Martech Series

AUGUST 26, 2022

AvePoint commits to hiring over 500 local professionals by 2026. Marketing Technology News: SocialPayMe Launches First NFT Marketplace On Blockchain For Influencers, Brands, and Followers.

Data Management Platform 85

Data Management Platform Education MarTech Marketing 85

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S., billion in ad dollars in 2022, making up 90.2%

Advertising 119

Advertising Marketing Ad Exchange Retail 119

Martech Series

SEPTEMBER 7, 2022

According to Gartner, “This Hype Cycle focuses on emerging innovative storage and data protection technologies and evaluates business impact, adoption rate and maturity level to help infrastructure and operations leaders build adaptable and future-ready storage, and data protection platforms for changing business needs.

Machine Learning 88

Machine Learning MarTech Marketing Data Management Platform 88

Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JULY 17, 2023

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Smart-Hub

DECEMBER 22, 2023

These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

JANUARY 20, 2023

On a tiered accreditation model, the program unlocks Adorm’s ad tech capabilities for advertisers, agencies and publishers, including the DSP, SSP, ad server and Data Management Platform, and privacy-centric identity solution ID Fusion. “We Discovery (WBD).

Ad Tech 98

Ad Tech Media Cookies Audience 98