2026 Data Management Platform Machine Learning 
Martech Series
SEPTEMBER 7, 2022
According to Gartner, “This Hype Cycle focuses on emerging innovative storage and data protection technologies and evaluates business impact, adoption rate and maturity level to help infrastructure and operations leaders build adaptable and future-ready storage, and data protection platforms for changing business needs.
Clearcode
SEPTEMBER 20, 2023
According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).
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Smart-Hub
DECEMBER 22, 2023
These platforms facilitate the buying and selling of ad inventory across various digital spaces, enhancing the efficiency of ad placements and maximizing exposure. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.
Single Grain
JULY 18, 2023
Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively. Here are a few future trends.
Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. Data-driven or data-responsive creatives can help you do this.
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