2023

Publishers will earn from either video impressions, where the ad is shown for two seconds and meets certain viewability criteria, or video completions, which have to meet the same viewability criteria. Omdia further predicted that YouTube and Meta will see video ad revenues in India grow in the mid- to high-teen percentages until 2025.

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VideoWeek

MARCH 28, 2024

IAS already runs viewability and invalid traffic measurement on Snapchat, and says its post-bid TMQ measurement will be available to advertisers later this year. Publicis Wins Pfizer Creative Duties from IPG Publicis Groupe has been awarded a chunk of Pfizer’s creative account, previously held by IPG, following a review.

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VideoWeek

SEPTEMBER 1, 2023

“TVision provides subscribers with the ability to analyse network scores — both individually and grouped — for viewability, attention and co-viewing in both linear and CTV environments,” said Suzanne Persechino, SVP Ad Sales Research at A+E.

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Entertainment eCommerce Agency Media 52

VideoWeek

OCTOBER 25, 2024

With DV’s viewability metrics for video ads on LinkedIn, customers can gain valuable insights to optimise their B2B campaigns and increase performance on a safe and trusted platform,” said Abhishek Shrivastava, VP Product at LinkedIn. Havas Net Revenues Fall in Q3 Vivendi-owned agency group Havas saw net revenues fall by 0.6

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VideoWeek

JULY 14, 2023

The broadcaster aims to have 30 percent of revenues come from digital advertising by 2025. Anzu Partners with IAS to Track In-Game Ad Viewability Anzu, an in-game advertising company, has teamed up with Integral Ad Science (IAS) to launch a viewability measurement product for gaming environments.

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Ad Monsters

DECEMBER 17, 2024

In 2025, marketers will face a reckoning: adapt to AI-driven targeting, attention-based metrics, and streamlined curationor risk falling behind in a digital ad landscape reshaped by privacy pressures and industry upheaval. As we look toward 2025, marketers are facing a host of challenges and opportunities brought on by a tumultuous 2024.

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YieldBird

JANUARY 31, 2025

What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? What are the biggest fears or concerns heading into 2025, and how are you preparing to address them? Will that change in 2025? Will that change in 2025? Here are their thoughts.

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VideoWeek

DECEMBER 20, 2024

The consultation will run for 10 weeks, closing on 25th February 2025. The JV aimed t0 launch its streaming service, Venu Sports, this year, but an August ruling delayed the release until 2025 or later. Garnett said the motions were denied, and the case will go to trial on 6th October 2025. and what can I do about it?,

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VideoWeek

JANUARY 17, 2025

The deal will see Sincera CEO Mike OSullivan report directly to Green upon completion of the acquisition, which is expected to close in the first quarter of 2025, subject to customary closing conditions. per month, while offering a 69 mid-season pass to cover the rest of the 2024/2025 season. DAZN doubled its monthly price to 39.99

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