Adweek

APRIL 1, 2024

New York, NY, April 1st, 2024 - Suzy, a leading end-to-end market research software platform, is thrilled to announce the renewal of its partnership with ADWEEK, a leading source of news and insights covering marketing, media and technology, for the podcast, The Speed of Culture. The partnership, which first took the ADWEEK Podcast Network by.

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Media Marketing 306

Adweek

FEBRUARY 12, 2025

The Super Bowl continues to be a colossal event for brands and marketers, but will this year's Big Game have a lasting impact on the ad industry? Recently, Fox reported that Super Bowl 59 was the most-watched game ever, with 127.7 million viewers, despite the Philadelphia Eagles blowing out the Kansas City Chiefs. The Apple.

Marketing 319

Marketing 319

Adweek

JULY 14, 2024

is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. Futbol in the U.S.

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Marketing 331

Adweek

MARCH 17, 2025

Even though the FIFA World Cup 2026 is more than a year away, Telemundo is getting a head start with the debut of a new late-night talk sports show that has an emphasis on soccer. On March 10, Telemundo premiered El Pelotazo, which airs live seven days a week and is hosted by Veronica Rodriguez,

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Marketing 277

Adweek

JANUARY 6, 2025

NBCUniversal will turn 100 in 2026, and ahead of its anniversary, the company is announcing a slate of new advertising features and AI capabilities, including an updated ad model for live events such as the Super Bowl.

Electronics 315

Electronics Advertising 315

Adweek

NOVEMBER 25, 2024

Scheduled for June 2025 ahead of the 2026 FIFA World Cup, of which AB InBev is also a partner, Budweiser and Michelob Ultra are set to take a starring role at the 2025 Club World Cup, as FIFA and Anheuser-Busch InBev (AB InBev) expand their almost 40-year partnership to include sponsorship of the new tournament.

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Marketing 306

Adweek

OCTOBER 31, 2023

trillion by 2026, up 23% compared to 2021. Americans' disposable income is estimated to reach $22.8 More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.

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eCommerce 317

Adweek

FEBRUARY 12, 2025

Now, the company is coming to the 2025-2026 upfront season with a multisport approach, Danielle Carney, The upfront season is about to tip off, and Amazon has some new offerings checking into the game. Last year marked Amazon's first time entering upfront week, shaking up pricing while bringing its Prime Video ad tier to advertisers.

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Advertising Video Ads 277

Adweek

MARCH 13, 2025

The event kicks off in January 2026 on Paramount's broadcast and streaming platforms. The Golden Globes hopes to be Pope-ular once again. Today, CBS and the Golden Globes announced that comedian Nikki Glaser is returning to host the 83rd annual awards show. Hosting the Golden Globes this year was without a doubt the most fun.

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Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. The Grammy Awards are headed from CBS to Disney in a historic streaming deal. TheWrap) The Recording Academy and Disney entered into an agreement that.

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Media 264

Adweek

MARCH 17, 2025

Today, Academy CEO Bill Kramer and Academy President Janet Yang announced that O'Brien is returning for a second year to host the Oscars, which takes place on Sunday, March 15, 2026.

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Adweek

JANUARY 29, 2025

The legendary British nameplate, founded in 1922 on the racetracks of Europe, plans to go all-electric by the end of 2026. On December 2 last year, an earthquake shook the automotive world when Jaguar unveiled its "new design philosophy." And so, in a clean break, management decided to change everything: the engines, the body styles--and.

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Adweek

NOVEMBER 8, 2022

According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans.

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Retail Media Marketing eCommerce 246

Adweek

MAY 16, 2023

When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first. As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

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Martech Series

OCTOBER 26, 2022

trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the IDC Worldwide Digital Transformation Spending Guide.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

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Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Marketing 122

Marketing Finance Conversion Communications 122

illumin

AUGUST 27, 2024

Past predictions showed in-person shopping slowing down, with some studies suggesting that up to 23,500 brick-and-mortar retail locations in the US would close by 2026. In 2022 there were also more store openings than closing of physical locations – a first since 2026. In fact, brick-and-mortar locations are on the rise.

Retail 98

Retail Shipping eCommerce Entertainment 98

Martech Series

NOVEMBER 21, 2022

the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has expanded its official partnership in a four-year renewal deal through 2026. “Intuit expands NFL partnership through 2026. The National Football League (NFL) and Intuit Inc.,

Marketing 86

Marketing Finance eCommerce MarTech 86

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

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MarTech Advertising 75

Basis

JANUARY 2, 2025

In the US, it has accounted for more than 90% of digital display ad dollars since 2023 and is forecast to see double-digit growth through 2026. Programmatic video ad spending, on the other hand, will surpass $110 billion, accounting for nearly 75% of new programmatic ad dollars from 2024 through 2026. billion in the US.

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Advertising Retail Cookies Video Ads 96

More About Advertising

NOVEMBER 27, 2024

are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% Further rises of 7.6%

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Advertising Marketing Finance Media 49

Digiday

MARCH 5, 2025

By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. Tyler Romasco, svp of global publisher development, OpenX Its no secret that CTV is experiencing explosive growth. At that time, CTV will also account for one-fifth of the daily media consumption of U.S.

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Media Marketing 64

VideoWeek

MARCH 20, 2025

” The company said this growth trajectory puts RTL’s streaming business on track to reach profitability in 2026. ” M6 will show the FIFA World Cup in 2026 and 2030, while RTL Deutschland has invested in Bundesliga rights, including showing highlights on the RTL+ streaming service.

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Ad Tech Media Advertising Marketing 52

Martech

AUGUST 9, 2024

The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. Companies like IBM can digitize 730 pages per minute, making massive archival and digitization projects possible in a way they have never been before. In the United States, similar efforts are underway.

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Marketing Audience MarTech Ad Tech 116

Martech

FEBRUARY 27, 2025

” Overall, Salesforce earnings were a disappointment, as was the company’s guidance for the 2026 fiscal year. We expect the momentum to build throughout the year, driving a more meaningful contribution in fiscal ’27.” And the markets are responding as markets do to such news unkindly.

Food 107

Food MarTech Marketing 107

Martech

JULY 29, 2024

In 2023, IDC estimated AI spending to be $150 billion, with projections to exceed $300 billion by 2026. A McKinsey study went further, with 75% of respondents predicting generative AI would soon disrupt their industry.

Machine Learning 140

Machine Learning Education ROI MarTech 140

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Market research analysts have the lowest unemployment rate, 3.2%, according to the same study.

MarTech 114

MarTech Conversion Affiliates SEO 114

Martech

JANUARY 16, 2025

This year it will be 14%; by 2026, its estimated to become over 17%. In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. By 2020, it had grown to over 10%.

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Marketing SEO MarTech Advertising 128

More About Advertising

NOVEMBER 16, 2022

With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. The post Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham first appeared on More About Advertising.

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Advertising 52

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. You may need to acquire data management technology that provides a means to manage the integrity and governance of your data.

MarTech 112

MarTech Conversion Conversion Rate Marketing 112

Martech

JULY 30, 2024

Gartner predicts a significant drop in traditional search volume by 25% by 2026 , with organic search traffic expected to decrease by over 50% as consumers embrace AI-powered search. Impact on organic search AI is reshaping organic search, forcing businesses to rethink their marketing strategies.

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SEO MarTech Audience Marketing 112

Digital Turbine

JULY 25, 2022

Consumer Spend on Apps Will Hit $233 Billion in 2026. In Sensor Tower’s latest market forecast , they predicted that global spending in-app will reach over $230 billion by 2026. With their analysis, Sensor Tower indicates that this spending jump will represent a 12% compound annual growth rate (CAGR) each year from 2021 to 2026.

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Exchange Wire

OCTOBER 23, 2024

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [.] The post Digest: News Corp Sues Perplexity appeared first on ExchangeWire.com.

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Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 145

Marketing Cookies MarTech Audience 145

VideoWeek

OCTOBER 30, 2024

The full certification programme will launch in early 2025, initially open to retailers before expanding to other participants in the retail media ecosystem in 2026. The trade body noted that the programme is currently in Beta, enabling independent auditors, such as AAM, ABC, and CESP, to fine-tune the accreditation process.

Retail 59

Retail Media Agency Audience 59

AdPushup

DECEMBER 11, 2022

Programmatic advertising is forecast to be worth 725 billion US dollars by 2026, up from 418 billion in 2021, according to the [.]. Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to prevent it.

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Advertising 98