Martech

OCTOBER 19, 2022

Private marketplaces are invitation-only markets where a set number of publishers invite specific advertisers to bid on their ad inventory. This allows the advertiser to bypass ad exchanges and have their buying platform plugged directly into the publisher’s inventory. billion in ad dollars in 2022, making up 90.2%

Advertising 130

Advertising Marketing Ad Exchange Retail 130

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Brid.tv

OCTOBER 27, 2022

According to Insider Intelligence , in 2026, households that don’t subscribe to any pay-TV service will exceed the number of households that do by around 26 million. What’s more, it has allowed us to move away from linear TV advertising and enjoy videos with less or no interruption by video ads. Then Brid.TV

Real Estate 105

Real Estate Video Ads Ad Inventory Audience 105

Brid.tv

SEPTEMBER 12, 2022

Types of Connected TV Ads Display Ads Instream Video Ads Branded Canvas Ads Benefits of Connected TV Advertising The Current State of the CTV Advertising Market Precise Audience Targeting Actionable Ad Performance Data How to Sell CTV Ad Inventory What Should You Do if You Don’t Have a CTV App?

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

Brid.tv

NOVEMBER 29, 2022

Video monetization has been gaining popularity rapidly, and its future is looking promising. According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. hide ] What Is Video Monetization? Serving Video Ads. Table of Contents. Let us take YouTube as an example.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

JULY 17, 2023

Advertisers bid on the available ad space, and the algorithm determines the winning bid based on relevancy, budget and targeting parameters. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

Ad Networks Ad networks act as intermediaries, connecting advertisers with a multitude of publishers. These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52