illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

illumin

OCTOBER 24, 2024

In the rapidly evolving landscape of business, B2B (business-to-business) advertising is emerging as a critical component for companies aiming to grow, scale, and maintain competitive advantage. In this digital era, the spending on B2B advertising is only increasing to reflect the needs of all stakeholders.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

OCTOBER 3, 2024

Navigating the future of digital advertising is no easy feat – especially with programmatic ads set to capture 86% of ad revenue by 2026. Top brands are already seizing the opportunity by investing in smart programmatic strategies and seeing massive returns. Join Agital and StackAdapt for a live webinar on Oct. 9 at 1 p.m.

MarTech 72

MarTech Advertising 72

Martech

APRIL 3, 2025

In the marketing world, there are significant worries tariffs will take a bite out of advertising budgets. It specifically states that a sharp hike in tariffs could lead to a broader economic slowdown and potentially contract consumer spending and GDP in 2026, which would, as you might imagine, negatively impact retail sales.

Retail 114

Retail Advertising ROI MarTech 114

More About Advertising

NOVEMBER 27, 2024

Industry measurement body WARC says global advertising spend will surpass $1trn for first time this year (to $1.08trn), up 10.7% are forecast for 2025 and 2026 culminating in a global ad market worth $1.24trn. Further rises of 7.6%

Advertising 49

Advertising Marketing Finance Media 49

Basis

FEBRUARY 20, 2023

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity ), is a top digital advertising trend to watch as we move through 2023. Future growth is projected to be slow, rising a shade over 1% every year through 2026. Hint: everywhere.)

Advertising 97

Advertising Pop-Up Entertainment Media 97

Martech

JANUARY 16, 2025

In that post, I predicted that because of that trend, Amazon would soon eat away at Googles advertising monopoly. At that time, Amazon only had 1% of the global advertising market. This year it will be 14%; by 2026, its estimated to become over 17%. By 2020, it had grown to over 10%.

Marketing 124

Marketing SEO MarTech Advertising 124

Martech Series

AUGUST 4, 2022

US advertising service revenues are forecast to advance 8.0% yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. The presence of a US presidential election year (2024) is also expected to boost election advertising spending.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

VideoWeek

OCTOBER 18, 2023

Sustainability and attention in advertising go hand in hand – cutting out ads which don’t attract consumers’ attention both cuts down wasted spend, and cuts out unnecessary emissions that results from those wasted impressions. Without the attention to the content, there is no attention to the advertising.

Viewability 122

Viewability Advertising Impressions Media 122

VideoWeek

MARCH 20, 2025

Amid the downturn in linear TV advertising across Europe, RTL Group has stabilised its revenues, according to the media conglomerate’s full-year earnings, generating 3,122 million in ad sales during 2024. ” The company said this growth trajectory puts RTL’s streaming business on track to reach profitability in 2026.

Ad Tech 52

Ad Tech Media Advertising Marketing 52

Basis

AUGUST 26, 2022

Indeed, as these handheld electronics grow increasingly ubiquitous around the globe, brands are embracing mobile advertising as a critical component of their marketing strategy. That said, mobile is already a tough channel to beat when it comes to the basics of digital advertising—i.e., respectively in 2026. billion by 2026.

Advertising 98

Advertising Mobile Ads Retail Entertainment 98

More About Advertising

NOVEMBER 16, 2022

With Qatar posing a problem for advertisers, PepsiCo’s Frito-Lay seems to have leapfrogged 2022 and landed in the next World Cup, due to be held in the US and West Indies in June 2026. The post Forget Qatar: Frito-Lay stokes controversy around 2026 World Cup with help from David Beckham first appeared on More About Advertising.

Advertising 52

Advertising 52

Basis

FEBRUARY 1, 2023

It’s a channel that extends beyond traditional radio, allowing listeners to tune in from virtually anywhere and enabling advertisers to use proven ad tech tools to connect with audiences in the moments they’re listening. Why is digital audio such a powerful medium, and how can advertisers harness that power in their campaigns this year?

Advertising 98

Advertising Ad Tech Media Audience 98

Basis

AUGUST 31, 2022

Today, sports leagues are scattering their broadcast rights around like digital Johnny Appleseeds , adding to an already-complex CTV and streaming video environment and creating new challenges for advertisers and consumers alike. By 2026, the rates for those rights will have nearly doubled what they were just 11 years earlier.

Advertising 98

Advertising Audience eCommerce Marketing 98

Digiday

OCTOBER 18, 2023

Publishing execs representing media companies from The Sun to Betches Media touted their ability to grow and engage audiences to marketers at Advertising Week, focusing their pitches and panel sessions on their strategies to reach niche audiences. Betches will remain a standalone business, but will work with LBG’s existing U.S.

Audience 89

Audience Advertising Marketing Media 89

Basis

OCTOBER 11, 2024

The emergence of audio as a mainstay in media plans, alongside developments within the space (including concepts like sonic branding and voice interactivity, as well as new innovations powered by AI), is a top digital advertising trend to watch as teams look ahead to 2025. New research has found that podcast advertising delivers 4.9

Advertising 98

Advertising Pop-Up Brand Awareness Audience 98

illumin

APRIL 9, 2024

Too many marketers treat over-the-top (OTT) the same way they do digital advertising on social media or YouTube. If advertisers are turning to OTT as a replacement for linear TV commercials, shouldn’t they apply the same level of creativity and storytelling ? Like with all advertising, strong creatives are at the heart of success.

Advertising 105

Advertising Entertainment Audience Ad Tech 105

VideoWeek

OCTOBER 30, 2024

Retail media has been heralded as a key growth driver in advertising, recognised by major agencies as the fastest-growing media channel over the next three years. The full certification programme will launch in early 2025, initially open to retailers before expanding to other participants in the retail media ecosystem in 2026.

Retail 59

Retail Media Agency Audience 59

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Digital Turbine

JULY 25, 2022

brands leaning into advertising in games. Consumer Spend on Apps Will Hit $233 Billion in 2026. In Sensor Tower’s latest market forecast , they predicted that global spending in-app will reach over $230 billion by 2026. Learn all about these stories in this week’s Mobile Monday! Gaming Continues to Grow on U.S.

Advertising 98

Advertising Marketing 98

Adtelligent

JULY 19, 2022

What is Digital Advertising. Digital advertising is any advertising that happens in a digital space. You can see the online advertising ecosystem described in the picture below. Types of digital advertising channels. Search advertising. Mobile search advertising is on the rise. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Basis

JULY 18, 2024

If there’s one trait that sets winning advertising teams apart, it’s the ability to adapt to change. From shifting consumer behaviors and digital media habits, to new and ever-evolving technologies, to dynamic social and economic influences, digital advertisers must constantly adapt to stay at the top of their game.

Advertising 111

Advertising Audience A/B Testing Machine Learning 111

illumin

AUGUST 21, 2024

(Updated on September 2024) Display advertising is a sub-type of online advertising that combines elements such as banners, text, images, video , and audio formats. What is display advertising? Display advertising is an important part of online advertising. What are display ads?

Display Advertising 98

Display Advertising Advertising Banner Brand Awareness 98

Basis

JULY 28, 2022

Over the past several years, connected TV (CTV) advertising has skyrocketed. Though linear TV still takes up the majority of ad spend in the US, CTV is making significant gains: from 2017 to 2021, US CTV advertising grew from $4.7B to $14.19B , and it’s projected to hit $38.83B by 2026! How Connected TV Advertising Works.

Advertising 97

Advertising Retargeting A/B Testing Ad Inventory 97

Media Math

AUGUST 18, 2022

billion by 2026. So how can advertisers improve the gaming experience? In a recent study with YouGov, it was found that players of mobile games would prefer audio ads over other forms of in-game advertising if they wouldn’t interrupt game play. Mobile gaming is fast outgrowing the gaming industry.

Advertising 92

Advertising Video Ads Banner Ad Click 92

AdPushup

DECEMBER 11, 2022

Programmatic advertising is forecast to be worth 725 billion US dollars by 2026, up from 418 billion in 2021, according to the [.]. Domain spoofing is a technique used by cybercriminals to gain unauthorized access to a user’s online account. In this article, you will learn all about domain spoofing and how to prevent it.

Advertising 98

Advertising 98

Digital Turbine

JUNE 20, 2022

In this edition of Mobile Monday, we’re covering the popularity of digital advertising through clever ads, the latest monetization methods players and publishers are loving, and mobile gaming accelerating digital gaming growth. Advertising as a whole has become more clever. The difference, however, is in how people are advertising.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

Basis

NOVEMBER 7, 2022

The TikTok era of social advertising has arrived. Moving way beyond its roots as a forum for lip-syncing and dancing teens, this short-form video app has blown up the model of what a social network can be, and it is increasingly a must-buy for a growing number of advertisers. The TikTok effect on marketing and advertising.

Advertising 98

Advertising Education Media Affiliates 98

PubMatic

MARCH 6, 2023

ad spend with retail media networks is expected to hit $100 billion by 2026. Looking across the entire landscape—retailers, advertisers, publishers, agencies and tech providers—McKinsey expects commerce media to deliver more than $1.3 Let’s take a look at what this means from both a business model and customer experience standpoint.

Media 134

Media Retail Native Advertising Ad Tech 134

Basis

SEPTEMBER 20, 2022

trillion by 2026. Food and Beverage Advertising Trends to Watch. Here are four trends to watch as you shape the advertising strategy for your food and beverage brand(s). Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish. Food and beverage retail sales will reach an estimated $1.23 FOMO for LTO.

Food 98

Food Advertising Cookies Marketing 98

MNTN

DECEMBER 9, 2022

of all Americans by 2026. Disney Plus Launches Ad-Supported Tier Sans Roku Support Next TV On Thursday, The Walt Disney company launched its much-anticipated ad-supported iteration of Disney Plus with more than 100 advertising partners offering support. Why not receive our CTV advertising report, right to your inbox?

Video Ads 98

Video Ads Conversion Advertising Agency 98

Basis

SEPTEMBER 20, 2023

While the platform is sometimes dismissed a non-essential advertising channel, brands looking to reach younger audiences —as well as those seeking to be at the forefront of augmented reality (AR)- and metaverse-related activations—would do well to keep an eye on Snapchat. So, does that mean advertisers should ignore Snapchat?

Advertising 98

Advertising Marketing Pop-Up Audience 98

Ad Monsters

MAY 27, 2024

Modern technologies, such as programmatic buying, may come to the rescue, allowing small and medium enterprises to advertise cost-efficiently and reach their marketing goals faster. Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

VideoWeek

JANUARY 18, 2023

“It is particularly good to see positive revisions to main media budgets this quarter which is helping to drive the overall upward figure, fuelled particularly by investment in video advertising,” said IPA Director General Paul Bainsfair. That recovery is projected to continue through 2025 and 2026, reaching 2.0

Media 111

Media Marketing Advertising Ad Tech 111

Single Grain

JUNE 13, 2023

Keeping an eye on the latest internet advertising revenue statistics gives you an edge over your competitors. Online marketers need to stay updated about the latest marketing and internet advertising trends to minimize ad spend and maximize economic growth. Valve+Meter ) Digital advertising can raise brand recognition by 80%.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Basis

JULY 27, 2022

Unprecedented ad spending in this mid-term election will have broader impact across the advertising ecosystem, increasing demand and driving up rates in multiple areas. 2022 Midterm Election Advertising Overview. 2022 Midterm Election Advertising Overview. Political CTV ad spend is expected to top $1.5B

Advertising 98

Advertising Media Marketing 98

Basis

JANUARY 4, 2023

Digital advertising is recalibrating. And even despite the turbulence caused by the loss of the third-party identifiers upon which programmatic was built, the medium is standing its ground as advertisers embrace a raft of new, versatile, privacy-friendly targeting solutions. All this is to say: marketers have it tough.

Advertising 98

Advertising Pop-Up Retail Real Estate 98