Martech
MAY 2, 2022
It will allow anyone “to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships,” Krishan Bhatia, NBCU president said in a statement. At current growth levels it will expand to more than one-fourth by 2026, for a total of 84.2
Clearcode
SEPTEMBER 20, 2023
The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77
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Martech
OCTOBER 19, 2022
When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S.,
VideoWeek
AUGUST 8, 2023
And in June the company announced a partnership with US demand-side platform The Trade Desk to bring programmatic buying to connected and linear TV, across multiple markets. The deal is subject to review by the German Federal Cartel Office. percent (to €152 million) during the six-month period. But having spent €1.1
Single Grain
JULY 17, 2023
You can set up an ad campaign on a demand-side platform (DSP) and specify the desired target audience parameters. The global programmatic advertising spend is expected to reach over $700 billion by 2026, making it one of the key digital marketing channels. Below, we’ll take a quick look at each of the key elements.
SODP
MAY 30, 2023
trillion by 2026 from $6.5 These platforms are usually connected to multiple ad exchanges and multiple ad networks. Demand Side Platform (DSP) If the SSP is a seller-side platform, the DSP is its equivalent on the buyer’s side. trillion in 2023. year on year.
Adtelligent
JULY 19, 2022
As a result, ad spending is expected to show an annual growth rate ( 2022-2026) of 12.63%, resulting in a projected market volume of $295.10 bn by 2026. It can be done directly or through respective advertising software, such as Demand Side Platforms or DSPs. Importance.
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