Adweek

OCTOBER 22, 2024

Disney tapped James Gorman to replace Mark Parker as the company's next chairman, as the media giant lays the groundwork to name a successor for CEO Bob Iger in early 2026, the company said Monday. CNBC) Gorman will step down as executive chair of Morgan Stanley at the end of 2024 and take on the.

Media 268

Media 268

Adweek

FEBRUARY 9, 2025

NBC Sports is in for a viewership and advertising bonanza in 2026 as it airs the Winter Olympics and Super Bowl 60. Two days after the Opening Ceremony presumably airs on NBC from Milan-Cortina d'Ampezzo, Italy, the network will also broadcast the Super Bowl from Santa Clara, Calif., After a wildly successful.

Advertising 195

Advertising 195

Adweek

FEBRUARY 12, 2025

The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple.

Marketing 314

Marketing 314

Adweek

APRIL 1, 2024

New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by.

Media 300

Media Marketing 300

Adweek

JULY 14, 2024

is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. Futbol in the U.S.

Marketing 329

Marketing 329

Adweek

JANUARY 6, 2025

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl.

Electronics 310

Electronics Advertising 310

Adweek

NOVEMBER 25, 2024

Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner, Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament.

Marketing 301

Marketing 301

Adweek

SEPTEMBER 12, 2024

Today, PepsiCo's Frito-Lay announced that its Lay's brand will serve as an official sponsor of the 2026 FIFA World Cup in Mexico, Canada, and the United States and the 2027 FIFA Women's World Cup in Brazil. Lay's road to the World Cup has been paved in potato chips, or a lack thereof. The potato chip.

Marketing 293

Marketing 293

Adweek

OCTOBER 31, 2023

trillion by 2026, up 23% compared to 2021. Americans' disposable income is estimated to reach $22.8 More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.

eCommerce 313

eCommerce 313

Adweek

FEBRUARY 12, 2025

Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney, The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers.

Advertising 271

Advertising Video Ads 271

Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. The Grammy Awards are headed from CBS to Disney in a historic streaming deal. TheWrap) The Recording Academy and Disney entered into an agreement that.

Media 260

Media 260

Adweek

MARCH 17, 2025

Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,

Marketing 243

Marketing 243

Adweek

NOVEMBER 15, 2022

We're still four years away from the United States, Mexico and Canada hosting the World Cup in 2026, but Frito-Lay brought in the bombastic film director to help translate the world's game into American. Michael Bay took one look at the upcoming World Cup and decided it needed something: More America. As the event's "first-ever.

Marketing 261

Marketing 261

Adweek

NOVEMBER 8, 2022

According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans.

Retail 246

Retail Media Marketing eCommerce 246

Adweek

MAY 16, 2023

When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first. As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

Retail 245

Retail Media Marketing 245

Adweek

JULY 31, 2024

Mexico, the United States and Canada will welcome the FIFA World Cup in 2026, and their national teams just got a small regional preview of that event in. Teams from Liga MX and Major League Soccer face each other in the Leagues Cup tournament to stoke rivalries and define American soccer--the North American game, specifically.

Marketing 216

Marketing 216

Adweek

MARCH 13, 2025

The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. Hosting the Golden Globes this year was without a doubt the most fun.

206

206

Martech Series

OCTOBER 26, 2022

trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the IDC Worldwide Digital Transformation Spending Guide.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Adweek

APRIL 3, 2025

Amazon plans to release 14 films in theaters in 2026, from a Ryan Gosling sci-fi film to Masters of the Universe.

161

161

Adweek

JANUARY 29, 2025

The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." And so, in a clean break, management decided to change everything: the engines, the body styles--and.

190

190

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

Advertising 121

Advertising ROI CPA Conversion 121

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Shipping eCommerce Entertainment 98

Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Marketing 117

Marketing Finance Conversion Communications 117

Adweek

MARCH 17, 2025

Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O'Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026.

168

168

Basis

JANUARY 2, 2025

In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

Advertising 105

Advertising Retail Cookies Video Ads 105

Martech Series

NOVEMBER 21, 2022

the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has expanded its official partnership in a four-year renewal deal through 2026. “Intuit expands NFL partnership through 2026. The National Football League (NFL) and Intuit Inc.,

Marketing 86

Marketing Finance eCommerce MarTech 86

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

MarTech 71

MarTech Advertising 71

More About Advertising

NOVEMBER 27, 2024

are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% Further rises of 7.6%

Advertising 49

Advertising Marketing Finance Media 49

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Machine Learning 137

Machine Learning Education ROI MarTech 137

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

Marketing 112

Marketing Audience MarTech Ad Tech 112

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

MarTech 110

MarTech Conversion Affiliates SEO 110

Digiday

MARCH 5, 2025

By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. Tyler Romasco, svp of global publisher development, OpenX Its no secret that CTV is experiencing explosive growth. At that time, CTV will also account for one-fifth of the daily media consumption of U.S.

Media 65

Media Marketing 65

More About Advertising

NOVEMBER 16, 2022

With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. The post Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham first appeared on More About Advertising.

Advertising 52

Advertising 52

Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

Marketing 123

Marketing SEO MarTech Advertising 123

VideoWeek

MARCH 20, 2025

” The company said this growth trajectory puts RTL’s streaming business on track to reach profitability in 2026. ” M6 will show the FIFA World Cup in 2026 and 2030, while RTL Deutschland has invested in Bundesliga rights, including showing highlights on the RTL+ streaming service.

Ad Tech 52

Ad Tech Media Advertising Marketing 52

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Food 103

Food MarTech Marketing 103

Martech

APRIL 3, 2025

It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales. Much like the NRF, Deloitte’s outlook also mentions tariffs. Speaking of tariffs, let’s clarify how they work.

Retail 113

Retail Advertising ROI MarTech 113