Ad Monsters
MARCH 13, 2024
The proposed changes to video creative delivery and rendering require big changes across the ad ecosystem and if something isn’t done it will heavily impact publisher fill rates and revenue. But don’t worry about that yet, the new Fenced Frames requirement of the Privacy Sandbox has been pushed until 2026.
Brid.tv
NOVEMBER 8, 2022
According to Statista , in 2026, global advertisers will have spent over $720 billion on programmatic ads. So why are advertisers and publishers turning to programmatic video advertising at such a high rate? It will bring higher ad fill rates to publishers, but these ads will come at lower CPMs.
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Brid.tv
MARCH 19, 2025
billion by 2026. Follow TargetVideo on LinkedIn to stay up-to-date with the latest developments in the industry! Follow Us Since SVOD is a major player in the streaming industry , it’s no surprise that its market size is expected to hit $49.3 However, while the market is booming, breaking into the SVOD space isnt easy.
Brid.tv
SEPTEMBER 12, 2022
This is reflected in CTV ad spending, which is projected to exceed $20 billion in 2023 and almost double that in 2026. Although inventory usually sells for less this way, you won’t have to worry about low ad fill rates or putting together a sales team. Another option for selling ad space is CTV programmatic advertising.
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