2026 Ad Targeting Audience 
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. The DSP is connected to a data management platform (DMP) which ensures the placement targets the right audience. While this assures ad space on specific publisher sites, it isn’t as good when it comes to audience targeting.
Ad Monsters
DECEMBER 17, 2024
Advertisers will increasingly seek platforms that optimize for meaningful engagement, ensuring ads appear on screens and genuinely capture audience attention. These include powering personalized content, enabling smarter ad targeting, and streamlining campaign automation.
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Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.
VideoWeek
NOVEMBER 29, 2024
This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. NBCU already has a partnership with Walmart’s retail media business Walmart Connect for ad targeting, measurement, and shoppable units.
Adtelligent
JULY 19, 2022
Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Search Map listing ads.
VideoWeek
MARCH 15, 2024
In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My
SODP
MAY 30, 2023
trillion by 2026 from $6.5 And the amount of money companies spend on digital ads is projected to hit almost $680 billion in 2023, a rise of 10.5% Buying and selling of ad inventory on the exchange generally takes place through a bidding process, but direct deals can also take place. They also upload relevant ads into the DSP.
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