2026 Audience Demand Side Platform 
Martech
MAY 2, 2022
It will incorporate the Peacock AX audience management platform, enabling “precision audience and geo-targeting and built-in performance measurement across the purchase funnel — from website visits to app downloads to purchase conversion.”. Growing audience. million US viewers this year, up 25% from 51.5
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Martech
OCTOBER 19, 2022
It does this while letting you target your ads to exactly the audience you’re looking for. When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. All of this drives the price up. In the U.S., Other benefits include: Scale.
Single Grain
JULY 17, 2023
Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors. Below, we’ll take a quick look at each of the key elements.
VideoWeek
AUGUST 8, 2023
And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The broadcaster additionally highlighted gains in audience share, increasing its share of its commercial target group (viewers aged 14-59) to 27.6
Adtelligent
JULY 19, 2022
Considering that people are searching for everything via search engines, there is a potential for big audiences. Ads can also be placed among the network of partner websites to increase audience outreach. The specifics of ads depend on the social platform it runs on. They are marked as ads to avoid any confusion. Importance.
SODP
MAY 30, 2023
trillion by 2026 from $6.5 This group includes: Product manufacturers Service providers Third-party ad agencies Intermediary ad networks Performance marketers Advertisers use these spaces to post various types of digital ads and reach specific target audiences. trillion in 2023. year on year.
Expert insights. Personalized for you.
111 
Let's personalize your content