VideoWeek

NOVEMBER 7, 2024

Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory.

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Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Two-thirds of global ad spending will be digital in 2022. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

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Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad. Supply-Side Platform (SSP) Publishers use a supply-side platform to manage and sell their ad inventory.

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Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

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Advertising Video Ads Banner Ad Inventory 52

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? This Amazon advertising algorithm works like any programmatic solution, allowing advertisers to automate the process of purchasing ad inventory.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Work With Us What Is Programmatic Advertising?

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. Connatix focuses on ad-based monetization capabilities. It relies on Prebid-powered real-time bidding to allow publishers to sell ad inventory. Monetization Overview.

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MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. short-term ad buying.” Part of that dip has been due to a weak scatter market—i.e. However, it’s not all doom and gloom.

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Ad Inventory Advertising Media Marketing 98

Brid.tv

NOVEMBER 8, 2022

Monetize your video ad inventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. That is, roughly, 75% of the total ad spend for this year. Start Monetizing.

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VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. WBD is also in talks with rival streaming services about licensing its content once its exclusive deal with Sky ends in 2026.

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VideoWeek

OCTOBER 25, 2024

Disney to Name Bob Iger’s Replacement in Early 2026 Disney will name a new CEO in “early 2026” as Bob Iger prepares to step down – for the second time. While there was “no noticeable impact” on paid SVOD services, both of these free services saw a reduction in the number of active viewers after the launch of Tubi.

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VideoWeek

SEPTEMBER 1, 2023

The agreement will give Venatus exclusive access to Bidstack’s video game ad inventory across the US, UK, Germany, Canada, Australia and South Korea. Venatus offers brands multiple touchpoints with consumers within, next to and around video games,” said Venatus CEO and co-founder Rob Gay.

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VideoWeek

APRIL 5, 2024

Captify Brings Search Data to Magnite SSP Captify, a search intelligence company, has partnered with Magnite, a supply-side platform (SSP), to bring search intent data to programmatic CTV ad inventory. The partnership enables programmatic advertisers to address CTV audiences based on consumer intent.

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VideoWeek

DECEMBER 20, 2024

The Week in TV M6 Calls on Smartclip to Monetise Streaming Inventory M6 Publicit, the French broadcaster’s sales house, has announced the integration of ad tech solutions from Smartclip, as the media group seeks to triple its streaming revenues to 200 million by 2028.

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