Adweek

JULY 14, 2024

is experiencing unprecedented growth; high-profile tournaments such as the CONMEBOL Copa America and Leagues Cup this year are warming the country up for the highly anticipated 2026 FIFA World Cup that will be taking place in 16 stadiums across North America. Futbol in the U.S.

Marketing 331

Marketing 331

Adweek

OCTOBER 31, 2023

trillion by 2026, up 23% compared to 2021. Americans' disposable income is estimated to reach $22.8 More than in past decades, this buying power will come from a diverse group of shoppers. The University of Georgia's Selig Center for Economic Growth anticipates that in a few years, more than $1 out of every $5 of.

eCommerce 317

eCommerce 317

Adweek

OCTOBER 31, 2024

After CBS served as the Grammys' broadcast home for 54 consecutive years when accounting for the upcoming 2025 and 2026 ceremonies, the awards will move to Disney beginning in 2027. The Grammy Awards are headed from CBS to Disney in a historic streaming deal. TheWrap) The Recording Academy and Disney entered into an agreement that.

Media 264

Media 264

Adweek

NOVEMBER 8, 2022

According to BCG Partners, the global retail media market is set to hit $100 billion by 2026, capturing 25% of all digital ad spend. Following a pandemic-induced boom, retailers are securing an increasingly bigger billing on brands' media plans.

Retail 246

Retail Media Marketing eCommerce 246

Adweek

MAY 16, 2023

When retail media (which McKinsey predicts could amount to $100 billion in ad spend by 2026) first. As the rest of the business world wrings its hands about AI taking jobs, the performance marketing industry has a sharp eye on the potentially deleterious effects of retail media networks (RMNs) on social media platforms' ad revenue.

Retail 246

Retail Media Marketing 246

Martech Series

OCTOBER 26, 2022

trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the International Data Corporation (IDC) Worldwide Digital Transformation Spending Guide. trillion in 2026 with a five-year compound annual growth rate (CAGR) of 16.3%, according to the IDC Worldwide Digital Transformation Spending Guide.

Manufacturing 99

Manufacturing Healthcare MarTech Cookies 99

Martech Series

NOVEMBER 21, 2022

the global financial technology platform that makes TurboTax, Credit Karma, QuickBooks, and Mailchimp, today announced it has expanded its official partnership in a four-year renewal deal through 2026. “Intuit expands NFL partnership through 2026. The National Football League (NFL) and Intuit Inc.,

Marketing 86

Marketing Finance eCommerce MarTech 86

More About Advertising

NOVEMBER 16, 2022

With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. The post Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham first appeared on More About Advertising.

Advertising 52

Advertising 52

Digital Turbine

JULY 25, 2022

Consumer Spend on Apps Will Hit $233 Billion in 2026. In Sensor Tower’s latest market forecast , they predicted that global spending in-app will reach over $230 billion by 2026. With their analysis, Sensor Tower indicates that this spending jump will represent a 12% compound annual growth rate (CAGR) each year from 2021 to 2026.

Advertising 98

Advertising Marketing 98

Exchange Wire

OCTOBER 23, 2024

In today's ExchangeWire digest: News Corp sues Perplexity, Netflix shuts down Team Blue gaming studio, and The Walt Disney Company to announce new CEO in 2026. News Corp subsidiaries Dow Jones (The Wall Street Journal, Barron’s) and NYP Holdings (the New [.] The post Digest: News Corp Sues Perplexity appeared first on ExchangeWire.com.

97

97

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 145

Marketing Cookies MarTech Audience 145

AdPushup

DECEMBER 11, 2022

Programmatic advertising is forecast to be worth 725 billion US dollars by 2026, up from 418 billion in 2021, according to the [.]. Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to prevent it.

Advertising 98

Advertising 98

Martech

NOVEMBER 6, 2024

billion by 2026. TikTok: An essential advertising platform TikTok is quietly revolutionizing the way that brands connect with people. The social platform has now become a valuable advertising hub, with ad revenues set to hit $43.96 With over 1.9

Advertising 131

Advertising ROI CPA Conversion 131

Martech

MARCH 17, 2022

That said, this growth will not be enough to offset the decline of pay TV. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

MarTech 128

MarTech Audience Marketing Advertising 128

Martech

NOVEMBER 12, 2024

This may be the largest window into the minds of the F2000 C-suite yet assembled, including the bases for some pretty clear forecasts for 2025 and into 2026. Toward the more mundane end of the scale, 52% of the B2B leaders I spoke with plan to replace their marketing leaders with B2C marketing leaders in 2025-2026. Processing.

Marketing 127

Marketing Finance Conversion Communications 127

VideoWeek

JANUARY 18, 2023

That recovery is projected to continue through 2025 and 2026, reaching 2.0 percent growth in 2026. GDP is forecast to grow 0.6 percent in 2024, causing ad spend to recover to 1.2 percent annual growth.

Media 111

Media Marketing Advertising Ad Tech 111

MNTN

DECEMBER 9, 2022

of all Americans by 2026. According to eMarketer , more than half of all US internet users (50.7%) will be watching AVOD content via AVOD services by 2023—rising to 55.8% And when it comes to the entire US population, of which 41.8%

Video Ads 98

Video Ads Conversion Agency Advertising 98

Martech Series

AUGUST 4, 2022

yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Ad spending on audio/video streaming services to see strong gains. media representatives.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

Digiday

NOVEMBER 6, 2023

Anil Malhotra, co-founder and Chief Marketing Officer, Bango The subscription economy is forecast to be worth $600 billion by 2026, made up of more than 4.2 billion subscriptions across entertainment, music, education, well-being and lifestyle content. However, a 2022 Bango survey of 2,500 U.S.

Education 89

Education Entertainment Media Marketing 89

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

MarTech 81

MarTech Advertising 81

Digiday

JANUARY 10, 2024

Otro componente en este cocktail de oportunidades de marketing lo representa el promisorio Mundial de Fútbol de la FIFA en 2026, que desde ya despierta el interés de las grandes marcas. Los demócratas lanzaron esta semana la campaña P.O.W.E.R,

Marketing 92

Marketing Media 92

Digiday

OCTOBER 18, 2023

Betches will remain a standalone business, but will work with LBG’s existing U.S. team to develop direct partnerships across both companies’ brands and audiences.

Audience 90

Audience Advertising Marketing Media 90

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 123

Retail Media ROI Impressions 123

Digiday

FEBRUARY 8, 2024

Cifras que se convierten en una antesala para coberturas deportivas de gran alcance como la Copa América por Univision, o el propio Mundial de Fútbol 2026 por Telemundo con sedes en varias ciudades con alta densidad poblacional latina como Miami y Los Ángeles. millones de espectadores.

Marketing 94

Marketing Media 94

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Podcasts are projected to reach $2.6 Monthly U.S. podcast listeners now number 135 million, averaging 8.3

Audience 114

Audience Advertising Media Entertainment 114

PubMatic

MARCH 6, 2023

ad spend with retail media networks is expected to hit $100 billion by 2026. Let’s take a look at what this means from both a business model and customer experience standpoint. Avoiding the Pitfalls of the Network Model In the U.S., But commerce media is about so much more than retail. trillion in enterprise value in the U.S.

Media 119

Media Retail Native Advertising Ad Tech 119

More About Advertising

NOVEMBER 27, 2024

are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% Further rises of 7.6%

Advertising 49

Advertising Marketing Finance Media 49

Digiday

JUNE 6, 2024

Over the last few months, it’s been widely chronicled that generative AI already requires massive amounts of energy to run, leading the International Energy Agency to recently project that global data center electricity demand will more than double by 2026 , including in the U.S.

Agency 73

Agency Media Marketing 73

Martech Series

DECEMBER 22, 2022

Confirming the value of Sprinklr’s unified approach to customer experience management, the report states: “Through 2026, the establishment of CX application suites on a common platform will become the focal point of the drive to optimize customer and organization engagement.”.

MarTech 87

MarTech Marketing Advertising 87

Digiday

OCTOBER 19, 2023

Betches seguirá siendo un negocio independiente, pero trabajará con el equipo estadounidense actual de LBG para desarrollar asociaciones directas entre las marcas y audiencias de ambas empresas.

Marketing 90

Marketing Media 90

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). In the U.S., programmatic digital display ad spending is projected to account for $115.23

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Basis

FEBRUARY 20, 2023

Future growth is projected to be slow, rising a shade over 1% every year through 2026. By 2026, an estimated 193.3 And experts believe that by 2026, that number could surpass $24 billion. That’s about seven million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2026.

Advertising 73

Advertising Pop-Up Entertainment Media 73

Martech

MAY 2, 2022

At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 This comes at a key moment for Peacock, which is expected to hit 64.3 million US viewers this year, up 25% from 51.5 million the year before, according to eMarketer. That viewership will mean it is reaching one-fifth of all internet users.

Geo targeting 111

Geo targeting Demand Side Platform Audience Ad Tech 111

MNTN

DECEMBER 14, 2023

In fact, Connected TV revenue may just surpass linear by 2026, making up more than half of total TV revenue — a feat in part thanks to more streaming platforms jumping on the ad-supported bandwagon this year. And that growth is forecasted to continue, with an expected 9.5% Compound Annual Growth Rate (CAGR) for CTV through 2028.

Entertainment 98

Entertainment MarTech Advertising Marketing 98

Martech Series

AUGUST 26, 2022

AvePoint commits to hiring over 500 local professionals by 2026. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Digiday

SEPTEMBER 1, 2024

If signed, the California AI Transparency Act , wouldn’t go into effect until 2026, but it’s the latest in a range of efforts by various states to begin addressing the risks of AI-generated content creation and distribution. “It

Media 75

Media Marketing 75

Martech Series

OCTOBER 11, 2022

It provides forecasts for Chatbot/VDA spend through 2026 with analysis by verticals and regions. Marketing Technology News: MarTech Interview with Austin Harrison, CEO at Northbeam. The post Omdia: No Dominant Chatbot Players on the Horizon appeared first on MarTech Series.

MarTech 96

MarTech Marketing Advertising 96