Clearcode

SEPTEMBER 20, 2023

According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. DSPs are connected to ad exchanges and supply-side platforms (SSPs) and enriched with data from data platforms like data management platforms (DMPs) and customer data platforms (CDPs).

Demand Side Platform 108

Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JULY 17, 2023

The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Data Management Platform (DMP) A data management platform collects and organizes user data, allowing advertisers to gain insights into audience behavior and preferences.

Advertising 52

Advertising Demand Side Platform Ad Exchange Ad Inventory 52

Single Grain

JULY 18, 2023

Supply-Side Platforms (SSPs): These are used by online publishers to automate the selling of their ad space. Data Management Platforms (DMPs): These platforms collect, analyze and manage data from various sources, helping advertisers to target their ads more effectively.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52