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When a user who matches the defined criteria visits a web page, an automated auction takes place on an adexchange. Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters.
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the adexchange. Lack of Transparency.
According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. Marketplace is also a Google MCM partner, meaning that its publishers get ad demand from Google ADX, even if they don’t satisfy Google’s high eligibility requirements. Marketplace with access to premium ad demand.
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