2026 Ad Exchange GDPR 
Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Feature Freedom: Skyrocket Your Ad Exchange With SmartHub! Regulatory initiatives such as GDPR and CCPA aimed to empower users with control over their data.
Single Grain
JULY 18, 2023
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?
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Clearcode
OCTOBER 21, 2024
The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. With the narration of safeguarding privacy, publishers, ad agencies, advertisers, AdTech companies and other entities reliant on third-party cookies were to feel disruptive changes.
VideoWeek
OCTOBER 25, 2024
Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. Read more on VideoWeek.
VideoWeek
JULY 14, 2023
Iger, whose contract has been extended through to 2026, said ABC, FX and Nat Geo “may not be core” to the business. The deal comes three years after the European Court of Justice struck down the previous regime, arguing that the “Privacy Shield” did not limit US authorities’ access to data in an equivalent manner to the European GDPR.
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