Clearcode

SEPTEMBER 20, 2023

The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77

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Demand Side Platform Ad Exchange Ad Inventory Impressions 108

Single Grain

JULY 18, 2023

Demand-Side Platforms (DSPs): Advertisers use DSPs to help them decide which ad impressions to purchase and how much to bid on them, based on a variety of factors such as the sites they appear on, the previous behavior of the user, and the context of the site or page. Lack of Transparency. Here are a few future trends.

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Advertising Demand Side Platform Machine Learning Ad Exchange 52

SODP

MAY 30, 2023

trillion by 2026 from $6.5 Instead, a system of automated buying and selling was developed, using advanced algorithms, machine learning and artificial intelligence (AI) to analyze vast troves of data. These platforms are usually connected to multiple ad exchanges and multiple ad networks. trillion in 2023. year on year.

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Adtelligent

JULY 19, 2022

Machine learning makes this advancement possible and is needed for better ad adjustment and understanding of a natural language constantly evolving. As a result, ad spending is expected to show an annual growth rate ( 2022-2026) of 12.63%, resulting in a projected market volume of $295.10 bn by 2026. Semantic search.

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Advertising Video Ads Banner Display Advertising 98

Smart-Hub

DECEMBER 22, 2023

Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data. Demand-Side Platforms (DSPs) DSPs empower advertisers to manage and optimize their ad campaigns programmatically. Advertisers began leveraging consumer insights for hyper-personalized campaigns.

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Ad Exchange Ad Tech Machine Learning Ad Inventory 52

Martech

OCTOBER 19, 2022

When a person clicks on a website, the site’s owner uses a Supply-Side Platform (SSP) to notify one or multiple Ad-Exchanges to put the ad space up for auction. Advertisers use a Demand-Side Platform (DSP) — either via an agency or directly — to offer bids. In the U.S., Don’t forget about contextual targeting!

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Advertising Marketing Ad Exchange Retail 119

VideoWeek

DECEMBER 13, 2024

.” FreeWheel Launches Performance Tools for its Beeswax DSP Video tech firm FreeWheel has launched a Performance Suite for its demand-side platform (DSP), Beeswax. The suite includes products for targeting and measurement on CTV, machine learning-based campaign optimisation models, and performance reporting tools.

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