Martech

JUNE 29, 2022

Fake websites (with fake traffic) are created to inflate impressions for programmatic ad buys. the New York Times) to sell fake ad inventory. Two-thirds of global ad spending will be digital in 2022. According to eMarketer, spend is expected to exceed $867 billion by 2026. chart from eMarketer used with permission.

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Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

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Single Grain

JULY 18, 2023

Programmatic advertising is the automated buying and selling of digital ad inventory using technology and data-driven algorithms. dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. Work With Us What Is Programmatic Advertising?

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VideoWeek

OCTOBER 4, 2024

Schrems claimed that Meta, and specifically Facebook, had unlawfully used data which the tech giant had collected about him to target ads. Discovery (WBD) over allegedly violating an agreement that gave it the right to co-produce shows alongside Max, WBD’s streaming service, including a new Harry Potter series expected to debut in 2026.

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VideoWeek

OCTOBER 25, 2024

Irish Data Regulator Fines LinkedIn €310 Million Over Ad Targeting Ireland’s Data Protection Commission has handed professional social network LinkedIn a €310 million fine today, stating that LinkedIn has violated Europe’s General Data Protection Regulation (GDPR) in its processing of personal data for behavioural analysis and ad targeting.

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VideoWeek

JANUARY 24, 2025

The news will be welcomed by publishers, many of whom say that running consent or pay mechanisms has a significant impact on their ability to monetise their ad inventory. We have defined a clear path to reach profitability with our streaming business in 2026.

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VideoWeek

DECEMBER 20, 2024

Though both companies are owned by RTL, M6 previously used video ad tech business FreeWheel to monetise its ad inventory. ” Netflix Fined for GDPR Violations in the Netherlands The Dutch Data Protection Authority (DPA) has fined Netflix 4.75 These are violations of the General Data Protection Regulation (GDPR).”

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