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The rising demand for programmatic advertising among advertisers is driving market growth. According to Statista, global programmatic advertising spending is expected to reach USD 724 billion by 2026. In this blog post, we cover their main reasons for developing this AdTech platform. The DSP market exclusively was valued at $20.77
Their advantages include that users are more likely to respond to mobile advertising , according to polls, and this channel shows outstanding levels of engagement. Mobileads are tailored for various types of smart devices and can appear in all kinds of apps on mobile devices. The continuous growth of mobilead spending.
It involves utilizing algorithms, real-time bidding (RTB), and audience targeting to deliver highly personalized ads to the right audience at the right time. You can set up an ad campaign on a demand-sideplatform (DSP) and specify the desired target audience parameters.
These are the basic features of programmatic advertising: Real-Time Bidding (RTB): This is one of the most common types of programmatic advertising, where advertising inventory is bought and sold on a per-impression basis in real-time on the ad exchange. Why is this important for business owners and entrepreneurs to understand?
Audio ads on streaming and podcasts, along with increased smartphone use for better mobileads, are also boosting this growth. Data Management Platforms (DMPs) DMPs are data repositories that collect, organize, and analyze vast amounts of consumer data.
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