Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency.

Advertising 52

Advertising Demand Side Platform Machine Learning Ad Exchange 52

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically.

Ad Exchange 52

Ad Exchange Ad Tech Machine Learning Ad Inventory 52

VideoWeek

OCTOBER 25, 2024

The Trade Desk is signed up as the first demand-side platform (DSP) partner for the product, which is known as Spotify Ad Exchange or SAX internally. Disney to Name Bob Iger’s Replacement in Early 2026 Disney will name a new CEO in “early 2026” as Bob Iger prepares to step down – for the second time.

Ad Exchange 52

Ad Exchange Ad Tech Agency Video Ads 52

Clearcode

OCTOBER 21, 2024

The latest update, from January 10, 2024 , mentions transitioning away from event-level reporting and requiring the use of Fenced Frames no sooner than in 2026. Privacy Sandbox aims to build new standards but to reach a satisfactory level of privacy and effectiveness, the initiative still needs to adhere to the market’s demands.

Cookies 52

Cookies Demand Side Platform A/B Testing Audience 52

Single Grain

NOVEMBER 28, 2023

Here’s a few key stats illustrating the future of digital marketing in the metaverse: It is estimated that by 2026 25% of people will be spending an hour daily in the virtual world. By 2026, it is estimated that 30% of companies will be selling in the metaverse.

Marketing 126

Marketing First-Party Cookies SEO Audience 126