Remove 2026 Remove Ad network Remove CPM
article thumbnail

What Is CPM for Publishers?

SODP

The CPM pricing model is a firm favorite among digital publishers, with good reason. It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. What Is CPM? How to Calculate CPM CPM is calculated by dividing the total ad spend by impressions and multiplying by 1,000.

CPM 52
article thumbnail

What Is Programmatic Video Advertising and Why It’s Worth It

Brid.tv

Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. Monetize your video ad inventory with a reliable video ad provider.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

A Publishers Guide to CTV Advertising: How to Get Started

Brid.tv

This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. These ads usually perform better, have a higher CPM , and make publishers more money. These are video ad networks that connect CTV publishers with advertisers looking to buy ad real estate.

article thumbnail

What every marketer needs to know about programmatic advertising

Martech

Ad network vs. ad exchange Types of programmatic advertising How big is the programmatic advertising market? Ad network vs. ad exchange. An ad network is a platform connected to a certain number of websites, offering inventory for advertisers on those sites. How much does it cost? In the U.S.,