Martech Series

JULY 14, 2022

Dotgo, a Gupshup company, and the leading provider of Rich Communication Services (RCS) solutions for business messaging, announced the launch of RBM Hub®. billion by 2026, which would account for 40% of global mobile subscribers. billion by 2026. The same study forecasts global operator revenue from RCS to grow to more than $4.6

Rich Media 81

Rich Media Conversion Communications MarTech 81

MNTN

FEBRUARY 13, 2025

consumers have canceled their MVPD subscriptions since 2014, and by 2026, it is expected that 80 million U.S. Time Warner Time Warner was acquired by Charter Communications in 2016, and it is what has now become Spectrum. Cox Communications Cox Communications offers cable, internet, and home telephone services to approximately 6.5

Communications 52

Communications Conversion Entertainment Audience 52

Martech Series

OCTOBER 6, 2022

billion market by 2026 and is a targeting method that is inherently privacy-forward and does not require the use of a consumer’s personal data. Marketing Technology News: Finding the Communication Sweet Spot. The Contextual Advertising global market is projected to be a $335.1

Marketing 80

Marketing MarTech Cookies Communications 80

Digital Turbine

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. Beyond just websites and social media platforms, digital advertising is now taking place in virtual worlds, communication apps, e-commerce sites and immersive video games. The difference, however, is in how people are advertising.

Advertising 98

Advertising Pop-Up Entertainment Communications 98

VideoWeek

NOVEMBER 29, 2024

This trend is expected to continue in the next two years, though growth is expected to start slowing down – pegged at just over 15 percent in 2025, and around 15 percent in 2026. “This, alongside an increasingly challenging geopolitical climate, may spell uncertain times ahead for the businesses that rely on advertising trade.”

Ad Tech 59

Ad Tech Media Retail Agency 59

Martech

FEBRUARY 18, 2022

One idea that’s been widely discussed recently is that of empathy — customer surveys consistently find that buyers want businesses to understand their circumstances and the challenges they face, and tailor their communications accordingly. Communications and collaboration tools. Integrations with other business technology.

Marketing 110

Marketing Communications Education Machine Learning 110

VideoWeek

JUNE 27, 2024

The company also aims to increase the volume of children’s content on RTÉ Player by 100 percent in 2026, and have 6,000 hours of on-demand content by 2027. As a result, the company said it will raise content spending by more than 60 percent, from €47 million in 2024 to around €70 million per year from 2026.

Entertainment 64

Entertainment Audience Communications Media 64

Martech

OCTOBER 4, 2022

billion in 2026, a compound annual growth rate of 15.7%, according to the Business Research Company. Organizers may also communicate with registrants via email as the date of the event approaches — an especially important tactic if registration is free, because someone who hasn’t made a financial commitment is more likely to be a no-show.

Audience 123

Audience MarTech Marketing Communications 123

Basis

SEPTEMBER 20, 2022

trillion by 2026. These quick-service restaurants see their marketing amplified by social media word of mouth, and they benefit when customers download mobile apps that make ordering and paying faster and in-app communications possible. Everyone’s gotta eat and drink, so to a certain extent, demand will never diminish.

Food 98

Food Advertising Cookies Marketing 98

Martech

DECEMBER 7, 2022

Tack on popular draws like free shipping, or the benefits and perks that come with online membership programs like Amazon Prime, and it’s not difficult to envision a future in which ecommerce dominates; by 2026, it will make up close to a third (31 percent) of all sales in the US. Platform vs. marketplace.

eCommerce 105

eCommerce Shipping Retail Machine Learning 105

Ad Colony

JUNE 27, 2022

The need for balance between personalization and data protection is prevalent now more than ever as consumers are looking for personalized, omnichannel communication, yet less than half of users are fully comfortable with and trust brands to manage their information safely. Q2 2022 is Looking Good for Mobile Gaming.

Advertising 59

Advertising Communications ROI Retail 59

VideoWeek

FEBRUARY 28, 2025

Max subscribers rose to almost 117 million, according to WBD, and are on track to surpass 150 million by the end of 2026. Ofcom Calls on Tech Firms to Tackle Online Harms Against Women and Girls Ofcom, the UKs communications regulator, has announced new proposals to ensure tech firms tackle online harms against women and girls.

Media 52

Media Marketing Agency Brand Lift 52

Single Grain

MAY 24, 2023

Billion by 2026 ( Basis ) The expenditure on video ads on mobile devices in the U.S. billion USD by 2026. Billion USD in 2026 ( Statista ) The U.S. billion USD by 2026. billion USD and 68.3%, respectively, by 2026. Dive Deeper: 11 Brands That Are Doing Mobile Advertising Right 3) Video Ad Spend on U.S.

Advertising 52

Advertising Mobile Ads Click Through Rate Video Ads 52

Digital Turbine

JUNE 27, 2022

The need for balance between personalization and data protection is prevalent now more than ever as consumers are looking for personalized, omnichannel communication, yet less than half of users are fully comfortable with and trust brands to manage their information safely. . Q2 2022 is Looking Good for Mobile Gaming.

Advertising 52

Advertising Communications ROI Retail 52

Martech

APRIL 15, 2022

B2B marketing often relies on educational content to communicate with business clients. trillion by 2026. In B2C marketing, companies sell directly to the end customers. B2C marketing has a more transactional aspect with a higher volume but a generally lower price per sale.

Marketing 119

Marketing ROI Audience Media 119

Ad Monsters

MAY 27, 2024

Traditional advertising was mainly manual: it required finding a website where you’d like to place your banners and communicating with its owners. By 2026, this number will likely grow to $700 billion. Why Programmatic (and What’s That, Really)? It was a time-consuming and suboptimal solution, plus often, it was expensive.

Advertising 106

Advertising A/B Testing Conversion Rate Conversion 106

Ad Colony

JUNE 20, 2022

And those increases are just the start – as PWC sees ad revenues increasing through 2026. Beyond just websites and social media platforms, digital advertising is now taking place in virtual worlds, communication apps, e-commerce sites and immersive video games. The difference, however, is in how people are advertising.

Advertising 52

Advertising Pop-Up Entertainment Communications 52

Basis

JANUARY 4, 2023

And by 2026, non-pay TV households are projected to outnumber pay TV households by more than 25 million users. The key to the future of social is essentially Gen Z—the changing of the social guard is founded upon this generation embracing a social experience rooted in more interaction, entertainment, and authentic communication.

Advertising 98

Advertising Pop-Up Retail Real Estate 98

Basis

APRIL 3, 2024

One report estimates that by 2026, a whopping 90% of online content will be generated by AI. But the potential damage from chatbots that share inaccurate information may outweigh those benefits for some brands.” “But the potential damage from chatbots that share inaccurate information may outweigh those benefits for some brands.”

Advertising 98

Advertising Machine Learning Non-Profit Cookies 98

Smart-Hub

OCTOBER 16, 2023

The chat sessions tackled sizzling topics such as the evolution of television and streaming, cross-channel brand communication, the evolution of 3D social platforms, and the exploration of innovative video advertising formats. This approach ensures stable business scaling and also increases customer loyalty in the long term.

Retail 64

Retail Ad Exchange Cookies Fashion 64

VideoWeek

OCTOBER 11, 2024

Over Half of European Households Reachable on HbbTV by 2026 Says Dataxis Over half of all European households will be reachable on HbbTV by 2026, according to new research from Dataxis. HbbTV is a broadcast standard enabling addressable TV advertising.

Video Ads 64

Video Ads Ad Tech Retail GDPR 64

VideoWeek

MARCH 15, 2024

In this week’s Week in Review: Top Stories Thomas Rabe to Leave Bertelsmann in 2026 Bertelsmann CEO Thomas Rabe will leave the RTL parent company at the end of 2026, the media executive told German press this week. “My My contract runs until the end of 2026,” Rabe explained. “My

Media 52

Media Agency Audience Non-Profit 52

Banner Flow

APRIL 28, 2022

It’s also expected to grow at a CAGR of 9.77% over the next four years and reach a market volume of $252,569 million by 2026. Communication with your audience is far easier in a digital context and can better help you convey your brand messaging to the relevant audience to build a desired reputation. Audience targeting.

Advertising 52

Advertising Media ROI Brand Awareness 52

AdvertiseMint

JANUARY 20, 2024

billion by 2026. Communication Skills Let’s not overlook “soft skills” either. How often do they communicate updates? They tap into broad expertise from hundreds of past marketing activities. Digital marketing is getting more competitive every year. The digital advertising and marketing market globally is expected to hit $786.2

Marketing 52

Marketing SEO ROI Conversion Rate 52

Single Grain

JULY 17, 2023

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Maintain transparency and establish clear communication channels with your programmatic media partners. The winning ad is instantly delivered to the user as a tailored display or video ad.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

MARCH 21, 2022

TikTok has become the number one social platform of choice for Gen Z, making it the ideal place for brands to communicate with this demographic. consumers (and will be the largest consumer base by 2026), it doesn't make sense to completely ignore them. However, considering that Gen Z makes up 40% of U.S.

Agency 59

Agency SEO Media Audience 59

Single Grain

JULY 18, 2023

dollars by 2026: This growth represents an opportunity to promote brand awareness , boost engagement and increase sales. This pillar provides clear and comprehensive reporting, ensures transparent pricing models, and fosters open communication between advertisers, agencies, and technology providers.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

VideoWeek

MAY 27, 2022

million subscribers, and will “continue and surpass Disney by 2026.”. Hoyle previously spent three years as Creative Director at Tin Man Communications. Although churn rate is up by 45 percent, resubscription has climbed by 84 percent. Netflix remains the UK’s favourite SVOD service with 15.5

Ad Tech 59

Ad Tech Agency Media Audience 59

Brid.tv

NOVEMBER 29, 2022

According to statistics, the video streaming app industry is projected to reach over $100 billion by 2026. It offers secure video hosting , an array of video management and distribution tools, live event streaming support, video marketing toolkits, corporate communication features, and so much more. Monetization Overview.

Header Bidding 97

Header Bidding Video Ads Affiliates Ad Server 97

VideoWeek

JULY 29, 2022

TF1 has secured the rights to all the French national team’s matches until 2028, including the UEFA Nations League, UEFA Euro 2024 qualifiers, the FIFA 2026 World Cup qualifiers and UEFA Euro 2028 qualifiers. Communicating and promoting job vacancies fairly. TF1 Scores French National Football Rights.

Ad Tech 52

Ad Tech Agency Media Cookies 52

Martech Series

DECEMBER 20, 2022

In addition to being an official marketing partner of the PGA TOUR through 2026, DemandScience has forged partnerships with 17 elite professional golfers, including five of the top 50 ranked golfers in the world. These brand ambassadors use DemandScience-branded yardage books during play as they determine their best competitive moves. “I

Marketing 92

Marketing Brand Awareness MarTech Cookies 92

Digiday

DECEMBER 14, 2022

While there were some remaining dollars to campaign for, he said the real benefit to his sales team was being able to get the ball rolling on large campaigns tied to tentpoles next year, like the Super Bowl and Women’s World Cup, and even the World Cup in 2026. Now] it’s all hands on deck for the entire sports calendar for next year.

Media 69

Media Advertising Conversion Real Estate 69

VideoWeek

DECEMBER 8, 2022

I’ve seen very little evidence of anyone actually fully boycotting the World Cup,” observes Amar Singh, VP of Content and Communications at sport marketing agency MKTG Sports + Entertainment. “If They are going to be saving a lot of their best ideas, their most amplified campaigns, for 2026.”

Entertainment 75

Entertainment Communications Advertising Marketing 75

Martech

AUGUST 26, 2022

billion by 2026 , the Reckitt Benckiser Group, the maker of Lysol Disinfectant Max Cover Mist, claims that. How are you communicating your product or service? And marketers are making good use of it. In a world with COVID-19 concerns, household cleaning items are using the framing effect. the disinfectant “kills 99.9%

Marketing 104

Marketing Audience Food MarTech 104

VideoWeek

DECEMBER 13, 2024

” Sky to Bundle Max in Early 2026 Max, the streaming service from Warner Bros. Discovery (WBD), will be bundled with Sky when the service launches in the UK and Ireland in early 2026. The ad-supported version of Max will be available to Sky customers at no extra cost, under an expanded partnership between the media companies.

Ad Tech 52

Ad Tech Media Brand Lift Audience 52

Basis

APRIL 10, 2024

By early 2026, the number of state-level laws will grow to 14 states. Leaders should ensure they establish clear communication channels to relay regulatory changes affecting their teams, conduct thorough briefings on updated legal guidance and clearly outline the implications of these changes for day-to-day operations.

Advertising 98

Advertising Conversion Education Audience 98

Martech

DECEMBER 26, 2024

Compliance deadlines for both of these updated accessibility guidelines begin as early as April 2026. In live event production, AI will automate captioning, analyse video in real time, and engage viewers, said Sujatha Gopal, Chief Technology Officer of the Communications, Media and Information Services Business Unit at TCS.

Healthcare 119

Healthcare Audience Marketing Media 119