2026, Audience and Mobile Ads

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Basis

MARCH 17, 2025

Growth in programmatic spend share is going to CTV devices, at the cost of desktop and mobile ads. Video ad pricing sharply rose as the elections came to a close. Some of the top inventory suppliers in programmatic channels primarily serve ads on CTVs.

Advertising

Advertising CPM Impressions Video Ads

Mobile Advertising Trends and Technology Adoption by the Numbers

Basis

AUGUST 26, 2022

Mobile usage is through the roof. Mobile ad spending continues to soar. Mobile gaming is off the charts. Mcommerce (or mobile commerce) keeps gobbling up marketing share. So, just how much time are consumers spending on mobile? What is mobile’s share of digital ad spending? billion and 68.3%

Advertising

Advertising Mobile Ads Retail Entertainment

25 In-App Advertising Statistics to Supercharge Your Strategy

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions.

Advertising

Advertising Mobile Ads Click Through Rate Video Ads

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

Demand Side Platform

Demand Side Platform Ad Exchange Ad Inventory Impressions

Digital Advertising Guide

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Privacy concerns.

Advertising

Advertising Video Ads Banner Display Advertising

3 Considerations for Retail Marketers Headed into 2025

Basis

OCTOBER 18, 2024

For retail advertisers, this shift underscores the increasing importance of connecting with audiences on digital channels via a holistic, omnichannel approach. Retail ad spending reflects these trends: It’s anticipated to surpass $100 billion for the first time in 2024 and reach $123.5

Retail

Retail Marketing Shipping Mobile Ads

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising

Advertising Click Through Rate Display Advertising ROI

Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

Ad Colony

JUNE 6, 2022

These apps provide convenience, ease, functionality, and fun, and consumers have now made a habit of going to their mobile devices to provide for their everyday needs. In addition, grocery delivery apps are continuing to see major growth with almost 50 million adults expected to be using that type of app by 2026, up from 22.9

Retail

Retail Manufacturing Mobile Ads Advertising

Top 6 Benefits of Programmatic Advertising

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising

Advertising Demand Side Platform Ad Exchange Ad Inventory

Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

Digital Turbine

JUNE 6, 2022

These apps provide convenience, ease, functionality, and fun, and consumers have now made a habit of going to their mobile devices to provide for their everyday needs. In addition, grocery delivery apps are continuing to see major growth with almost 50 million adults expected to be using that type of app by 2026, up from 22.9

Manufacturing

Manufacturing Retail Mobile Ads Advertising

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising

Advertising Finance CPC Brand Awareness

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising

Advertising Demand Side Platform Machine Learning Ad Exchange

Best Performing Banner Ad Sizes for Publishers

Automatad Inc.

FEBRUARY 9, 2023

This surge in the online economy shows a growing preference among businesses to use digital advertising to reach their desired audience. Banner ads play a critical role in this process, providing a cost-effective and efficient way for advertisers to reach the relevant audience. billion dollars by 2026. For the U.S.

Banner

Banner Viewability Ad Space Real Estate

Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

Ad Colony

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. Instead of the normal 30 second TV spot, pop-up internet ads, or even social media advertising that dominated recent decades, people are using different techniques to get their brands in front of their market.

Advertising

Advertising Pop-Up Entertainment Communications

AdTech Ecosystem: Navigating Trends and Insights

Smart-Hub

DECEMBER 22, 2023

Audio ads on streaming and podcasts, along with increased smartphone use for better mobile ads, are also boosting this growth. What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. AdTech Ecosystem: What is it and Who is it For?

Ad Exchange

Ad Exchange Ad Tech Machine Learning Ad Inventory

AdTech Trends

2024 US Elections Digital Advertising Trends: CTV Drives Programmatic Ad Spending

Mobile Advertising Trends and Technology Adoption by the Numbers

Trending Sources

25 In-App Advertising Statistics to Supercharge Your Strategy

Why Do Companies Want to Build Their Own RTB Bidder or DSP

Digital Advertising Guide

3 Considerations for Retail Marketers Headed into 2025

Top 100 Advertising Revenue Statistics to Inform Your Campaign

Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

Top 6 Benefits of Programmatic Advertising

Mobile Monday: Partnerships Drive App UA, Mobile Monetization Growth, and Purchasing Virtual Goods

187 Online Advertising Statistics: Privacy, In-App, PPC, Social and More

Programmatic Advertising 101: Ad Types, Benefits, Drawbacks & Trends

Best Performing Banner Ad Sizes for Publishers

Mobile Monday: Clever Digital Advertising, Mobile Game Monetization Methods, and the Growth of Mobile Gaming

AdTech Ecosystem: Navigating Trends and Insights

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