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Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic adnetwork. Programmatic video advertising, then, is programmatic advertising focused on video ad formats. That is, roughly, 75% of the total ad spend for this year.
This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Although inventory usually sells for less this way, you won’t have to worry about low adfillrates or putting together a sales team. In return, adnetworks take a portion of ad revenue.
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