Martech Series

FEBRUARY 22, 2023

As a result, it’s not surprising to learn that spending across CTV platforms is expected to double by the end of 2026, with more and more brands looking to engage new customers through this rapidly growing medium.

Click Through Rate 90

Click Through Rate Impressions Audience ROI 90

Single Grain

JUNE 13, 2023

Statista ) Conversion rates can be boosted beyond 40% by combining similar audiences with display remarketing campaigns. Seosandwitch ) Bing Ads demonstrate an average click-through rate (CTR) of 2.83% across all industries. of Google’s revenue comes from pay-per-click ads. billion USD. Techjury ) U.S. billion.

Advertising 102

Advertising Click Through Rate Display Advertising ROI 102

Martech

OCTOBER 19, 2022

The world-wide spending on programmatic advertising is projected to hit $314 billion by 2026, per Technavio. By 2026, 86% of overall digital advertising revenue will come from programmatic ads (Statista). Cost per Click (CPC): Look for ad suppliers whose price is in your ideal CPC range. In the U.S.,

Advertising 118

Advertising Marketing Ad Exchange Retail 118

Digiday

FEBRUARY 22, 2023

the livestreaming e-commerce market totaled a far more humble $20 billion in 2022, which is expected to grow to $68 billion by 2026. He said The Fresh Market video commerce is generating a 133% increase in conversion rates, 115% increase in average session length and 23% increase in click-through rates. In the U.S.,

Conversion 96

Conversion Agency Fashion Retail 96

Single Grain

MAY 24, 2023

Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. billion USD and 68.3%, respectively, by 2026. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Single Grain

FEBRUARY 1, 2023

Only the best-performing websites have a conversion rate as high as 11%. Ranktracker ) A good website conversion rate is 2-5% across all industries. Mailchimp ) On average, the online retail industry has a conversion rate of 3%. The average conversion rate from SEO is around 14.6% trillion by 2026. retail sales. (

Conversion Rate 59

Conversion Rate Conversion SEO A/B Testing 59

SODP

JUNE 8, 2023

It is, therefore, hardly surprising that the global digital advertising market is projected to hit $786 billion by 2026. It’s calculated by dividing the total cost of clicks by the total number of clicks. As of April 2023, there were 5.18 Unlike CPM, which is impression-based, CPC is action-based and generally costs more.

CPM 52

CPM CPA CPC Real Estate 52