Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. As audience fragmentation increases, reaching and converting new customers has become more challenging and costly.

MarTech 109

MarTech Conversion Conversion Rate Marketing 109

Martech

APRIL 17, 2023

Spend across marketing analytics and data infrastructure is forecast to grow from $22 billion in 2022 to $32 billion in 2026 in the U.S., and European Union. That’s according to a new report from Winterberry Group, “From Data to Insight: The Outlook for Marketing Analytics.”

Marketing 145

Marketing Cookies MarTech Audience 145

VideoWeek

OCTOBER 30, 2024

” IAB Europe will work with the Media Rating Council (MRC), the certification provider for audience measurement companies, to align the new certification programme with MRC accreditation.

Retail 59

Retail Media Agency Audience 59

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Digiday

JULY 26, 2022

billion in 2026, up from $17.3 No longer beholden to panel-based age and gender guarantees, brands can now bring their audience-first digital strategies to the big screen. However, one of the most significant challenges has to do with the core of what makes ATV so attractive to advertisers: audience data. billion in 2021.

Audience 69

Audience Agency Marketing Advertising 69

illumin

OCTOBER 24, 2024

dollars by 2026 displaying the sheer growing demand in the segment. Types of B2B Advertising Content and Search Engine Marketing (SEM) This involves creating and distributing valuable, relevant content to attract and engage a target audience. It offers a dynamic way to showcase products, explain complex concepts, and engage audiences.

Advertising 52

Advertising Brand Awareness Conversion Rate ROI 52

Martech

MARCH 17, 2022

This means fewer chances to get big tent audiences and more emphasis on sharp targeting in other channels. In 2022, 63.2% of all households will have either pay TV or a vMVPD, but this figure will decline to 54.8% Why we care: Getting your marketing mix right is always a challenge. While TV is still big, it continues to shrink.

MarTech 118

MarTech Audience Marketing Advertising 118

VideoWeek

FEBRUARY 7, 2023

While broadcasters are expected to spend 3 percent less on programming this year, ITV plans to pour £160 million into content for its new streaming service ITVX – and intends to maintain that level of annual investment through 2026. Part of that investment then aims to make ITVX a bigger draw for young viewers.

Audience 72

Audience Advertising Entertainment Retail 72

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings.

Marketing 98

Marketing Audience Machine Learning Education 98

Basis

MARCH 17, 2025

Given the fragmentation in the CTV space, many paths emerged to buy ads through OEMs, content and audience targets. We may not need to wait until 2026 to see how these trends develop further. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising 75

Advertising CPM Impressions Video Ads 75

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on. million viewers.

Geo targeting 104

Geo targeting Demand Side Platform Audience Ad Tech 104

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. They are not.

Advertising 106

Advertising Entertainment Audience Ad Tech 106

Brid.tv

FEBRUARY 24, 2025

The right monetization model can make all the difference, shaping a publishers content reach, audience engagement, and overall content profitability. It offers steady revenue and fosters strong audience retention. But beyond engagement , video is also a key driver in revenue generation if monetized properly.

Audience 52

Audience Ad network Education Video Ads 52

Basis

FEBRUARY 20, 2023

Future growth is projected to be slow, rising a shade over 1% every year through 2026. By 2026, an estimated 193.3 And experts believe that by 2026, that number could surpass $24 billion. That’s about seven million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2026.

Advertising 83

Advertising Pop-Up Entertainment Media 83

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports.

ROI 120

ROI Machine Learning Marketing Audience 120

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 94

Advertising Mobile Ads Retail Entertainment 94

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate 122

Fill rate Video Ads Ad Server Audience 122

VideoWeek

NOVEMBER 29, 2024

This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. “This, alongside an increasingly challenging geopolitical climate, may spell uncertain times ahead for the businesses that rely on advertising trade.”

Ad Tech 59

Ad Tech Media Retail Agency 59

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers. A strong trust factor.

Retail 98

Retail Media Marketing Manufacturing 98

Brid.tv

MARCH 19, 2025

Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.

Audience 52

Audience Fill rate Media Education 52

MNTN

NOVEMBER 20, 2022

Now throw in precision audience targeting and accurate campaign measurement, which traditional TV advertising lacks, and you can see why advertisers are set to spend over $26 billion on CTV in 2023. And while the journeys of <spoilers redacted> came to an end, television’s ability to captivate audiences lives on.

CPA 98

CPA Audience Advertising Media 98

Basis

JULY 18, 2024

This need for adaptability is particularly evident today, as rapid technological innovation (we’re looking at you, generative AI ) coupled with shifts in which generations hold the most purchasing power are forcing advertising teams to rethink how they connect with target audiences.

Advertising 109

Advertising Audience A/B Testing Machine Learning 109

VideoWeek

OCTOBER 18, 2023

According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising. Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers.

Viewability 122

Viewability Advertising Impressions Media 122

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 112

Retail Media ROI Impressions 112

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%.

Advertising 92

Advertising Pop-Up Brand Awareness Audience 92

Media Math

AUGUST 18, 2022

billion by 2026. The YouGov study found that long-term retention of audio advertisements is 36-39% stronger when compared to video ads and revealed that 61% of people listen to music on their mobile phones whilst playing mobile games, meaning that audio advertising is a great way to tap into an audience that is already listening to audio.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Ad Monsters

MARCH 30, 2023

Instead, we’re talking about how to broaden that concept to engage audiences on publishers across the open internet,” explained Brackmann. They tend to have exclusive inventory that’s on-site inventory and exclusive audiences,” he said. Even in-store experiences are beginning to be powered and influenced by commerce media.

Media 96

Media Retail Audience Advertising 96

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

VideoWeek

JUNE 27, 2024

This includes introducing sign-in for all users and improving content recommendations, in order to make the streaming service more relevant, particularly for new and young audiences. The company also aims to increase the volume of children’s content on RTÉ Player by 100 percent in 2026, and have 6,000 hours of on-demand content by 2027.

Entertainment 64

Entertainment Audience Communications Media 64

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

MarTech 98

MarTech Media Conversion Rate Audience 98

Basis

AUGUST 31, 2022

By 2026, the rates for those rights will have nearly doubled what they were just 11 years earlier. Reaching Loyal Audiences When and Where They’re Watching. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. The clear reason for this shift?

Advertising 87

Advertising Audience eCommerce Marketing 87

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. By 2026, this number will likely grow to $700 billion. Sure, many people will see this campaign, but how many belong to your target audience?

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

AUGUST 3, 2022

CTV ad spend will more than double from this year through 2026, and will equate to more than half of linear TV’s ad spend by the end of the period. The current state of the economy is magnifying this issue—with nowhere to hide.

ROI 98

ROI Advertising Audience Marketing 98

Martech

OCTOBER 4, 2022

They cite digital events’ ability to engage geographically disparate audiences in a far more cost-effective way than in-person events. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. billion in 2022 to $11.75

Audience 124

Audience MarTech Marketing Communications 124

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. More than 20 million U.S.

Communications 52

Communications Entertainment Conversion Audience 52

Digital Turbine

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. The gaming audience is young, with almost 75% of 18-25 year olds playing video games on some platform. The difference, however, is in how people are advertising.

Advertising 98

Advertising Pop-Up Entertainment Communications 98