Ad Monsters

MARCH 13, 2024

But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026. Publishers should be working with their Ad Tech partners to build up their testing capabilities with the Privacy Sandbox. We’ll all be talking about that soon enough… What Do Publishers Do?

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

Martech Series

DECEMBER 27, 2022

The rise of white-label ad servers. White-label ad servers like EXADS offer the cost efficiencies and access to cutting-edge technology that many are seeking. Video killed all other ad formats. Advertisers and publishers need the right tools to take advantage of the immense potential of video ads.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

TechCrunch Ads

JULY 12, 2022

Automation allows Disney to sell more ads at scale and accelerates the company’s goal to target more of its overall pool of first-party data. Disney has previously said it wants to automate 50% of its business by 2026. At last year’s upfront advertising sales event, over 40% of the ad inventory Disney sold was automated.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. The platform integrates with all video ad servers , SSPs, and ad networks, and it provides high-quality ad demand from exchanges such as SpotX, Google ADX, and FreeWheel. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Clearcode

OCTOBER 21, 2024

TURTLEDOVE’s main feature was that all auction choices would be made in the browser, not on ad servers. The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Will Google’s Privacy Sandbox Ever Go Live?

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

FEBRUARY 24, 2023

“The ‘Skyrise’ effect offers advertisers and agencies a real-world alternative to buying, planning and measuring media, powered by unrivalled data and insight,” added Skyrise MD Paul Barnard. Moloco Creates Streaming Media Ad Server Ad tech firm Moloco has created a new platform to serve streaming media and OTT providers, Axios has reported.

Retail 52

Retail Ad Tech Media Ad Server 52