2026 Ad Exchange Demand Side Platform 
SODP
MAY 30, 2023
Ads are an integral aspect of online life. Appearing as banners, video spots and social media feeds/stories, digital ads are everywhere. Ad exchanges play a vital role in the distribution of these ads, and yet, very few people can answer the question: What is an ad exchange? trillion by 2026 from $6.5
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77
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Single Grain
JULY 17, 2023
You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. When a user who matches the defined criteria visits a web page, an automated auction takes place on an ad exchange. Below, we’ll take a quick look at each of the key elements.
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Infinite Potential On SmartHub Ad Exchange! Looking For Detailed Case Studies?
Clearcode
OCTOBER 21, 2024
The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.
VideoWeek
JULY 29, 2022
“This move further supports our mission of building the global leading platform for contextual advertising, offering an effective solution for cookie-less advertising on the open web.”. The Week in Tech. Tremor International Agrees to Acquire Amobee for $239 Million. TF1 Scores French National Football Rights.
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