VideoWeek

OCTOBER 11, 2024

PayPal Launches Ad Business in Retail Media Pitch PayPal has officially launched its ads business, PayPal Ads, in the US. The division will sell digital ads using data obtained from purchases made across its US properties, with plans to sell video ads within the next year. Read more on VideoWeek.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

Basis

AUGUST 26, 2022

And now, with many of the mobile behaviors that consumers adopted toward the beginning of the pandemic looking like they are here to stay, marketers have an array of new possibilities to effectively and efficiently meet the needs, habits, and surroundings of their audience—and to build more trust-based, personalized relationships at scale.

Advertising 96

Advertising Mobile Ads Retail Entertainment 96

Adtelligent

JULY 19, 2022

Paid search advertising shows high levels of efficiency, mainly because the ad is for people already searching for this service or product. Considering that people are searching for everything via search engines, there is a potential for big audiences. They are marked as ads to avoid any confusion. Importance.

Advertising 98

Advertising Video Ads Banner Display Advertising 98

Martech Series

DECEMBER 27, 2022

First party data offers the ability to deliver a highly targeted and personalized experience to audiences which is a win-win situation for all parties involved. Users are no longer targeted based on their past behavior with ads following them all over the internet. Video ads can command the attention of audiences like no other format.

Ad Tech 98

Ad Tech Ad Server Video Ads Cookies 98

Brid.tv

MARCH 19, 2025

Most importantly, your audience size and audience interest will play a crucial role in determining the most effective monetization approach. But first, to successfully monetize your OTT app, youll need: A clear content strategy Align your content, whether exclusive, premium, or ad-supported, with your audience demand.

Audience 52

Audience Fill rate Media Education 52

Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium. Experimenting with various formats and styles can help you determine what works best for your brand and target audience.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Entertainment Conversion Audience 52

Brid.tv

OCTOBER 27, 2022

In fact, according to Insider Intelligence , baby boomers are the most faithful cable TV audience of all age groups. According to Insider Intelligence , in 2026, households that don’t subscribe to any pay-TV service will exceed the number of households that do by around 26 million. According to Statista , the number of U.S.

Real Estate 105

Real Estate Video Ads Ad Inventory Audience 105

Ad Monsters

MAY 27, 2024

Reaching the right audience at the right moment is critical to business success. The word “programmatic” refers to how it operates: instead of people, the algorithms buy and sell ad space. This technology can ensure your ads will be seen by the right audience in the right context.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

MNTN

FEBRUARY 13, 2025

As a marketer, successfully reaching your target audience and delivering impactful content means you must familiarize yourself with the video distribution channels at your disposal. Among these, multichannel video programming distributors ( MVPDs ) represent some of the largest sources of video ad slots.

Communications 52

Communications Conversion Entertainment Audience 52

Single Grain

JUNE 13, 2023

Work With Us Global Advertising Revenue: PPC and Social Media Ad Stats Here are the internet ad revenue statistics to help you plan your digital marketing strategy: PPC Advertising Revenue Statistics In 2023, ad spending in the digital advertising market is expected to reach $118.20 of total digital ad expenditure.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech Series

FEBRUARY 9, 2023

A study conducted by GumGum and MAGNA Global (which has not been audited by the MRC) found that ads placed with insights that go beyond metadata and analyse the video itself create a 12 percent stronger alignment between an ad and a video. The study also found that video ads placed on a content level were 2.3x

Non-Profit 82

Non-Profit Video Ads CPA MarTech 82

Brid.tv

NOVEMBER 29, 2022

Video monetization has been gaining popularity rapidly, and its future is looking promising. According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. hide ] What Is Video Monetization? Serving Video Ads. Table of Contents.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

Single Grain

MAY 24, 2023

In-app advertising statistics are a great help to any successful digital marketing campaign, helping you reach and engage with your target audience effectively. This dominance reflects advertisers’ recognition of mobile’s power in capturing audience attention and driving brand awareness and conversions. billion USD by 2026.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

VideoWeek

NOVEMBER 10, 2023

In this week’s Week in Review: The Trade Desk has a strong Q3 but investors show concern at Q4 outlook, Roblox introduces video ads, and Reach lays off ten percent of its staff. Video ads will appear on existing in-game screens which appear within Roblox’s user-created worlds, which are specifically designed to run ads.

Video Ads 52

Video Ads Impressions Viewability Media 52

Single Grain

JUNE 21, 2023

Oberlo ) Bermuda has an ad reach of 104.8%. Influencer Marketing Hub ) LinkedIn Ads have a 1.6% LinkedIn ) Year-over-year change in LinkedIn ad reach is +11.4%. Demand Sage ) LinkedIn recommends having 300 followers before running an ad campaign. Demand Sage ) In 2026, LinkedIn is expected to generate $7.7

Advertising 98

Advertising Marketing CPC ROI 98

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs). billion by 2029.

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Digiday

FEBRUARY 22, 2023

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. Tommy Hilfiger’s fashion livestream in China reportedly generated an audience of 14 million and sales of 1,300 hoodies in two minutes. In the U.S., Results of which have not been made public. and the U.K.

Conversion 96

Conversion Agency Fashion Retail 96

Brid.tv

SEPTEMBER 12, 2022

For publishers, connected TV is a valuable channel for generating ad revenue. It reaches wide audiences and allows for precise targeting. It also supports a wide variety of ad formats. CTV advertising, then, is a type of video advertising that takes place on CTV devices while a viewer is streaming content.

Advertising 52

Advertising Video Ads Banner Ad Inventory 52

MNTN

JUNE 26, 2023

Today, advertising teams of all sizes have the opportunity to reach their ideal audiences with entertaining video ads. Thanks to programmatic video advertising, small- to medium-sized businesses and agencies can maximize the performance marketing power of the living room screen, too.

Agency 52

Agency Conversion Rate Conversion Audience 52

Clearcode

MARCH 2, 2023

The video game industry is booming, and it’s expected to be worth $321 billion globally by 2026. Advertisers have been seeking new and innovative ways to reach their target audiences without disrupting the user experience, and in-game advertising is proving to be a successful channel.

Advertising 52

Advertising Banner Geo targeting Brand Awareness 52

VideoWeek

DECEMBER 8, 2023

” Barb Signs MetaBroadcast and Clearcast for Faster Audience Reporting Barb, the UK’s TV measurement body, has awarded three contracts for its audience measurement service. Led by former Audiences Director Neil Mortensen, the group will pool expertise from marketing, media research, analytics and data science.

Video Ads 52

Video Ads Media Agency Ad Tech 52

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. Cost per mille (CPM) is one of the most popular models for pricing web ads, helping brands reach new audiences while requiring very little from publishers. Audience location also influences CPM.

CPM 52

CPM CPA CPC Real Estate 52

Single Grain

JULY 17, 2023

Reaching and engaging the right audience is essential for success in digital marketing. But with your target audience spending more time online than ever before, traditional marketing and advertising methods often struggle to keep pace with evolving consumer behaviors.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

VideoWeek

JANUARY 20, 2023

Human has dubbed the scheme ‘Vastflux’, as it exploited vulnerabilities which arose from changes in the Video Ad Serving Template (VAST) standard. Vastflux worked by buying ad space on mobile apps, and then injecting malicious code into any ad slots it won. million for privacy breaches on WhatsApp.

Ad Tech 98

Ad Tech Media Cookies Audience 98

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Single Grain

MARCH 21, 2022

A TikTok advertising agency always remains up to date with the latest challenges and trends that will allow your content to strike a chord with your audience. Influencers are the gatekeepers that will give you access to a massive, engaged audience without the need to run ads — and may also do it at a much lower cost.

Agency 59

Agency SEO Media Audience 59

Single Grain

JULY 18, 2023

Additionally, with the real-time feedback and analytics available, businesses can also more effectively target their desired audiences, adjust their campaigns on the fly, and potentially improve their ROI. Through demand-side platforms (DSPs), advertisers participate in real-time auctions for ad spaces.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Single Grain

JUNE 5, 2023

Influencer Marketing Hub ) Digital advertising spending will grow to over $870 billion by 2026. Allied Market Research ) Large enterprises have a larger global digital ad spend than SMBs. Global Newswire ) Asia has 38% of the ad trade value in purchasing power parity. Finances Online ) Ads can increase brand awareness by 80%.

Advertising 52

Advertising Finance CPC Brand Awareness 52

Smart-Hub

DECEMBER 22, 2023

What is Ad Tech? It transforms how businesses engage with their audiences and requires technical expertise to navigate. Ranging from businesses of all sizes to marketing agencies, advertisers leverage technology to deliver targeted messages to specific audiences, optimizing their reach and impact.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

SEPTEMBER 1, 2023

. “We believe that our principled, transparent and open approach to integrating first-party data requires all publishers to play by the same rules and will accelerate the industry’s move toward a streaming-first world,” said Nielsen’s CEO of audience measurement business Karthik Rao. percent on H1 2022.

Entertainment 52

Entertainment eCommerce Agency Media 52

VideoWeek

MARCH 17, 2023

This marks significant progress towards its target of 10 million subscribers in 2026. Through this collaboration, we’re helping our buyers make meaningful connections with their audience, in an environment where they are most engaged, while also bringing unique sets of demand from advertisers to our broadcasters.”

Non-Profit 52

Non-Profit Media Ad Tech Demand Side Platform 52

Single Grain

MAY 25, 2023

Using photography, video and art, these 11 examples of creative fashion ads will help you come up with your own innovative clothing ad campaign! 1) Hollywood-Esque Video Ad: Burberry Even in the span of two minutes, your brand can make compelling fashion ads with a sense of entertainment.

Fashion 52

Fashion Entertainment Media Advertising 52

VideoWeek

FEBRUARY 24, 2023

Skyrise Intelligence and Regital Merge to Form Skyrise Audience data firm Skyrise Intelligence completed its merger with programmatic marketing specialist Regital. Brands can run video ads on the live shoppable stream, for instance alongside recipe tutorials. He takes over from Direct Line marketing exec Mark Evans.

Retail 52

Retail Ad Tech Media Ad Server 52

Brid.tv

NOVEMBER 8, 2022

Let’s dig deeper into what programmatic advertising is, how it works, and how your video business can thrive using programmatic ads. What Is Programmatic Video Advertising. Programmatic advertising is a method of buying and selling ad real estate in real time using a software solution such as a programmatic ad network.

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Advertising Banner Video Ads Header Bidding 93

VideoWeek

OCTOBER 25, 2024

Top Stories Spotify Targets Video Ad Growth with Ad Exchange Launch Music streaming service Spotify has launched its own ad exchange in an effort to scale its programmatic ad sales, and is initially focussing on video advertising, Axios reported this week. Read more on VideoWeek.

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Ad Exchange Ad Tech Agency Video Ads 52

VideoWeek

DECEMBER 13, 2024

This partnership is part of our continuing strategic approach to maximise reach and viewing opportunities for audiences, wherever they choose to watch, alongside the successful and thriving ITVX, and our market leading commercial TV channels,” said Kevin Lygo, Managing Director, ITV Media and Entertainment. .“Our

Ad Tech 52

Ad Tech Media Brand Lift Audience 52