Ad Monsters
DECEMBER 17, 2024
These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation. Gartner predicts generative AI will soon enter the Slope of Enlightenment, with over 80% of enterprises expected to integrate generative AI models into their operations by 2026, compared to less than 5% in 2023.
Martech
OCTOBER 19, 2022
The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. programmatic digital display ad spending is projected to account for $115.23 billion in ad dollars in 2022, making up 90.2% of the digital display ad market, according to eMarketer. In the U.S.,
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
VideoWeek
AUGUST 22, 2024
percent) and 2026 (7.0 But the major beneficiaries of overall increases in ad spend continue to be the dominant tech giants. Google, Meta, and Amazon have collectively captured 70 percent of incremental ad spend over the past decade according to WARC, and will attract 43.6 percent of global ad spend this year.
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. The rising demand for programmatic advertising among advertisers is driving market growth. The DSP market exclusively was valued at $20.77 billion in 2022 and is projected to reach $92.12 billion by 2029.
VideoWeek
NOVEMBER 29, 2024
This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.
Adtelligent
JULY 19, 2022
In addition, lead form ads offer other data on potential leads requiring minimal interaction with the web source. Search Map listing ads. Targeted advertising on Google Maps is a perfect way to find local users and turn them into leads. Ads on Maps help people to find the location of the business quickly. bn by 2026.
VideoWeek
MARCH 15, 2024
In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My
Expert insights. Personalized for you.
81 
Let's personalize your content