Digiday

FEBRUARY 22, 2023

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. While live shopping is already growing steadily in China and other parts of Asia, agencies are beginning to test these commerce features in the U.S. In the U.S., and the U.K. were Gen Z shoppers.

Conversion 96

Conversion Agency Fashion Retail 96

Martech Series

AUGUST 4, 2022

yearly in nominal dollars through 2026, according to Advertising Services: United States , a report recently released by Freedonia Focus Reports. This report forecasts to 2022 and 2026 US advertising services revenues in nominal US dollars. Total demand is segmented by establishment type in terms of: advertising agencies.

Public Relations 97

Public Relations Advertising Display Advertising SEO 97

VideoWeek

MARCH 10, 2025

” The agency therefore considered forcing Google to withdraw from its AI investments, which include a $3 billion stake in AI startup Anthropic. .” Feeding the beast But the October proposals also included warnings against the disruptive impact that AI will have on online search. Follow VideoWeek on Twitter and LinkedIn.

SEO 52

SEO Agency Marketing 52

MNTN

DECEMBER 9, 2022

of all Americans by 2026. To CTV Ad Spending Next Year, Linear Poised To Fall Below 50% MediaPost If there was any doubt that the TV advertising marketplace is poised to shift to one dominated by Connected TV, the major agency forecasters laid it to rest this week. And when it comes to the entire US population, of which 41.8%

Video Ads 98

Video Ads Conversion Agency Advertising 98

PubMatic

MARCH 6, 2023

ad spend with retail media networks is expected to hit $100 billion by 2026. Looking across the entire landscape—retailers, advertisers, publishers, agencies and tech providers—McKinsey expects commerce media to deliver more than $1.3 Let’s take a look at what this means from both a business model and customer experience standpoint.

Media 134

Media Retail Native Advertising Ad Tech 134

Basis

MARCH 17, 2025

We may not need to wait until 2026 to see how these trends develop further. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs. Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets.

Advertising 92

Advertising CPM Impressions Video Ads 92

VideoWeek

NOVEMBER 29, 2024

This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. Sabesan has been working with Wingstop UK since 2018, having founded the company’s agency partner, Creative Nerds.

Ad Tech 59

Ad Tech Media Retail Agency 59

VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. As a result, agencies are carving out a growing role in facilitating retail media buys. ” This is again where agencies can play a key role. Is that going to be the best thing to do long-term?

Retail 64

Retail Agency Media Cookies 64

VideoWeek

JANUARY 18, 2023

That recovery is projected to continue through 2025 and 2026, reaching 2.0 percent growth in 2026. GDP is forecast to grow 0.6 percent in 2024, causing ad spend to recover to 1.2 percent annual growth.

Media 111

Media Marketing Advertising Ad Tech 111

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2 What it does. million viewers.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

Martech

MAY 10, 2024

billion by 2026. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Seekr recently partnered with ad agency Oxford Road to bring more confidence to clients. podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. Monthly U.S.

Audience 106

Audience Advertising Media Entertainment 106

More About Advertising

MARCH 1, 2024

a volley of complaints to the ASA, Nationwide and agency New Commercial Arts is doubling down on its promise to keep branches open (until 2026) while other banks are closing them. Undeterred by. A case in point is Windsor where HSBC and Barclays have recently closed branches, leaving Nationwide as the only one still standing.

Agency 59

Agency Advertising Media 59

Single Grain

MARCH 21, 2022

But given how different it works compared to these latter companies, many brands have chosen to work with TikTok ads agencies to handle their campaigns. If you are looking to hire a TikTok Ads agency to help you scale your business, this article will explain: What a TikTok Ads agency does. The top 5 TikTok Ads agencies.

Agency 59

Agency SEO Media Audience 59

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. It is also expected to reach $100B by 2026. It’s quickly becoming a huge market for advertisers, reaching $46B of ad spend in 2023.

Retail 98

Retail Media Marketing Manufacturing 98

Martech

MAY 10, 2024

In 2022, data centers used 460 terawatt-hours 2% of all global electricity usage, mostly driven by data centers and data center cooling, according to a new report from the International Energy Agency. AI and crypto mining are expected to double that consumption by 2026.

ROI 122

ROI Machine Learning Marketing Audience 122

MNTN

JUNE 26, 2023

Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too. The trio joined Adweek to discuss how a digital approach to TV advertising can help small businesses and agencies succeed on Connected TV (CTV).

Agency 52

Agency Conversion Rate Conversion Audience 52

Martech Series

DECEMBER 16, 2022

Created by Moon Society, the WEB3 Agency and DAO 3.0 billion by 2026, so it’s no mere assumption that the SW approach is imperatively required by projects. I haven’t seen so far a WEB3 marketing agency that shares publicly insightful results about their campaigns, and I am proud that ShockWaves is the first one.”

Marketing 88

Marketing MarTech Conversion ROI 88

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. A demand-side platform (DSP) is an AdTech platform for ad buyers, such as brands and ad agencies to purchase ad inventory on an impression-by-impression basis. The DSP market exclusively was valued at $20.77 billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

VideoWeek

DECEMBER 13, 2022

More than ninety percent of advertisers, and nearly three quarters of agencies, say they are partnering with retailers to reach consumers, according to research from IAB Europe and Microsoft released today. This is expected to top €25 billion by 2026. No longer an emerging channel.

Retail 59

Retail Media Advertising Cookies 59

VideoWeek

JANUARY 7, 2025

UK Agencies Increased CTV and YouTube Investments in 2024 UK agencies increased their CTV and YouTube investments last year compared to 2023, according to a new survey from Pixability, a brand suitability and YouTube specialist. million US viewers for its Christmas Day NFL games.

Ad Tech 52

Ad Tech Agency Media Marketing 52

Smarty Ads

JUNE 29, 2023

Programmatic advertising spending will hit the bar of $725 billion by 2026, highlighting its significance in digital marketing. Programmatic ads may come in many forms, including display, video, audio, native, connected TV (CTV) ads, digital out-of-home (DOOH), etc.

Advertising 52

Advertising Marketing Agency 52

Digiday

MARCH 27, 2023

Podcasts, once a go-to marketing channel for direct-to-consumer brands, have become a mainstay for more seasoned advertisers, agency executives say. billion by 2026, according to Insider Intelligence. There are a few reasons brands seem more keen on podcast advertising now than they have in the past, agency executives say.

Advertising 85

Advertising Audience Conversion Agency 85

VideoWeek

FEBRUARY 28, 2025

Max subscribers rose to almost 117 million, according to WBD, and are on track to surpass 150 million by the end of 2026. CEO Luke Bristow said he believes the acquisition will give the agency more “skin in the game” with clients, since it can invest in brands while also helping them grow through marketing.

Media 52

Media Marketing Agency Brand Lift 52

Digiday

JANUARY 10, 2023

At Adam and Eve, the brand is currently running spots on streaming platforms “wherever we can get cleared,” according to Catherine Korostensky, media planner at Media Horizons marketing agency, Adam and Eve’s media buying agency. By 2026, U.S. each year since 2017, according to eMarketer.

Display Advertising 69

Display Advertising Audience Media Impressions 69

Digiday

JULY 26, 2022

billion in 2026, up from $17.3 First, there is often no standard definition of an audience within a brand or across its multiple agency partners. Brands and agencies consistently using the same data as they do for their video, display, social and audio channels can make ATV part of an omnichannel, audience-first approach.

Audience 69

Audience Agency Marketing Advertising 69

Martech

AUGUST 23, 2023

Ad spending on RMNs is projected to grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. The margin on ad sales is usually 70% to 90%, according to BCG. A: Yes, I’d say those are the major buckets, but it can also be about ease of access.

Retail 97

Retail Media ROI MarTech 97

VideoWeek

OCTOBER 19, 2023

percent in 2025, and further improvement in 2026, when economic growth reaches 1.4 For 2026 and beyond, annual ad spend growth is expected to accelerate to 2.0 The forecast suggests ad spend will only start to grow in real terms in 2025, projecting a modest recovery of 1.3 percent annual growth as the UK economy begins to pick up.

Media 59

Media Marketing Advertising Agency 59

Basis

APRIL 3, 2024

As agencies and CMOs navigate these new opportunities, their leaders must balance two directives: First, embracing AI tools to increase efficiencies, grow revenue, and stay at the cutting edge of innovation. One report estimates that by 2026, a whopping 90% of online content will be generated by AI.

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Martech Series

FEBRUARY 9, 2023

By 2026, it’s expected that 70% of the UK population will be CTV users. In emerging environments it is critical that advertisers have a clear view of the solutions ad tech partners are providing to ensure both brand safety and campaign optimisation that drive increased attention and outcomes.

Non-Profit 82

Non-Profit Video Ads CPA MarTech 82

VideoWeek

OCTOBER 11, 2024

“We’re giving brands and agencies unique new flexibility to target Channel 4’s young, engaged streamers, tapping into the unique ability of broadcaster video on-demand services to captivate and retain desirable audiences,” said Fatima Dowlet, Head of Streaming and Social Propositions at Channel 4 Sales.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Martech

FEBRUARY 18, 2022

Thirty percent of B2B sales cycles will primarily be run through a digital or virtual salesroom by 2026, Gartner says, predicting that they will be used throughout the customer life cycle. Virtual salesrooms. However, vendors differ in terms of the types of integrations that are included out-of-the-box and which must be developed using APIs.

Marketing 112

Marketing Communications Education Machine Learning 112

VideoWeek

APRIL 19, 2023

percent in 2025, 2026, and 2027 respectively. And there isn’t a particularly fast rebound forecast for the years ahead: the Bellwether report predicts 0.5 percent growth in 2024, followed by growth of 1.6 percent, 2.0 percent, and 2.2 Follow VideoWeek on Twitter and LinkedIn.

Advertising 52

Advertising Media Marketing Agency 52

Martech Series

DECEMBER 27, 2022

For Europe, IAB’s report on Attitudes to Programmatic Advertising, published in October 2022 showed that more than 50% of advertisers, publishers, agencies and ad tech consider CTV as a key to programmatic growth. A study from eMarketer predicts that the US ad spend on Connected TV (CTV) will increase from $14.11 billion in 2022 to $16.34

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Discovery (WBD). This is a cost saving measure by Reach.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

JULY 24, 2023

As such, ESG is increasingly becoming a part of agencies’, media companies’, and ad tech businesses’ vocabulary too. While ESG ratings agencies often consider many of the same factors as the UN’s SDGs, they won’t necessarily look at all of them, and might weight them differently. There is a caveat here.

Media 52

Media Advertising Agency Finance 52

Ad Monsters

MARCH 13, 2023

Analysts are predicting that 20+% of digital media will be in the commerce media space by 2026. This is going to be a seismic shift for agencies and brands. We’ll see 20-30% growth over the next couple of years to hit the analysts’ projected $100 billion revenue by 2026. Growth will also slow down.

Media 52

Media Retail Non-Profit Audience 52