VideoWeek

FEBRUARY 7, 2023

While broadcasters are expected to spend 3 percent less on programming this year, ITV plans to pour £160 million into content for its new streaming service ITVX – and intends to maintain that level of annual investment through 2026. Part of that investment then aims to make ITVX a bigger draw for young viewers.

Audience 72

Audience Advertising Entertainment Retail 72

Martech

MAY 2, 2022

It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. Get the daily newsletter digital marketers rely on. million viewers.

Geo targeting 111

Geo targeting Demand Side Platform Audience Ad Tech 111

MNTN

OCTOBER 6, 2024

To help our fellow marketers stay in the know, we’re taking a quick look at this year’s latest trends and how they will influence advertising in 2025, 2026, and beyond. With more audiences cutting the cord — and more streaming services raising their fees — audiences are increasingly turning towards more affordable ad-supported offerings.

Marketing 98

Marketing Audience Machine Learning Education 98

Martech

AUGUST 9, 2024

For brands transforming, this balanced approach is crucial for keeping customer loyalty while attracting new audiences. The National Archives and Records Administration (NARA) aims to digitize 500 million pages of records by September 30, 2026. This deepens emotional connections with audiences while showcasing momentum and innovation.

Marketing 121

Marketing Audience Ad Tech MarTech 121

Martech

MAY 10, 2024

Almost two-thirds of the money spent on programmatic advertising was wasted because ads were shown to the wrong target audience, according to the ANA’s recent report. Audience targeting Digital activities account for 4% of the global carbon footprint, with energy consumption increasing annually by 9%, The Shift Project reports.

ROI 130

ROI Machine Learning Marketing Audience 130

illumin

APRIL 9, 2024

What all of these platforms have in common is that they bypass traditional cable television and connect directly with the audience. Over-the-top ads let marketers effectively target audiences through data collection. Recent estimates suggest that by 2026 there will be over 3,000 million OTT viewers. They are not.

Advertising 106

Advertising Entertainment Audience Ad Tech 106

Ad Monsters

MARCH 13, 2024

In the other we have Google’s Protected Audiences API , or PAAPI for short, a major piece of Google’s Privacy Sandbox alongside their Topics & Attribution APIs. PAAPI is Google’s solution to phasing out the 3PC in Q3 2024 and still help publishers monetize their Chrome audience.

Fill rate 120

Fill rate Video Ads Ad Server Audience 120

Martech

SEPTEMBER 12, 2024

AI is expected to produce 48% of social media marketing content by 2026, according to a Capterra study. Key features and benefits include AI-Driven Content Creation, which generates social media captions and posts reflecting local distinctions and audience preferences.

MarTech 122

MarTech Conversion Affiliates SEO 122

Martech Series

NOVEMBER 14, 2022

MGID , the global advertising platform, has announced the launch of interactive rich media ads across its portfolio of premium publishers, driving effectiveness for advertisers through increased audience engagement and attention. According to eMarketer projections, US spend on rich media ads is set to increase by 21.8%

Rich Media 86

Rich Media Media Advertising Viewability 86

Martech

JULY 30, 2024

It’s not just about being seen; it’s about engaging potential customers, clients and audiences in meaningful ways, regardless of where they begin their search journey. As users turn to AI platforms, having optimized content ensures you capture a broader audience. How is GEO similar to SEO?

SEO 119

SEO MarTech Audience Marketing 119

Martech

DECEMBER 12, 2024

Half of all governments worldwide will regulate the use of AI by 2026, per Gartner’s prediction , so make sure you have a compliance framework in place. As audience fragmentation increases, reaching and converting new customers has become more challenging and costly.

MarTech 119

MarTech Conversion Conversion Rate Marketing 119

Ad Monsters

SEPTEMBER 3, 2024

Discover how retail media is transforming advertising, from Amazon’s pioneering role to the untapped brand marketing potential in this $46B industry poised to hit $100B by 2026. For as long as retailers have existed, they have sought ways to monetize the audience they bring to suppliers. A strong trust factor.

Retail 94

Retail Media Marketing Manufacturing 94

Martech

AUGUST 3, 2022

Furthermore, the retail media market will grow by 25% per year to $100 billion over the next five years and will account for over 25% of total digital media spending by 2026, according to BCG. Per BCG: 60% to 70% of the projected $100 billion in 2026 retail media revenue will be net new spending over and above historical trade dollars.

Retail 123

Retail Media ROI Impressions 123

MNTN

NOVEMBER 20, 2022

Now throw in precision audience targeting and accurate campaign measurement, which traditional TV advertising lacks, and you can see why advertisers are set to spend over $26 billion on CTV in 2023. And while the journeys of <spoilers redacted> came to an end, television’s ability to captivate audiences lives on.

CPA 98

CPA Audience Advertising Media 98

Basis

FEBRUARY 20, 2023

Future growth is projected to be slow, rising a shade over 1% every year through 2026. By 2026, an estimated 193.3 And experts believe that by 2026, that number could surpass $24 billion. That’s about seven million more than Apple Podcasts, whose growth has flatlined while Spotify projects double-digit growth through 2026.

Advertising 73

Advertising Pop-Up Entertainment Media 73

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 85

Advertising Mobile Ads Retail Entertainment 85

VideoWeek

OCTOBER 18, 2023

According to a study by Dentsu and Microsoft , 77 percent of consumers say that, by 2026, they only want to spend money on brands that practise sustainable advertising. Today, accurately measuring and reducing the carbon footprint of digital ad campaigns is a must for all marketers.

Viewability 122

Viewability Advertising Impressions Media 122

Basis

JULY 18, 2024

This need for adaptability is particularly evident today, as rapid technological innovation (we’re looking at you, generative AI ) coupled with shifts in which generations hold the most purchasing power are forcing advertising teams to rethink how they connect with target audiences.

Advertising 103

Advertising Audience A/B Testing Machine Learning 103

Media Math

AUGUST 18, 2022

billion by 2026. The YouGov study found that long-term retention of audio advertisements is 36-39% stronger when compared to video ads and revealed that 61% of people listen to music on their mobile phones whilst playing mobile games, meaning that audio advertising is a great way to tap into an audience that is already listening to audio.

Advertising 92

Advertising Video Ads Banner Ad Click 92

Martech

OCTOBER 4, 2022

They cite digital events’ ability to engage geographically disparate audiences in a far more cost-effective way than in-person events. billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. billion in 2022 to $11.75

Audience 132

Audience MarTech Marketing Communications 132

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions ROI Audience 90

Martech

OCTOBER 6, 2022

Since the dawn of Atari in the 1970s, the industry has boomed—it’s now larger than the movie and music industries combined—and is expected to be worth $321 billion by 2026. Think about this for a moment: almost 40% of the world’s population, over 2.96 billion people, consider themselves gamers.

MarTech 98

MarTech Media Conversion Rate Audience 98

VideoWeek

JUNE 27, 2024

This includes introducing sign-in for all users and improving content recommendations, in order to make the streaming service more relevant, particularly for new and young audiences. The company also aims to increase the volume of children’s content on RTÉ Player by 100 percent in 2026, and have 6,000 hours of on-demand content by 2027.

Entertainment 64

Entertainment Audience Communications Media 64

MNTN

AUGUST 3, 2022

CTV ad spend will more than double from this year through 2026, and will equate to more than half of linear TV’s ad spend by the end of the period. The current state of the economy is magnifying this issue—with nowhere to hide.

ROI 98

ROI Audience Advertising Marketing 98

Basis

OCTOBER 11, 2024

Where once the only control audiences had over audio was the ability to change the radio station or pop in a new tape or CD (or LP), digital audio now gives listeners seemingly endless choices—all at the touch of a button or tap of a screen. Among younger audiences (ages 12-34), that percentage jumps to 90%.

Advertising 83

Advertising Pop-Up Brand Awareness Audience 83

Digiday

MARCH 27, 2023

Podcast advertising is maturing, both in terms of measurement capabilities and audience sizes — and more later stage brands are taking notice. billion by 2026, according to Insider Intelligence. They include better measurement tools, increased listeners and more shows (thus more genres and audiences) to pick from.

Advertising 84

Advertising Audience Conversion ROI 84

Digital Turbine

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. The gaming audience is young, with almost 75% of 18-25 year olds playing video games on some platform. The difference, however, is in how people are advertising.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

TechCrunch Ads

JULY 12, 2022

Previously, Disney kept Hulu’s ad inventory separate from its other properties, so this partnership means advertisers can not only discover more addressable inventory across Disney’s portfolio, they can also now programmatically target their audiences and potentially improve their return on investment.

Ad Server 72

Ad Server Ad Inventory Ad Tech Audience 72

Ad Monsters

MARCH 30, 2023

Instead, we’re talking about how to broaden that concept to engage audiences on publishers across the open internet,” explained Brackmann. They tend to have exclusive inventory that’s on-site inventory and exclusive audiences,” he said. Even in-store experiences are beginning to be powered and influenced by commerce media.

Media 85

Media Retail Audience Advertising 85

Basis

AUGUST 31, 2022

By 2026, the rates for those rights will have nearly doubled what they were just 11 years earlier. Reaching Loyal Audiences When and Where They’re Watching. When brands want to ensure they are meeting a large, built-in audience all at once, there are few opportunities quite like live sports. The clear reason for this shift?

Advertising 76

Advertising Audience eCommerce Marketing 76

MNTN

JUNE 27, 2022

billion by the year 2026. billion by the end of 2026. The viewership of this channel is also expected to climb, surpassing linear audiences by 2025 with 235.5 It looks like we will see the fall of linear TV within our lifetimes. A new report from eMarketer reveals that while US linear TV ad spending will grow by 4.1%

Viewability 52

Viewability Audience Advertising Media 52

MNTN

NOVEMBER 11, 2022

Research conducted by Insider Intelligence and eMarketer estimates CTV ad spend will reach $43B by 2026. Connected TV (CTV) has staked a claim as a prominent channel in advertisers’ media mix. That’s a 299% increase from 2020. It’s interesting to note where the money is coming from.

CPA 98

CPA Social Advertising Media Advertising 98

Martech

AUGUST 10, 2022

Some publishers are concerned that it might somehow degrade the value of their first-party data; there’s a sort of competing idea about seller-defined audiences, and the publishers think that if they can own the targeting and measurement side they’ll have higher yields.” What if, a year from now, Google punts it back to 2026?

Cookies 122

Cookies Advertising Conversion MarTech 122

Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. The PGA TOUR audience is the most valuable in sports.

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. Advantages of DSPs include automated ad buying, scalability, cost-effectiveness, and precise audience targeting. An example of integration between a DSP and a DMP is to gain audience extension. billion by 2029.

Demand Side Platform 110

Demand Side Platform Ad Exchange Ad Inventory Impressions 110

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. This technology can ensure your ads will be seen by the right audience in the right context. By 2026, this number will likely grow to $700 billion. Sure, many people will see this campaign, but how many belong to your target audience?

Advertising 90

Advertising A/B Testing Conversion Rate Conversion 90

VideoWeek

MAY 8, 2024

The commercial broadcaster has announed plans to invest €100 million in the new service, and has additionally secured the exclusive free-to-air rights for the majority of FIFA World Cup matches in 2026 and 2030. Gaining ground RTL also grew its audience share for its target demographics, according to the broadcaster.

Audience 64

Audience Advertising Marketing Media 64