Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. There’s no question that digital audio is growing in importance, commanding an increasing share of our day and engaging audiences in ways few channels can. of the population. Digital audio formats are singing.

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Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.

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Banner Flow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. In this article, we consider what social media advertising means, explore how it differs from traditional methods, and discover how it could transform your brand’s marketing strategy. Better brand awareness .

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Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions.

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Basis

DECEMBER 16, 2022

alone by 2026. One of the most recent enhancements is the power of machine learning through expanded bidding strategies, audience-based targeting, and responsive search ad formats. You may be thinking to yourself, “Audience-based targeting and machine learning must be similar to programmatic display.”

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Digital Remedy

JUNE 27, 2023

By utilizing this valuable data, you can pinpoint where to retarget audiences to re-engage them through video and display formats, delivering brand messaging in the right place, at the right time, and in the right mindset. Cut through the noise and leverage high-engagement creatives to be seen by the right audience at the right time.

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Digital Remedy

DECEMBER 7, 2022

Both the wide-ranging brand awareness benefits of traditional broadcast TV advertising and the precise targeting capabilities of digital marketing are known for their mass ability to draw in potential customers. This key difference gives performance TV the capability to target and measure audiences. will own one by 2026.

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VideoWeek

JUNE 11, 2024

All eyes are on retail media in the runup to Cannes, with the channel forecast to outpace linear TV spend by 2026. “Certain retailers might just align with one DSP to offer their audience segments for off-site ads. Clearly brand awareness and brand recall are still very important.”

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Automatad Inc.

FEBRUARY 9, 2023

This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. billion dollars by 2026. For the U.S.

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Clearcode

FEBRUARY 21, 2023

The IAB Tech Lab launched its Seller Defined Audiences (SDA) proposal , which aims to allow publishers to create audiences and make them available to advertisers without the need for passing on a user’s identity. According to eMarketer’s forecast , US connected TV ad spend will more than double by the end of 2026.

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Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Finances Online ) Ads can increase brand awareness by 80%. User Guiding ) Paid search ads can increase brand awareness by 80%. Forbes ) This figure will increase to 24% by 2026. trillion by 2026.

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Brid.tv

SEPTEMBER 12, 2022

It reaches wide audiences and allows for precise targeting. CTV advertising is a great channel for promoting all kinds of products and services to targeted audiences. In order to determine which ads should be displayed to which viewers and when, CTV advertising utilizes advanced audience targeting tools. What Is CTV Advertising?

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SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Audience location also influences CPM.

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Single Grain

MARCH 21, 2022

A TikTok advertising agency always remains up to date with the latest challenges and trends that will allow your content to strike a chord with your audience. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost. Ad copywriting.

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Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. The bids are based on the target audience, ad placement relevance, and campaign goals.

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Single Grain

MAY 25, 2023

Dua Lipa is proving Puma’s innovation by showing off a more colorful side of the brand in their stunning fashion ads. Audiences are captivated by bright colors, and their poses give off a sense of dancing. A great way to do this is to give your audience inspiration rather than showing off your outfits.

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Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

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Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves.

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Single Grain

SEPTEMBER 14, 2022

It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse. By 2026, one in four people will use the metaverse platform for around one hour daily. 3) Expand Your Audience Reach by Using Virtual Influencers.

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VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. .“Our

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VideoWeek

FEBRUARY 7, 2025

Top Stories Netflix Considers Bid for F1 Rights in the US Streaming giant Netflix is considering bidding for F1 broadcasting rights in the US covering the 2026 season, according to multiple reports today. The agency group says the new offering will help brands plan, create, manage, activate, and measure content at scale.

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