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Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.
It’s important to note that performance-based marketing tactics like paid search, where advertisers only pay when a user clicks on an ad, is not performance marketing. While PPC/CPC campaigns focus on an action (the adclick), they don’t necessarily lead to a performance-based outcome like a sale or sign-up.
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