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Display ads can take many forms such as – static, animated, richmedia, text, or even audio. Global spending on digital advertising is expected to reach 836 billion dollars by 2026 ; it is important to understand the display advertising format in detail to add it to one’s marketing mix. What is display advertising?
RichMedia are usually more complex, include animation or a video, and can be interactive. Usually, mobile ads are bought based on CPM(cost per thousand) metrics, with CPC(cost per click) /CPI(cost per install) calculated for the amount of installs of the app. bn by 2026. Importance.
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