VideoWeek

NOVEMBER 7, 2024

Partly this is due to unfavourable comparables – ITV held rights to last year’s men’s Rugby World Cup, which ran from September to the end of October and saw England progress to the final, giving ITV a boost in terms of valuable ad inventory. percent year-on-year.

Advertising 52

Advertising Ad Inventory Audience Media 52

Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. It also helps you reach new audiences and niche markets in organically discoverable ways (e.g., Two-thirds of global ad spending will be digital in 2022.

Marketing 105

Marketing Affiliates CPA ROI 105

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. What Is CTV Advertising?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Smart-Hub

JANUARY 16, 2024

This is why programmatic ad spending is expected to reach almost $725 billion in 2026. What should you consider as an ad exchange owner? Digital advertising heavily relies on algorithms since they allow marketers to reach their target audiences. But what exactly makes programmatic so efficient?

Ad Exchange 49

Ad Exchange Advertising Media Machine Learning 49

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. However, a major drawback of TVOD is that it lacks the ability to build a relationship between a publisher and their audience, as a user may only purchase a piece of content once, and then never come back.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

MNTN

DECEMBER 9, 2022

Market research firm eMarketer tracked Connected TV spend since 2017 and the market has grown by double digits each year since, and will continue to do so until the end of its forecast period in 2026. short-term ad buying.” Part of that dip has been due to a weak scatter market—i.e. However, it’s not all doom and gloom.

Ad Inventory 98

Ad Inventory Advertising Media Marketing 98

Brid.tv

NOVEMBER 8, 2022

Monetize your video ad inventory with a reliable video ad provider. Most Common Types of Video Ads Used in Programmatic Advertising. Programmatic ad trading is an important element of digital video advertising. That is, roughly, 75% of the total ad spend for this year. Start Monetizing.

Advertising 93

Advertising Banner Header Bidding Video Ads 93

VideoWeek

OCTOBER 4, 2024

Immediate says that Prism, which will cover all of the publisher’s ad inventory, will apply Immediate’s first-party data to planning, research, insight, segmentation, and measurement capabilities. Paramount’s CBS will rely on alternative audience data from VideoAmp, according to Forbes.

Advertising 52

Advertising Ad Tech Agency Audience 52

VideoWeek

OCTOBER 25, 2024

Hightouch Unveils First-Party Targeting and Measurement for CTV Hightouch, a customer data platform (CDP), has launched a new product allowing advertisers to target, match and measure first-party audiences across the CTV ecosystem. The company has named Martin Trickey, former Group Head of Digital at Warner Bros. Read more on VideoWeek.

Ad Exchange 52

Ad Exchange Ad Tech Video Ads Agency 52

VideoWeek

APRIL 5, 2024

The combined entity will provide omnichannel audience activation platforms for buyers and sellers of advertising, according to the companies, with a focus on providing performance advertising solutions that cater to both digital and traditional TV markets.

Ad Tech 59

Ad Tech Agency Media Audience 59

VideoWeek

SEPTEMBER 1, 2023

. “We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world,” said Nielsen’s CEO of audience measurement business Karthik Rao.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

DECEMBER 20, 2024

“As consumers flock to CTV and audiences become more fragmented, outcomes like search and website visits provide brands with powerful signals that they are reaching the right consumers and moving them closer to purchase.” ” Netflix objected to the decision, and said it hassince updated its privacy statement.

Ad Tech 52

Ad Tech Marketing Media Agency 52